# Esme Beauty Boutique: Agent-Direct Score A (86.2%)

Site: http://www.esmebeautiful.com/
Report: https://directindex.org/r/esmebeautiful.com
Scanned: 2026-10-19 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
Esme Beauty Boutique is ready for agents.
An AI assistant can open Esme Beauty Boutique's website. It can read what Esme Beauty Boutique offers. It finds a way to book or order directly, through Phorest.

## Direct links
- Book directly: https://www.phorest.com/salon/esmebeautyboutique (through phorest acting for the business)
- Menu: https://www.esmebeautiful.com/esme-advanced-esthetics
- Phone: +14034755355

## What to fix first

- **Structured data is incomplete.** (+1 points) Missing: telephone. Guide: https://directindex.org/guides/structured-data-restaurant
- **No llms.txt.** (no points, but worth doing) Optional for now and cheap to add. It's a short text file that describes the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "Esme Beauty Boutique",
  "url": "http://www.esmebeautiful.com/",
  "telephone": "+14034755355",
  "address": "2010 11 St SE, T2G 3G3, Calgary",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 51.03539678,
    "longitude": -114.03670848
  },
  "potentialAction": [
    {
      "@type": "ReserveAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://www.phorest.com/salon/esmebeautyboutique",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      },
      "result": {
        "@type": "Reservation",
        "name": "Reservation"
      }
    }
  ]
}
</script>
```

llms.txt. Save as /llms.txt at the root of the site.

```
# Esme Beauty Boutique

> local business in 2010 11 St SE, T2G 3G3, Calgary, Calgary hairdressers and beauty salons. Phone +14034755355.

## Book or order directly

- Book: https://www.phorest.com/salon/esmebeautyboutique (through phorest acting for the business)
- Menu: https://www.esmebeautiful.com/esme-advanced-esthetics

## About

- Website: http://www.esmebeautiful.com/
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all got a normal response.
- **Structured data found (LocalBusiness).** address, opening hours
- **Price list of services is an HTML page.** Agents can read the items and prices.
- **Appointments through phorest on your own domain.** There's no marketplace commission, and the customer stays yours.
- **Phorest works with agents through its partners.** Phorest's consumer booking terms do not mention bots or automated use; its API is issued on request to a business or its partner developers, and Reserve with Google sends clients to the Phorest booking site. Terms read on 2026-10-15: https://www.phorest.com/termsandconditions-consumer/. An assistant that isn't a partner may not be able to finish there. A direct path on your own domain works for all of them.

## Where it stands
15 of 1158 in Calgary hairdressers and beauty salons. Top 1% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 100% | yes |
| Publish the menu or price list as HTML | 19% | yes |
| Let AI crawlers in (no block at the server or in robots.txt) | 100% | yes |
| Structured data with address, phone and hours | 19% | no |
| Have an llms.txt | 44% | no |

Nearest places in the index: Candor Salon (C, 5 m, https://directindex.org/r/candorsalon.com); Parlour Beauty (B, 576 m, https://directindex.org/r/parlourbeauty.ca); Notorious Hair Group (D, 628 m, https://directindex.org/r/notorioushair.ca); Foundation Barbershop (C, 628 m, https://directindex.org/r/foundationbarbershop.ca); The Modern Body Massage & Spa (F, 636 m, https://directindex.org/r/themodernbody.com); Inglewood Beauty Bar (F, 636 m, https://directindex.org/r/calgarylashes.ca); Innova Spa (D, 667 m, https://directindex.org/r/innovaspacalgary.com); Fetish Hair (C, 670 m, https://directindex.org/r/fetishhair.ca); Chin Whiskey Shearing and Shaving Company (C, 695 m, https://directindex.org/r/chinwhiskey.com); Kent Of Inglewood Calgary (D, 732 m, https://directindex.org/r/kentofinglewood.com).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

The assistants were asked 12 everyday questions about Calgary hairdressers and beauty salons and named 65 places. Esme Beauty Boutique wasn't one of them. See who was named: https://directindex.org/city/calgary-salons/recommended


Compared with its peers: Sites built with Squarespace 65% (49% A or B, 11547 sites); Sites using Phorest 58% (16% A or B, 239 sites); This site 86.2%.

See what an AI agent reads on this site: https://directindex.org/r/esmebeautiful.com/agent-view

## Businesses like Esme Beauty Boutique in Calgary hairdressers and beauty salons

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Calgary hairdressers and beauty salons | 1158 | 54% | 25% | 86.2% |
| Sites built with Squarespace in Calgary hairdressers and beauty salons | 135 | 68% | 50% | 86.2% |
| Sites using Phorest in Calgary hairdressers and beauty salons | 11 | 60% | 18% | 86.2% |
| Sites built with Squarespace and using Phorest in Calgary hairdressers and beauty salons | 6 | 67% | 33% | 86.2% |

The best of the sites built with Squarespace and using Phorest in Calgary hairdressers and beauty salons: Rose and Onyx Hair Company (B 73.8%, https://directindex.org/r/roseandonyx.com); Rush Salon | Calgary Hair Salon (C 66.2%, https://directindex.org/r/rushsalon.ca); Erin Barry Salon (C 62.5%, https://directindex.org/r/erinbarrysalon.com); StyleMakers Hair Design (Genesis Salon) (C 60%, https://directindex.org/r/genesissalon.ca); Jmac Studio (D 53.8%, https://directindex.org/r/jmacstudio.ca).

With the fix above (Structured data is incomplete), the score would be about 87.7%. That would be 9th of 1,158 in Calgary hairdressers and beauty salons, up from 15th.

## The direct record
What agents get for Esme Beauty Boutique, as JSON: https://directindex.org/api/direct/esmebeautiful.com
- Book: https://www.phorest.com/salon/esmebeautyboutique (vendor on own site: Phorest; found by the scan of 2026-10-19, not yet tested)
- Order: none on record
- Menu: https://www.esmebeautiful.com/esme-advanced-esthetics (html_page; from the scan)
- Hours: none on record
- Phone: +14034755355
- Stable links that count: https://directindex.org/go/esmebeautiful.com/book, https://directindex.org/go/esmebeautiful.com/menu

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no
- Vendor terms for agents, Phorest: Through partners. Phorest's consumer booking terms do not mention bots or automated use; its API is issued on request to a business or its partner developers, and Reserve with Google sends clients to the Phorest booking site. Read 2026-10-15: https://www.phorest.com/termsandconditions-consumer/

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 25 | 25 |
| Readable | 21 | 25 |
| Actionable | 10 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/esmebeautiful.com
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md)
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: yes

Keep watching this business (https://directindex.org/r/esmebeautiful.com/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/esmebeautiful.com/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=esmebeautiful.com&force=1
