# Equivalenza: Agent-Direct Score D (46.2%)

Site: http://www.equivalenza.com/
Report: https://directindex.org/r/equivalenza.com
Scanned: 2026-10-18 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
Equivalenza is hard for agents to use.
AI assistants can't open Equivalenza's website, so they go by what other sites say about it.

## Direct links
- Book directly: https://equivalenza.com/collections/perfumes-hombre-colecciones-wood-reserve (on the business's own site)
- Order directly: https://equivalenza.com/collections/perfumes-mujer-notas-olfativas-floral (on the business's own site)
- Menu: https://equivalenza.com/
- Phone: +32493428255

## What to fix first
- Prices: 107 prices on the site, the middle one €21.95

## What the site tells visitors (Measured, not scored)
- **No English version declared.** Visitors from abroad, and assistants answering in English, read the page as it is. In Brussels, 30% of comparable sites declare one.
- **107 prices on the landing page, the middle one €21.95.** In Brussels, the middle price of comparable sites that show prices is €55.00.

- **The site turns away every visitor that isn't a browser, AI agents included.** (+22.5 points) A plain fetch was refused (cloudflare_challenge). Only a real browser got the page. Every AI crawler and agent gets turned away the same way, so Reachable scores 0 and the rest is measured on the page as the browser rendered it. Ask the host to let the AI user agents through. Guide: https://directindex.org/guides/blocking-ai-crawlers-without-knowing
- **Structured data is incomplete.** (+7 points) Missing: address, telephone, opening hours. Guide: https://directindex.org/guides/structured-data-restaurant
- **robots.txt blocks GPTBot, Google-Extended.** (no points, but worth doing) These are the crawlers behind ChatGPT, Claude, Perplexity and Google's AI features. Remove the Disallow lines for them, or add explicit Allow rules. Guide: https://directindex.org/guides/robots-txt-for-ai-agents

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Equivalenza",
  "url": "http://www.equivalenza.com/",
  "telephone": "+32493428255",
  "address": "Rue Neuve 123, 1000, Bruxelles",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 50.85515674,
    "longitude": 4.35793076
  },
  "potentialAction": [
    {
      "@type": "ReserveAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://equivalenza.com/collections/perfumes-hombre-colecciones-wood-reserve",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      },
      "result": {
        "@type": "Reservation",
        "name": "Reservation"
      }
    },
    {
      "@type": "OrderAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://equivalenza.com/collections/perfumes-mujer-notas-olfativas-floral",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      }
    }
  ]
}
</script>
```

robots.txt. Add these lines to /robots.txt and delete any Disallow rule that names these crawlers.

```
# Let AI assistants read the site: they send people to you; a marketplace keeps them.
# Remove any Disallow lines for these names elsewhere in this file.
User-agent: GPTBot
Allow: /

User-agent: ClaudeBot
Allow: /

User-agent: PerplexityBot
Allow: /

User-agent: Google-Extended
Allow: /

User-agent: OAI-SearchBot
Allow: /

User-agent: ChatGPT-User
Allow: /

User-agent: Claude-User
Allow: /

User-agent: Perplexity-User
Allow: /
```

## Already right
- **Structured data found (Organization).** no address, phone or hours in it
- **Price list of services with prices on the page.** Agents can read the items and prices.
- **Appointments on your own site.** Agents can book an appointment without going through a marketplace.
- **Ordering on your own site.** Agents can order without going through a marketplace.

## Where it stands
284 of 514 in Brussels hairdressers and beauty salons. Top 55% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 98% | yes |
| Publish the menu or price list as HTML | 19% | yes |
| Let AI crawlers in (no block at the server or in robots.txt) | 94% | no |
| Structured data with address, phone and hours | 17% | no |
| Have an llms.txt | 35% | no |

Nearest places in the index: Just Glow Beauty Center (F, 234 m, https://directindex.org/r/justglowbeautycenter.be); Enzo (C, 279 m, https://directindex.org/r/coiffure-enzo.be); Espérance (F, 280 m, https://directindex.org/r/esperancebienetre.be); Franck Provost (D, 315 m, https://directindex.org/r/franckprovost.be); Raphaeli’s (F, 394 m, https://directindex.org/r/raphaeliscoiffure.be); Nature et Beauté (F, 438 m, https://directindex.org/r/natureetbeaute.be); Beauty Slim Jette (F, 532 m, https://directindex.org/r/bsilhouette.com); Savagan Brussels (C, 545 m, https://directindex.org/r/savaganbrussels.com); Shine Design (B, 613 m, https://directindex.org/r/shinedesign.be); Hairdis (A, 655 m, https://directindex.org/r/hairdis.com).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.


Compared with its peers: Sites built with Shopify 46% (24% A or B, 3402 sites); This site 46.2%.

See what an AI agent reads on this site: https://directindex.org/r/equivalenza.com/agent-view

## Businesses like Equivalenza in Brussels hairdressers and beauty salons

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Brussels hairdressers and beauty salons | 514 | 49% | 16% | 46.2% |
| Sites built with Shopify in Brussels hairdressers and beauty salons | 15 | 58% | 47% | 46.2% |

The best of the sites built with Shopify in Brussels hairdressers and beauty salons: Hairdis (A 87.5%, https://directindex.org/r/hairdis.com); The glam by jessi (B 84.6%, https://directindex.org/r/theglambyjessi.com); L'Atelier du Sourcil (B 77.5%, https://directindex.org/r/atelierdusourcil.com); Institute K By Maïmouna (B 73.8%, https://directindex.org/r/maiidemcosmetics.com); Nadine Salembier Bruxelles (B 73.8%, https://directindex.org/r/nadine-salembier.com).

With the two fixes above (The site turns away every visitor that isn't a browser, AI agents included; Structured data is incomplete), the score would be about 91.5%, which would be first of 514 in Brussels hairdressers and beauty salons.

## The direct record
What agents get for Equivalenza, as JSON: https://directindex.org/api/direct/equivalenza.com
- Book: https://equivalenza.com/collections/perfumes-hombre-colecciones-wood-reserve (own site; found by the scan of 2026-10-18, not yet tested)
- Order: https://equivalenza.com/collections/perfumes-mujer-notas-olfativas-floral (own site; found by the scan of 2026-10-18, not yet tested)
- Menu: https://equivalenza.com/ (html_inline; from the scan)
- Hours: none on record
- Phone: +32493428255
- Stable links that count: https://directindex.org/go/equivalenza.com/book, https://directindex.org/go/equivalenza.com/order, https://directindex.org/go/equivalenza.com/menu

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no

Only a real browser got this page (a plain fetch got cloudflare_challenge); Readable and Actionable were measured on the rendered page.

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 0 | 25 |
| Readable | 15 | 25 |
| Actionable | 15 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Not measured for this scan.
- JSON-LD for the business: yes

Keep watching this business (https://directindex.org/r/equivalenza.com/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/equivalenza.com/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=equivalenza.com&force=1