# Embo: Agent-Direct Score C (61.5%)

Site: https://www.embo-deli.com/
Report: https://directindex.org/r/embo-deli.com
Scanned: 2026-10-14 (provisional: the action test and the assistant citation check pending)
Embo is partly visible to agents.

## Direct links
- Order: https://www.embo-deli.com/pages/leith-walk-cafe (on the business's own site)

## What to fix first, by points
- **No structured data for the business.** (+15 points) Add schema.org JSON-LD for the business (CafeOrCoffeeShop, BarOrPub or the closest type, with name, address, telephone and openingHoursSpecification, plus servesCuisine). It is the one block every assistant reads first; the fix kit below has it filled in. Guide: https://directindex.org/guides/structured-data-restaurant
- **No menu or price list found.** (+7 points) Agents answer 'what do they offer' from marketplaces instead. Add a menu or price list page and link it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai

## Fix kit: what to paste

Structured data, one block in the page head:

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "CafeOrCoffeeShop",
  "name": "Embo",
  "url": "https://www.embo-deli.com/",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Haddington Place 29",
    "postalCode": "EH7 4AG",
    "addressLocality": "Edinburgh"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 55.9604776,
    "longitude": -3.1823505
  },
  "potentialAction": [
    {
      "@type": "OrderAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://www.embo-deli.com/pages/leith-walk-cafe",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      }
    }
  ]
}
</script>
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the key AI user agents.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all received a normal response.
- **Ordering on your own site.** Agents can order without a marketplace in the loop.

## Where it stands
Rank 152 of 424 in Edinburgh cafes and bars (top 36%).

| What the top tenth does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 100% | yes |
| Publish the menu or price list as HTML | 74% | no |
| Let AI crawlers in (no edge block, no robots.txt block) | 88% | yes |
| Structured data with address, phone and hours | 35% | no |
| Have an llms.txt | 23% | yes |

Nearest places in the index: The Joker & The Thief (D, 68 m, https://directindex.org/r/jokerandthief.co.uk); Oh Deer (B, 77 m, https://directindex.org/r/ohdeer.uk); Spry (C, 167 m, https://directindex.org/r/sprywines.co.uk); Joseph Pearce (D, 171 m, https://directindex.org/r/josephpearceedinburgh.co.uk); The Whispering Kettle (D, 220 m, https://directindex.org/r/thewhisperingkettle.co.uk); Jeremiah's Taproom (D, 249 m, https://directindex.org/r/jeremiahstaproom.co.uk); Café VI (B, 324 m, https://directindex.org/r/rnib.org.uk); Santu Roastery (D, 332 m, https://directindex.org/r/santucoffee.com); Tepuy (C, 350 m, https://directindex.org/r/coffeetepuy.uk); Mamma Roma Whisky & Wine Room (D, 351 m, https://directindex.org/r/mamma-roma.net).

## What assistants answer
Not asked yet. Assistants are asked about the top-ranked and claimed businesses in each city index.

Against its peers: Sites built with Shopify average 61% (36% A or B, 1336 sites); this site 61.5%.

What an AI agent reads on this site: https://directindex.org/r/embo-deli.com/agent-view

## Score breakdown
| Component | Points | Available |
|---|---|---|
| reachable | 25 | 25 |
| readable | 0 | 25 |
| actionable | 15 | 15 (action_test pending) |
| cited | 0 | 0 (probes pending) |

## Agent readiness (Cloudflare criteria)
Level 1 of 5: Basic Web Presence. Cloudflare's report: https://isitagentready.com/embo-deli.com
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: yes
- llms.txt: yes
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: yes
- OAuth protected resource metadata: yes
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: yes
- JSON-LD for the business: no

Methodology: https://directindex.org/methodology · Rescan: https://directindex.org/scan?url=embo-deli.com&force=1