# Ellie & Frank Beauty Studio: Agent-Direct Score F (23.1%)

Site: https://www.ellieandfrank.com.au/
Report: https://directindex.org/r/ellieandfrank.com.au
Scanned: 2026-10-17 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
Ellie & Frank Beauty Studio is largely invisible to agents.
AI assistants can't open Ellie & Frank Beauty Studio's website, so they go by what other sites say about it.

## Direct links
- Phone: +61 430 967 812

## What to fix first

- **The site turns away every visitor that isn't a browser, AI agents included.** (+25 points) A plain fetch was refused (cloudflare_challenge). Only a real browser got the page. Every AI crawler and agent gets turned away the same way, so Reachable scores 0 and the rest is measured on the page as the browser rendered it. Ask the host to let the AI user agents through. Guide: https://directindex.org/guides/blocking-ai-crawlers-without-knowing
- **Appointments only through fresha.** (+12 points) Every transaction an agent makes goes through the marketplace, which takes its commission. Add a direct way on your own site. Even a simple form will do. Guide: https://directindex.org/guides/book-direct-on-your-own-website
- **No price list of services found.** (+7 points) Agents answer 'what do they offer and what does it cost?' from marketplaces and directories instead. Add a page that lists services and prices as text, and link to it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai
- **Structured data is incomplete.** (+3 points) Missing: opening hours. Guide: https://directindex.org/guides/structured-data-restaurant

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "HairSalon",
  "name": "Ellie & Frank Beauty Studio",
  "url": "https://www.ellieandfrank.com.au/",
  "telephone": "+61 430 967 812",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Smith Street 344",
    "postalCode": "3066"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": -37.7987446,
    "longitude": 144.9845416
  }
}
</script>
```

## Already right
- **robots.txt lets AI crawlers in.** There's no robots.txt, which means everything is allowed.
- **Structured data found (LocalBusiness).** address, phone
- **Fresha works with agents through its partners.** Fresha's terms of use (August 2026) bar automated programs, bots and scraping; sanctioned assistant integrations exist (ChatGPT and Claude through Fresha's MCP server, Gemini, Alexa), and clients complete the booking on Fresha. Terms read on 2026-10-15: https://terms.fresha.com/terms-use. An assistant that isn't a partner may not be able to finish there. A direct path on your own domain works for all of them.

## Where it stands
3320 of 3632 in Melbourne hairdressers and beauty salons. Top 91% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 100% | no |
| Publish the menu or price list as HTML | 22% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 99% | no |
| Structured data with address, phone and hours | 23% | no |
| Have an llms.txt | 45% | no |

Nearest places in the index: Razor Smiths (C, 7 m, https://directindex.org/r/razorsmiths.com.au); Kenneth Geoffrey's Barber Shop (F, 57 m, https://directindex.org/r/kennethgeoffreys.com); Cherry Bomb Hair (D, 81 m, https://directindex.org/r/cherrybombhair.com.au); Little Buddha (D, 122 m, https://directindex.org/r/littlebuddha.com.au); Brazilica - The Art of Waxing (F, 139 m, https://directindex.org/r/brazilica.com.au); Collingwood Hairsmiths (F, 253 m, https://directindex.org/r/kobu.com.au); Buff Nail Studios (F, 277 m, https://directindex.org/r/buffnailstudios.com); Pomp Hair (C, 306 m, https://directindex.org/r/pomphair.melbourne); Thai Take Care (C, 321 m, https://directindex.org/r/thaitakecare.com.au); Vigorous Thai Massage (C, 414 m, https://directindex.org/r/vigorousth.com.au).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.


Compared with its peers: Sites built with Wix 49% (24% A or B, 10627 sites); Sites using Fresha 49% (1% A or B, 300 sites); This site 23.1%.

See what an AI agent reads on this site: https://directindex.org/r/ellieandfrank.com.au/agent-view

## Businesses like Ellie & Frank Beauty Studio in Melbourne hairdressers and beauty salons

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Melbourne hairdressers and beauty salons | 3632 | 54% | 27% | 23.1% |
| Sites built with Wix in Melbourne hairdressers and beauty salons | 32 | 25% | 0% | 23.1% |
| Sites using Fresha in Melbourne hairdressers and beauty salons | 194 | 48% | 2% | 23.1% |
| Sites built with Wix and using Fresha in Melbourne hairdressers and beauty salons | 34 | 51% | 0% | 23.1% |

The best of the sites built with Wix and using Fresha in Melbourne hairdressers and beauty salons: Great City Massage (C 64.6%, https://directindex.org/r/chananthaimassage.com.au); Lasher Brows and Beauty (C 64.6%, https://directindex.org/r/lasherbrowsandbeauty.com); Nina Thai Massage (C 64.6%, https://directindex.org/r/ninathaimassage.com); Trend Hair Beauty (C 64.6%, https://directindex.org/r/trendhairbeauty.com); CACI Clinic South Yarra (C 61.5%, https://directindex.org/r/caci.com.au).

With the three fixes above (The site turns away every visitor that isn't a browser, AI agents included; Appointments only through fresha; No price list of services found), the score would be about 90.8%. That would be 19th of 3,632 in Melbourne hairdressers and beauty salons, up from 3320th.

## The direct record
What agents get for Ellie & Frank Beauty Studio, as JSON: https://directindex.org/api/direct/ellieandfrank.com.au
- Book: none on record
- Order: none on record
- Menu: none on record
- Hours: none on record
- Phone: +61 430 967 812

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no
- Vendor terms for agents, Fresha: Through partners. Fresha's terms of use (August 2026) bar automated programs, bots and scraping; sanctioned assistant integrations exist (ChatGPT and Claude through Fresha's MCP server, Gemini, Alexa), and clients complete the booking on Fresha. Read 2026-10-15: https://terms.fresha.com/terms-use

Only a real browser got this page (a plain fetch got cloudflare_challenge); Readable and Actionable were measured on the rendered page.

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 0 | 25 |
| Readable | 12 | 25 |
| Actionable | 3 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Not measured for this scan.
- JSON-LD for the business: yes

Keep watching this business (https://directindex.org/r/ellieandfrank.com.au/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/ellieandfrank.com.au/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=ellieandfrank.com.au&force=1