# Ars Electronica Center: Agent-Direct Score D (47.7%)

Site: http://www.aec.at
Report: https://directindex.org/r/electronica.art
Scanned: 2026-10-16 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
Ars Electronica Center is hard for agents to use.
Some AI assistants are turned away by Ars Electronica Center's website. It can't find a menu or price list, so it answers from other sites. It finds a way to book or order directly on the site.

## Direct links
- Book directly: https://ars.electronica.art/center/en/tickets (on the business's own site)
- Order directly: https://ars.electronica.art/homedelivery/en/ (on the business's own site)
- Phone: +43 732 72720

## What to fix first
- Languages: German, English

- **No structured data for the business.** (+14 points) Add schema.org JSON-LD for the business (TouristAttraction, Museum, TravelAgency or the closest type, with name, address, telephone and openingHoursSpecification). Every assistant reads this block first, and the fix kit below has it filled in. Guide: https://directindex.org/guides/structured-data-restaurant
- **The server turns AI crawlers away at the door.** (+10 points) Requests as GPTBot (http_403), ClaudeBot (http_403), PerplexityBot (http_403) were refused, but a normal browser got the page. That's usually a bot list at the host or in a firewall that the owner never chose. Ask the host to allow these user agents. Guide: https://directindex.org/guides/blocking-ai-crawlers-without-knowing
- **No tickets and prices found.** (+7 points) Agents answer 'what does it cost and when?' from marketplaces instead. Add a page with tickets, times and prices as text, and link to it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai
- **No llms.txt.** (no points, but worth doing) Optional for now and cheap to add. It's a short text file that describes the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Museum",
  "name": "Ars Electronica Center",
  "url": "http://www.aec.at",
  "telephone": "+43 732 72720",
  "email": "center@ars.electronica.art",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Hauptstraße 2",
    "postalCode": "4020",
    "addressLocality": "Linz",
    "addressCountry": "AT"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 48.3099536,
    "longitude": 14.2847439
  },
  "openingHours": "Tu-Su 10:00-17:00",
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Tuesday",
        "Wednesday",
        "Thursday",
        "Friday",
        "Saturday",
        "Sunday"
      ],
      "opens": "10:00",
      "closes": "17:00"
    }
  ],
  "potentialAction": [
    {
      "@type": "ReserveAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://ars.electronica.art/center/en/tickets",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      },
      "result": {
        "@type": "Reservation",
        "name": "Reservation"
      }
    },
    {
      "@type": "OrderAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://ars.electronica.art/homedelivery/en/",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      }
    }
  ]
}
</script>
```

llms.txt. Save as /llms.txt at the root of the site.

```
# Ars Electronica Center

> museum in Hauptstraße 2 4020 Linz, Linz tours, attractions and museums. Phone +43 732 72720.

## Book or order directly

- Book: https://ars.electronica.art/center/en/tickets (on the business's own site)
- Order: https://ars.electronica.art/homedelivery/en/ (on the business's own site)

## Opening hours

Tu-Su 10:00-17:00

## About

- Website: http://www.aec.at
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
```

## Already right
- **robots.txt lets AI crawlers in.** There's no robots.txt, which means everything is allowed.
- **Tickets on your own site.** Agents can buy tickets without going through a marketplace.
- **Ordering on your own site.** Agents can order without going through a marketplace.

## Where it stands
42 of 65 in Linz tours, attractions and museums. Top 65% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 100% | yes |
| Publish the menu or price list as HTML | 20% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 100% | no |
| Structured data with address, phone and hours | 10% | no |
| Have an llms.txt | 20% | no |

Nearest places in the index: Naderer Reise&Bus (B, 118 m, https://directindex.org/r/naderer-reisen.at); Salonschiff Fräulein Florentine (F, 311 m, https://directindex.org/r/frl-florentine.at); Lentos Kunstmuseum Linz (C, 338 m, https://directindex.org/r/lentos.at); Schöner Reisen mit Wiesinger (C, 347 m, https://directindex.org/r/schoenerreisen.cc); Donauschifffahrt Wurm und Noé (D, 350 m, https://directindex.org/r/donauschifffahrt.eu); StifterHaus (C, 368 m, https://directindex.org/r/stifterhaus.at); Memphis (F, 388 m, https://directindex.org/r/memphismemph.is); Ruefa (C, 398 m, https://directindex.org/r/ruefa.at); Kepler Salon (C, 437 m, https://directindex.org/r/jku.at); ReiseCenter Mader-Kuoni Reise GmbH Leonding (C, 448 m, https://directindex.org/r/maderreisen.at).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.


Compared with its peers: Sites built with WordPress 58% (30% A or B, 68857 sites); This site 47.7%.

See what an AI agent reads on this site: https://directindex.org/r/electronica.art/agent-view

## Businesses like Ars Electronica Center in Linz tours, attractions and museums

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Linz tours, attractions and museums | 65 | 53% | 20% | 47.7% |
| Sites built with WordPress in Linz tours, attractions and museums | 15 | 56% | 33% | 47.7% |

The best of the sites built with WordPress in Linz tours, attractions and museums: Dr. Richard Oberösterreich (B 80%, https://directindex.org/r/richard.at); Mader-Kuoni (B 78.5%, https://directindex.org/r/meinreisecenter.at); LINZerSCHWEBEN Segway City Tours (B 76.9%, https://directindex.org/r/linzerschweben.at); RoT Reisen (B 73.8%, https://directindex.org/r/rot-reisen.eu); Naderer Reise&Bus (B 70.8%, https://directindex.org/r/naderer-reisen.at).

With the three fixes above (No structured data for the business; The server turns AI crawlers away at the door; No tickets and prices found), the score would be about 95.4%, which would be first of 65 in Linz tours, attractions and museums.

## The direct record
What agents get for Ars Electronica Center, as JSON: https://directindex.org/api/direct/electronica.art
- Book: https://ars.electronica.art/center/en/tickets (own site; found by the scan of 2026-10-16, not yet tested)
- Order: https://ars.electronica.art/homedelivery/en/ (own site; found by the scan of 2026-10-16, not yet tested)
- Menu: none on record
- Hours: Tu-Su 10:00-17:00 (closed now) (from OpenStreetMap)
- Phone: +43 732 72720
- Stable links that count: https://directindex.org/go/electronica.art/book, https://directindex.org/go/electronica.art/order

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no

Found one hop past the home page: booking page /center/en/tickets: booking link (own domain).

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 15 | 25 |
| Readable | 1 | 25 |
| Actionable | 15 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 0 of 5, Not Ready. Cloudflare's report: https://isitagentready.com/electronica.art
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: no (how: https://isitagentready.com/.well-known/agent-skills/sitemap/SKILL.md)
- AI bot rules in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/ai-rules/SKILL.md)
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md)
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: no

Keep watching this business (https://directindex.org/r/electronica.art/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/electronica.art/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=electronica.art&force=1