# Einsteinhaus: Agent-Direct Score D (43.8%)

Site: https://www.einstein-bern.ch
Report: https://directindex.org/r/einstein-bern.ch
Scanned: 2026-10-16 (Provisional, with the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
Einsteinhaus is hard for agents to use.
An AI assistant can open Einsteinhaus's website. It can't find a menu or price list, so it answers from other sites. It finds a way to book or order directly, through FareHarbor.

## Direct links
- Book directly: https://fareharbor.com/embeds/book/alberteinsteingesellschaft/?full-items=yes&#038;flow=1536196 (through fareharbor acting for the business)
- Phone: +41 31 3120091
- Address: Kramgasse 49 3011 Bern
- Hours, from OpenStreetMap · Overture Maps: Feb-Dec Mo-Sa 10:00-17:00
- Prices: 10 prices on the site, the middle one CHF 5.00
- Languages: German, English

## Nearby, also direct
Places near Einsteinhaus that take a booking or an order on their own website, with no marketplace in between.
- railtour suisse sa (190 m): https://directindex.org/r/railtour.ch
- Moneyverse (360 m): https://directindex.org/r/moneyverse.ch

## What to fix first
- **No structured data for the business.** (+15 points) Add schema.org JSON-LD for the business (TouristAttraction, Museum, TravelAgency or the closest type, with name, address, telephone and openingHoursSpecification). Every assistant reads this block first, and the fix kit below has it filled in. Guide: https://directindex.org/guides/structured-data-restaurant
- **No tickets and prices found.** (+7 points) Agents answer 'what does it cost and when?' from marketplaces instead. Add a page with tickets, times and prices as text, and link to it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai
- **No llms.txt.** (no points, but worth doing) Optional for now and cheap to add. It's a short text file that describes the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business

## What the site tells visitors (Measured, not scored)
- **10 prices on the landing page, the middle one CHF 5.00.** 

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Museum",
  "name": "Einsteinhaus",
  "url": "https://www.einstein-bern.ch",
  "telephone": "+41 31 3120091",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Kramgasse 49",
    "postalCode": "3011",
    "addressLocality": "Bern"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 46.9476741,
    "longitude": 7.449971
  },
  "openingHours": "Feb-Dec Mo-Sa 10:00-17:00",
  "potentialAction": [
    {
      "@type": "ReserveAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://fareharbor.com/embeds/book/alberteinsteingesellschaft/?full-items=yes&#038;flow=1536196",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      },
      "result": {
        "@type": "Reservation",
        "name": "Reservation"
      }
    }
  ]
}
</script>
```

llms.txt. Save as /llms.txt at the root of the site.

```
# Einsteinhaus

> museum in Kramgasse 49 3011 Bern, Bern tours, attractions and museums. Phone +41 31 3120091.

## Book or order directly

- Book: https://fareharbor.com/embeds/book/alberteinsteingesellschaft/?full-items=yes&#038;flow=1536196 (through fareharbor acting for the business)

## Opening hours

Feb-Dec Mo-Sa 10:00-17:00

## About

- Website: https://www.einstein-bern.ch
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all got a normal response.
- **Tickets through fareharbor on your own domain.** There's no marketplace commission, and the customer stays yours.

## Where it stands
36 of 66 in Bern tours, attractions and museums. Top 55% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 60% | yes |
| Publish the menu or price list as HTML | 20% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 100% | yes |
| Structured data with address, phone and hours | 0% | no |
| Have an llms.txt | 20% | no |

Nearest places in the index: Klingende Sammlung (F, 72 m, https://directindex.org/r/klingende-sammlung.ch); Klingendes Museum Bern (F, 75 m, https://directindex.org/r/klingendes-museum-bern.ch); ltur (C, 113 m, https://directindex.org/r/ltur.com); Museen Bern (F, 177 m, https://directindex.org/r/museen-bern.ch); railtour suisse sa (B, 185 m, https://directindex.org/r/railtour.ch); Kornhausforum (D, 224 m, https://directindex.org/r/kornhausforum.ch); CCS - Motoryachting (D, 233 m, https://directindex.org/r/ccs-motoryachting.ch); Moneyverse (C, 355 m, https://directindex.org/r/moneyverse.ch); Kunsthalle Bern (F, 381 m, https://directindex.org/r/kunsthallebern.ch); Alpines Museum der Schweiz (F, 424 m, https://directindex.org/r/alps.museum).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

Recommended when people ask: "Kayaking or paddleboarding tomorrow morning, tickets online." (ChatGPT)


Compared with its peers: Sites built with WordPress 55% (25% A or B, 236087 sites); Sites using FareHarbor 68% (48% A or B, 932 sites); This site 43.8%.

See what an AI agent reads on this site: https://directindex.org/r/einstein-bern.ch/agent-view

## Named by ChatGPT for "Kayaking or paddleboarding tomorrow morning, tickets online" in Bern tours, attractions and museums, October 2026
- "Kayaking or paddleboarding tomorrow morning, tickets online." (2026-10-22): ChatGPT with a link to this site. https://directindex.org/city/bern-tours/recommended/kayak
Named by 1 of 2 assistants asked. Badge: https://directindex.org/badge/named/einstein-bern.ch.svg

## Businesses like Einsteinhaus in Bern tours, attractions and museums

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Bern tours, attractions and museums | 66 | 46% | 5% | 43.8% |
| Sites built with WordPress in Bern tours, attractions and museums | 17 | 50% | 6% | 43.8% |
| Sites using FareHarbor in Bern tours, attractions and museums | 1 | 44% | 0% | 43.8% |
| Sites built with WordPress and using FareHarbor in Bern tours, attractions and museums | 1 | 44% | 0% | 43.8% |

The best of the sites built with WordPress in Bern tours, attractions and museums: Stiftung Bernmobil Historique (B 73.8%, https://directindex.org/r/bernmobil-historique.ch); Nord-Adventure (C 66.2%, https://directindex.org/r/nord-adventure.ch); Ticketpark (C 63.1%, https://directindex.org/r/ticketpark.ch); Schweizer Schützenmuseum (C 60%, https://directindex.org/r/schuetzenmuseum.ch); Loosli Reisen (C 58.8%, https://directindex.org/r/loosli-reisen.ch).

With the two fixes above (No structured data for the business; No tickets and prices found), the score would be about 71.3%. That would be 4th of 66 in Bern tours, attractions and museums, up from 36th.

## The direct record
What agents get for Einsteinhaus, as JSON: https://directindex.org/api/direct/einstein-bern.ch
- Book: https://fareharbor.com/embeds/book/alberteinsteingesellschaft/?full-items=yes&#038;flow=1536196 (vendor on own site: FareHarbor; could not verify: failed (2026-10-16))
- Order: none on record
- Menu: none on record
- Hours: Feb-Dec Mo-Sa 10:00-17:00 (from OpenStreetMap)
- Phone: +41 31 3120091
- Stable links that count: https://directindex.org/go/einstein-bern.ch/book

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no
- Vendor terms for agents, FareHarbor: Not stated. FareHarbor's customer terms (1 September 2025), section 5.1, bar any robot, spider, scraper or other automated means to access the service for a commercial purpose without written permission; whether an assistant booking for a traveller counts as commercial is not stated; the external API is for affiliates and software partners. Read 2026-10-15: https://marketing.fareharbor.com/legal/tos-customers/

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 25 | 25 |
| Readable | 0 | 25 |
| Actionable | 10 | 30 |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/einstein-bern.ch
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md)
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: no

Keep watching this business (https://directindex.org/r/einstein-bern.ch/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/einstein-bern.ch/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=einstein-bern.ch&force=1
