# Effies: Agent-Direct Score B (73.8%)

Site: https://effies.ie/
Report: https://directindex.org/r/effies.ie
Scanned: 2026-10-14 (Provisional: the assistant citation check still to come; the hatched part of the bar is not measured yet.)
Effies is mostly ready for agents.

## Direct links
- Book directly: https://phorest.com/book/salons/effies (through phorest acting for the business)
- Order directly: https://effies.ie/delivery-returns/ (on the business's own site)
- Phone: +353 1 473 0033

## What to fix first
- **No price list of services found.** (+7 points) Agents answer 'what do they offer and what does it cost' from marketplaces and directories instead. Add a page with services and prices as text and link it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai
- **Structured data is incomplete.** (+3 points) Missing: opening hours. Guide: https://directindex.org/guides/structured-data-restaurant
- **No llms.txt.** (no points, still worth doing) Optional today, cheap to add: a short text file describing the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business

## Fix kit: What to paste

Structured data (JSON-LD). One block in the page's head, or in the builder's custom-code slot. Replace anything that is wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "BeautySalon",
  "name": "Effies",
  "url": "https://effies.ie/",
  "telephone": "+353 1 473 0033",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Patrick Street"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 53.3410391,
    "longitude": -6.2725569
  },
  "openingHours": "Tu 10:00-18:00, We 10:00-18:30, Th 10:00-20:00, Fr 10:00-18:00, Sa 10:30-17:00",
  "potentialAction": [
    {
      "@type": "ReserveAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://phorest.com/book/salons/effies",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      },
      "result": {
        "@type": "Reservation",
        "name": "Reservation"
      }
    },
    {
      "@type": "OrderAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://effies.ie/delivery-returns/",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      }
    }
  ]
}
</script>
```

llms.txt. Save as /llms.txt at the root of the site.

```
# Effies

> beauty salon in Patrick Street, Dublin hairdressers and beauty salons. Phone +353 1 473 0033.

## Book or order directly

- Book: https://phorest.com/book/salons/effies (through phorest acting for the business)
- Order: https://effies.ie/delivery-returns/ (on the business's own site)

## Opening hours

Tu 10:00-18:00, We 10:00-18:30, Th 10:00-20:00, Fr 10:00-18:00, Sa 10:30-17:00

## About

- Website: https://effies.ie/
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the key AI user agents.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all received a normal response.
- **Structured data present (LocalBusiness).** address, phone
- **Appointments through phorest on your own domain.** No marketplace commission, and the guest stays yours.
- **Ordering on your own site.** Agents can order without a marketplace in the loop.

## Where it stands
21 of 151 in Dublin hairdressers and beauty salons. Top 14% of the sites scanned in this index.

| What the top tenth of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 100% | yes |
| Publish the menu or price list as HTML | 44% | no |
| Let AI crawlers in (no edge block, no robots.txt block) | 94% | yes |
| Structured data with address, phone and hours | 19% | no |
| Have an llms.txt | 0% | no |

Nearest places in the index: Foundation Hair (C, 456 m, https://directindex.org/r/foundationhair.com); Whetstone (D, 524 m, https://directindex.org/r/whetstone.ie); Diamond Thai (B, 532 m, https://directindex.org/r/diamondthai.ie); Thai Massage Centre (A, 565 m, https://directindex.org/r/thaimassage.ie); SitStil (F, 596 m, https://directindex.org/r/sitstil.com); Sugar Daddy (D, 607 m, https://directindex.org/r/sugardaddys.ie); Tropical Popical (B, 630 m, https://directindex.org/r/tropicalpopical.com); The Grooming Rooms (C, 664 m, https://directindex.org/r/thegroomingrooms.com); Q&M Hair and Beauty Salon (F, 666 m, https://directindex.org/r/qandm.ie); Style Club (C, 686 m, https://directindex.org/r/styleclub.ie).

## What assistants answer
Not asked yet. Assistants are asked about the top-ranked businesses in each city index, and about every claimed business the moment it is claimed; claim this page to be included.

Against its peers: Sites built with WordPress 57% (26% A or B, 35830 sites); Sites using Phorest 61% (17% A or B, 107 sites); This site 73.8%.

See what an AI agent reads on this site: https://directindex.org/r/effies.ie/agent-view

Read by AI agents 2 times this month (ClaudeBot 2).

## Businesses like Effies in Dublin hairdressers and beauty salons

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Same kind in Dublin hairdressers and beauty salons | 151 | 37% | 19% | 73.8% |
| Built with WordPress in Dublin hairdressers and beauty salons | 55 | 62% | 31% | 73.8% |
| Using Phorest in Dublin hairdressers and beauty salons | 24 | 62% | 17% | 73.8% |
| Built with WordPress and using Phorest in Dublin hairdressers and beauty salons | 17 | 62% | 12% | 73.8% |

The best of Built with WordPress and using Phorest in Dublin hairdressers and beauty salons: Moyo Hairdressing (B 78.5%, https://directindex.org/r/moyo.ie); Barbiere (C 67.7%, https://directindex.org/r/barbiere.ie); Hair Creations (C 67.7%, https://directindex.org/r/haircreations.ie); JK Hair Replacement (C 67.7%, https://directindex.org/r/jkhairreplacement.ie); Sam's Barber (C 67.7%, https://directindex.org/r/samsbarbers.com).

With the two fixes above (No price list of services found; Structured data is incomplete) the score would be about 86.3%: 3rd of 151 in Dublin hairdressers and beauty salons, up from 21st.

## The direct record
What agents get for Effies, as JSON: https://directindex.org/api/direct/effies.ie
- Book: https://phorest.com/book/salons/effies (vendor on own site: Phorest; found by the scan of 2026-10-14, not yet tested)
- Order: https://effies.ie/delivery-returns/ (own site; could not verify: partial (2026-10-14))
- Menu: none on record
- Hours: Tu 10:00-18:00, We 10:00-18:30, Th 10:00-20:00, Fr 10:00-18:00, Sa 10:30-17:00 (from OpenStreetMap)
- Phone: +353 1 473 0033
- Stable links that count: https://directindex.org/go/effies.ie/book, https://directindex.org/go/effies.ie/order

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 25 | 25 |
| Readable | 12 | 25 |
| Actionable | 22 | 30 |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/effies.ie
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md)
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: yes

Deep report: https://directindex.org/r/effies.ie/deep. Ten questions the way people ask, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF: 19 EUR, one-off.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=effies.ie&force=1