# Eastern State Penitentiary: Agent-Direct Score C (61.5%)

Site: https://www.easternstate.org
Report: https://directindex.org/r/easternstate.org
Scanned: 2026-10-16 (Provisional: the action test and the assistant citation check still to come; the hatched part of the bar is not measured yet.)
Eastern State Penitentiary is partly visible to agents.
An AI assistant can open the website of Eastern State Penitentiary. It finds no menu or price list, so it answers from other sites. It finds a way to book or order directly on the site.

## Direct links
- Book directly: https://easternstate.org/tickets (on the business's own site)
- Order directly: https://eastern-state.square.site/ (through square acting for the business)

## What to fix first
- **No structured data for the business.** (+15 points) Add schema.org JSON-LD for the business (TouristAttraction, Museum, TravelAgency or the closest type, with name, address, telephone and openingHoursSpecification). It is the one block every assistant reads first; the fix kit below has it filled in. Guide: https://directindex.org/guides/structured-data-restaurant
- **No tickets and prices found.** (+7 points) Agents answer 'what does it cost and when' from marketplaces instead. Add a page with tickets, times and prices as text and link it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai
- **No llms.txt.** (no points, still worth doing) Optional today, cheap to add: a short text file describing the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business

## Fix kit: What to paste

Structured data (JSON-LD). One block in the page's head, or in the builder's custom-code slot. Replace anything that is wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Museum",
  "name": "Eastern State Penitentiary",
  "url": "https://www.easternstate.org",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Fairmount Avenue 2027",
    "postalCode": "19130",
    "addressLocality": "Philadelphia"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 39.9683361,
    "longitude": -75.1726749
  },
  "openingHours": "Su-Sa 10:00-17:00; Jan 01, Dec 23, Dec 24 off",
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [],
      "opens": "10:00",
      "closes": "17:00"
    }
  ],
  "potentialAction": [
    {
      "@type": "ReserveAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://easternstate.org/tickets",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      },
      "result": {
        "@type": "Reservation",
        "name": "Reservation"
      }
    },
    {
      "@type": "OrderAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://eastern-state.square.site/",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      }
    }
  ]
}
</script>
```

llms.txt. Save as /llms.txt at the root of the site.

```
# Eastern State Penitentiary

> museum in Fairmount Avenue 2027 19130 Philadelphia, Philadelphia tours, attractions and museums.

## Book or order directly

- Book: https://easternstate.org/tickets (on the business's own site)
- Order: https://eastern-state.square.site/ (through square acting for the business)

## Opening hours

Su-Sa 10:00-17:00; Jan 01, Dec 23, Dec 24 off

## About

- Website: https://www.easternstate.org
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
```

## Already right
- **robots.txt lets AI crawlers in.** There is no robots.txt, which allows everything.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all received a normal response.
- **Tickets on your own site.** Agents can buy tickets without a marketplace in the loop.
- **Ordering through square on your own domain.** No marketplace commission, and the guest stays yours.

## Where it stands
21 of 63 in Philadelphia tours, attractions and museums. Top 33% of the sites scanned in this index.

| What the top tenth of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 90% | yes |
| Publish the menu or price list as HTML | 10% | no |
| Let AI crawlers in (no edge block, no robots.txt block) | 100% | yes |
| Structured data with address, phone and hours | 20% | no |
| Have an llms.txt | 20% | no |

Nearest places in the index: Founder's Hall Museum (A, 643 m, https://directindex.org/r/girardcollege.edu); Philadelphia Museum of Art (B, 767 m, https://directindex.org/r/philamuseum.org); Barnes Foundation (B, 856 m, https://directindex.org/r/barnesfoundation.org); Fairmount Water Works Interpretive Center (D, 955 m, https://directindex.org/r/fairmountwaterworks.org); Academy of Natural Sciences of Drexel University (C, 1286 m, https://directindex.org/r/ansp.org); The Universal Sphere (F, 1512 m, https://directindex.org/r/comcastcentercampus.com); Pennsylvania Academy of the Fine Arts (C, 1647 m, https://directindex.org/r/pafa.org); Mütter Museum (D, 1707 m, https://directindex.org/r/muttermuseum.org); The Philadelphia Masonic Temple, Library and Museum (B, 1866 m, https://directindex.org/r/pamasonictemple.org); Tiberino Museum (F, 2266 m, https://directindex.org/r/tiberinomuseum.com).

## What assistants answer
Not asked yet. Assistants are asked about the top-ranked businesses in each city index, and about every claimed business the moment it is claimed; claim this page to be included.

Against its peers: Sites using Square 66% (44% A or B, 928 sites); This site 61.5%.

See what an AI agent reads on this site: https://directindex.org/r/easternstate.org/agent-view

## Businesses like Eastern State Penitentiary in Philadelphia tours, attractions and museums

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Philadelphia tours, attractions and museums | 63 | 50% | 14% | 61.5% |
| Sites using Square in Philadelphia tours, attractions and museums | 3 | 63% | 0% | 61.5% |

The best of the businesses of the same kind in Philadelphia tours, attractions and museums: Founder's Hall Museum (A 86.2%, https://directindex.org/r/girardcollege.edu); Barnes Foundation (B 84.6%, https://directindex.org/r/barnesfoundation.org); Philadelphia Museum of Art (B 84.6%, https://directindex.org/r/philamuseum.org); Museum of Illusions Philadelphia (B 83.1%, https://directindex.org/r/moiphilly.com); National Constitution Center (B 75.4%, https://directindex.org/r/constitutioncenter.org).

With the two fixes above (No structured data for the business; No tickets and prices found) the score would be about 95.4%: first of 63 in Philadelphia tours, attractions and museums.

## The direct record
What agents get for Eastern State Penitentiary, as JSON: https://directindex.org/api/direct/easternstate.org
- Book: https://easternstate.org/tickets (own site; found by the scan of 2026-10-16, not yet tested)
- Order: https://eastern-state.square.site/ (vendor on own site: Square; found by the scan of 2026-10-16, not yet tested)
- Menu: none on record
- Hours: Su-Sa 10:00-17:00; Jan 01, Dec 23, Dec 24 off (from OpenStreetMap)
- Phone: none on record
- Stable links that count: https://directindex.org/go/easternstate.org/book, https://directindex.org/go/easternstate.org/order

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square): yes

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 25 | 25 |
| Readable | 0 | 25 |
| Actionable | 15 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 0 of 5, Not Ready. Cloudflare's report: https://isitagentready.com/easternstate.org
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: no (how: https://isitagentready.com/.well-known/agent-skills/sitemap/SKILL.md)
- AI bot rules in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/ai-rules/SKILL.md)
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md)
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: no

Keep watching this business (https://directindex.org/r/easternstate.org/plan): the assistants asked again every month, with what changed; 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/easternstate.org/deep. Ten questions the way people ask, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF: 5 EUR, one-off. Reading and scanning stay free; these few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=easternstate.org&force=1