# Eastend: Agent-Direct Score B (72.3%)

Site: https://www.eastendwellst.co.uk/
Report: https://directindex.org/r/eastendwellst.co.uk
Scanned: 2026-10-14 (Provisional: the action test and the assistant citation check still to come; the hatched part of the bar is not measured yet.)
Eastend is mostly ready for agents.

## Direct links
- Menu: https://www.eastendwellst.co.uk/services
- Phone: +44 20 7870 4665

## What to fix first
- **Appointments only through fresha.** (+12 points) Every agent transaction goes through the marketplace and its commission. Add a direct path on your own site, even a simple form. Guide: https://directindex.org/guides/book-direct-on-your-own-website
- **Structured data is incomplete.** (+3 points) Missing: opening hours. Guide: https://directindex.org/guides/structured-data-restaurant

## Fix kit: What to paste

Structured data (JSON-LD). One block in the page's head, or in the builder's custom-code slot. Replace anything that is wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "HairSalon",
  "name": "Eastend",
  "url": "https://www.eastendwellst.co.uk/",
  "telephone": "+44 20 7870 4665",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Well Street 265",
    "addressLocality": "London"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 51.5449412,
    "longitude": -0.0465139
  }
}
</script>
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the key AI user agents.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all received a normal response.
- **Structured data present (LocalBusiness).** address, phone
- **Price list of services is an HTML page.** Agents can read items and prices directly.
- **Fresha works with agents through its partners.** Fresha's terms of use (August 2026) bar automated programs, bots and scraping; sanctioned assistant integrations exist (ChatGPT and Claude through Fresha's MCP server, Gemini, Alexa), and clients complete the booking on Fresha. Read 2026-10-15: https://terms.fresha.com/terms-use. An assistant that is not a partner may not finish the step there; a direct path on your own domain works for all of them.

## Where it stands
130 of 800 in London hairdressers and beauty salons. Top 16% of the sites scanned in this index.

| What the top tenth of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 99% | no |
| Publish the menu or price list as HTML | 13% | yes |
| Let AI crawlers in (no edge block, no robots.txt block) | 98% | yes |
| Structured data with address, phone and hours | 20% | no |
| Have an llms.txt | 35% | yes |

Nearest places in the index: Something Good (C, 577 m, https://directindex.org/r/somethinggood.london); E-Street Barbers (D, 810 m, https://directindex.org/r/estreetbarbersldn.co.uk); Hula (D, 965 m, https://directindex.org/r/hulabeautyhackney.com); Studio Iris (C, 996 m, https://directindex.org/r/studioiris.uk); The Cream of Beauty (C, 1287 m, https://directindex.org/r/thecreamofbeauty.com); Bambrows (C, 1467 m, https://directindex.org/r/bambrows.com); Luxe Nails 537 (C, 1734 m, https://directindex.org/r/luxenails537bow.co.uk); The Well Garden (B, 1759 m, https://directindex.org/r/thewellgarden.co.uk); Nudo Studio (C, 1774 m, https://directindex.org/r/thenudostudio.com); Maganda Hair Studio (B, 1780 m, https://directindex.org/r/maganda.co.uk).

## What assistants answer
Not asked yet. Assistants are asked about the top-ranked businesses in each city index, and about every claimed business the moment it is claimed; claim this page to be included.

Against its peers: Sites built with Wix 58% (35% A or B, 3255 sites); Sites using Fresha 53% (3% A or B, 147 sites); This site 72.3%.

See what an AI agent reads on this site: https://directindex.org/r/eastendwellst.co.uk/agent-view

## Businesses like Eastend in London hairdressers and beauty salons

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Same kind in London hairdressers and beauty salons | 800 | 43% | 18% | 72.3% |
| Built with Wix in London hairdressers and beauty salons | 24 | 59% | 42% | 72.3% |
| Using Fresha in London hairdressers and beauty salons | 36 | 53% | 8% | 72.3% |
| Built with Wix and using Fresha in London hairdressers and beauty salons | 3 | 69% | 67% | 72.3% |

The best of Using Fresha in London hairdressers and beauty salons: Backworks (B 75.4%, https://directindex.org/r/backworks.london); Divas & Dudes Hair Boutique (B 72.3%, https://directindex.org/r/divas-n-dudes.com); Cut and Run Hair (C 66.2%, https://directindex.org/r/cutandrunhair.com); The Nailounge (C 66.2%, https://directindex.org/r/thenailounge.co.uk); Tony's Mens Hairstylists (C 66.2%, https://directindex.org/r/tonysbarbers.co.uk).

With the two fixes above (Appointments only through fresha; Structured data is incomplete) the score would be about 95.4%: first of 800 in London hairdressers and beauty salons.

## The direct record
What agents get for Eastend, as JSON: https://directindex.org/api/direct/eastendwellst.co.uk
- Book: none on record
- Order: none on record
- Menu: https://www.eastendwellst.co.uk/services (html_page; from the scan)
- Hours: none on record
- Phone: +44 20 7870 4665
- Stable links that count: https://directindex.org/go/eastendwellst.co.uk/menu

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): not measured
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): not measured
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): not measured
- Vendor terms for agents, Fresha: Through partners. Fresha's terms of use (August 2026) bar automated programs, bots and scraping; sanctioned assistant integrations exist (ChatGPT and Claude through Fresha's MCP server, Gemini, Alexa), and clients complete the booking on Fresha. Read 2026-10-15: https://terms.fresha.com/terms-use

Not measured at this scan; the next scan measures it.

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 25 | 25 |
| Readable | 19 | 25 |
| Actionable | 3 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/eastendwellst.co.uk
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: yes
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: yes

Keep watching this business (https://directindex.org/r/eastendwellst.co.uk/plan): the assistants asked again every month, with what changed; 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/eastendwellst.co.uk/deep. Ten questions the way people ask, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF: 5 EUR, one-off. Reading and scanning stay free; these few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=eastendwellst.co.uk&force=1