# Dr Selina Clinics: Agent-Direct Score F (27.7%)

Site: http://www.drselinaclinics.co.uk/
Report: https://directindex.org/r/drselinaclinics.co.uk
Scanned: 2026-10-21 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
Dr Selina Clinics is largely invisible to agents.
AI assistants can't open Dr Selina Clinics's website, so they go by what other sites say about it.

## Direct links
- Phone: +442086375595
- Address: 40 High Rd, E18 2QL, London
- Prices: 22 prices on the site, the middle one £400

## Nearby, also direct
Places near Dr Selina Clinics that take a booking or an order on their own website, with no marketplace in between.
- Hypoxi (40 m): https://directindex.org/r/hypoxiwls.co.uk
- Lash Trend Lash and Brow Specialist (60 m): https://directindex.org/r/lash-trend.com
- Bijou Salon (170 m): https://directindex.org/r/bijousalon.co.uk
- Liluk lash and brow (170 m): https://directindex.org/r/liluklashandbrow.co.uk
- Sknistry (360 m): https://directindex.org/r/sarahartistry.com

## What to fix first
- **The site turns away every visitor that isn't a browser, AI agents included.** (+25 points) A plain fetch was refused (cloudflare_challenge). Only a real browser got the page. Every AI crawler and agent gets turned away the same way, so Reachable scores 0 and the rest is measured on the page as the browser rendered it. Ask the host to let the AI user agents through. Guide: https://directindex.org/guides/blocking-ai-crawlers-without-knowing
- **Appointments through an unrecognised third party.** (+9 points) Check that the provider keeps your business as the seller of record. Guide: https://directindex.org/guides/book-direct-on-your-own-website
- **No price list of services found.** (+7 points) Agents answer 'what do they offer and what does it cost?' from marketplaces and directories instead. Add a page that lists services and prices as text, and link to it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai
- **Structured data is incomplete.** (+3 points) Missing: opening hours. Guide: https://directindex.org/guides/structured-data-restaurant

## What the site tells visitors (Measured, not scored)
- **22 prices on the landing page, the middle one £400.** In London, the middle price of comparable sites that show prices is £46.00.

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "Dr Selina Clinics",
  "url": "http://www.drselinaclinics.co.uk/",
  "telephone": "+442086375595",
  "address": "40 High Rd, E18 2QL, London",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 51.59373046,
    "longitude": 0.02251379
  }
}
</script>
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents.
- **Structured data found (LocalBusiness).** address, phone

## Where it stands
5130 of 6057 in London hairdressers and beauty salons. Top 85% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 95% | no |
| Publish the menu or price list as HTML | 11% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 98% | no |
| Structured data with address, phone and hours | 18% | no |
| Have an llms.txt | 59% | no |

Nearest places in the index: Hypoxi (C, 44 m, https://directindex.org/r/hypoxiwls.co.uk); Lash Trend Lash and Brow Specialist (B, 58 m, https://directindex.org/r/lash-trend.com); Body Bliss (F, 144 m, https://directindex.org/r/bodyblissuk.com); Dr Anita Dhunna Cosmetic Doctor - South Woodford - East London (D, 157 m, https://directindex.org/r/dranitadhunna.com); Permanent Beauty (F, 164 m, https://directindex.org/r/permanentbeauty.london); Bijou Salon (C, 167 m, https://directindex.org/r/bijousalon.co.uk); Liluk lash and brow (B, 170 m, https://directindex.org/r/liluklashandbrow.co.uk); Dr Alexa Jane - Medical Aesthetics (F, 177 m, https://directindex.org/r/doctoralexajane.com); Sknistry (C, 355 m, https://directindex.org/r/sarahartistry.com); Extensionique Ltd (C, 359 m, https://directindex.org/r/extensionique.com).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

The assistants were asked 12 everyday questions about London hairdressers and beauty salons and named 85 places. Dr Selina Clinics wasn't one of them. See who was named: https://directindex.org/city/london-salons/recommended


Compared with its peers: Sites built with WordPress 55% (25% A or B, 236087 sites); This site 27.7%.

See what an AI agent reads on this site: https://directindex.org/r/drselinaclinics.co.uk/agent-view

## Businesses like Dr Selina Clinics in London hairdressers and beauty salons

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in London hairdressers and beauty salons | 6057 | 49% | 19% | 27.7% |
| Sites built with WordPress in London hairdressers and beauty salons | 2154 | 57% | 22% | 27.7% |

The best of the sites built with WordPress in London hairdressers and beauty salons: Tranquilstate Professional Male Grooming (A 95.4%, https://directindex.org/r/tranquilstate.co.uk); DJN Physios Tottenham Court Road (A 93.8%, https://directindex.org/r/djnphysioslondon.co.uk); Headmasters (A 88.8%, https://directindex.org/r/headmasters.com); LN Micropigmentation Clinic (A 87.7%, https://directindex.org/r/liananunes.com); Omniya Clinic (A 87.5%, https://directindex.org/r/omniya.co.uk).

With the three fixes above (The site turns away every visitor that isn't a browser, AI agents included; Appointments through an unrecognised third party; No price list of services found), the score would be about 90.8%. That would be 9th of 6,057 in London hairdressers and beauty salons, up from 5130th.

## The direct record
What agents get for Dr Selina Clinics, as JSON: https://directindex.org/api/direct/drselinaclinics.co.uk
- Book: none on record
- Order: none on record
- Menu: none on record
- Hours: none on record
- Phone: +442086375595

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no

Only a real browser got this page (a plain fetch got cloudflare_challenge); Readable and Actionable were measured on the rendered page.

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 0 | 25 |
| Readable | 12 | 25 |
| Actionable | 6 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Not measured for this scan.
- JSON-LD for the business: yes

Keep watching this business (https://directindex.org/r/drselinaclinics.co.uk/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/drselinaclinics.co.uk/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=drselinaclinics.co.uk&force=1