# Dough Pizza: Agent-Direct Score D (53.8%) Site: https://www.dough-pizza.co.uk/ Report: https://directindex.org/r/dough-pizza.co.uk Scanned: 2026-10-14 (Provisional: the action test and the assistant citation check still to come; the hatched part of the bar is not measured yet.) Dough Pizza is hard for agents to use. ## Direct links - Order directly: https://dough-101680.square.site/ (through square acting for the business) - Phone: +44 131 225 1588 ## What to fix first - **No structured data for the business.** (+15 points) Add schema.org JSON-LD for the business (Restaurant, LocalBusiness or the closest type, with name, address, telephone and openingHoursSpecification, plus servesCuisine and acceptsReservations). It is the one block every assistant reads first; the fix kit below has it filled in. Guide: https://directindex.org/guides/structured-data-restaurant - **No menu or price list found.** (+7 points) Agents answer 'what do they offer' from marketplaces instead. Add a menu or price list page and link it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai - **No llms.txt.** (no points, still worth doing) Optional today, cheap to add: a short text file describing the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business ## Fix kit: What to paste Structured data (JSON-LD). One block in the page's head, or in the builder's custom-code slot. Replace anything that is wrong. ```html ``` llms.txt. Save as /llms.txt at the root of the site. ``` # Dough Pizza > fast food restaurant (pizza) in Rose Street 172 EH2 4BA Edinburgh, Edinburgh. Phone +44 131 225 1588. ## Book or order directly - Order: https://dough-101680.square.site/ (through square acting for the business) ## About - Website: https://www.dough-pizza.co.uk/ - This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models. ``` ## Already right - **robots.txt lets AI crawlers in.** No rule blocks the key AI user agents. - **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all received a normal response. - **Ordering through square on your own domain.** No marketplace commission, and the guest stays yours. ## Where it stands 295 of 459 in Edinburgh. Top 64% of the sites scanned in this index. | What the top tenth of the index does | Top 10% | This site | |---|---|---| | Take bookings or orders on their own domain | 100% | yes | | Publish the menu or price list as HTML | 74% | no | | Let AI crawlers in (no edge block, no robots.txt block) | 94% | yes | | Structured data with address, phone and hours | 68% | no | | Have an llms.txt | 23% | no | Nearest places with a similar menu: Paesano Pizza (C, 245 m, https://directindex.org/r/cassart.co.uk); Novapizza (B, 578 m, https://directindex.org/r/novapizza.co.uk); Pizza Pilgrims (B, 600 m, https://directindex.org/r/pizzapilgrims.co.uk); Mamma's (A, 630 m, https://directindex.org/r/mammas.co.uk); PizzaExpress (A, 773 m, https://directindex.org/r/pizzaexpress.com); Franco Manca (A, 801 m, https://directindex.org/r/francomanca.co.uk); Domino's (B, 922 m, https://directindex.org/r/dominos.co.uk); Salerno (A, 1022 m, https://directindex.org/r/salernopizza.co.uk); Civerinos Slice (B, 1029 m, https://directindex.org/r/civerinos.com); Pizzeria 1926 (B, 1255 m, https://directindex.org/r/pizzeria1926.co.uk). ## What assistants answer Not asked yet. Assistants are asked about the top-ranked businesses in each city index, and about every claimed business the moment it is claimed; claim this page to be included. Against its peers: Sites built with WordPress 58% (29% A or B, 36926 sites); Sites using Square 69% (47% A or B, 793 sites); This site 53.8%. See what an AI agent reads on this site: https://directindex.org/r/dough-pizza.co.uk/agent-view Read by AI agents 2 times this month. ## Named by Gemini for "Best pizza delivered to where I'm staying, right now" in Edinburgh, October 2026 - "Best pizza delivered to where I'm staying, right now." (2026-10-15): Gemini with a link to this site. https://directindex.org/city/edinburgh/recommended/pizza-delivery Named by 1 of 2 assistants asked. Badge: https://directindex.org/badge/named/dough-pizza.co.uk.svg ## Businesses like Dough Pizza in Edinburgh | Group | Sites | Avg score | A or B | This site | |---|---|---|---|---| | Same kind in Edinburgh | 459 | 57% | 46% | 53.8% | | Built with WordPress in Edinburgh | 153 | 72% | 64% | 53.8% | | Using Square in Edinburgh | 3 | 55% | 0% | 53.8% | | Built with WordPress and using Square in Edinburgh | 3 | 55% | 0% | 53.8% | The best of Built with WordPress in Edinburgh: Minami (A 100%, https://directindex.org/r/minami-sushi.co.uk); Chaskaa (A 96.3%, https://directindex.org/r/chaskaaindian.co.uk); McLarens (A 96.3%, https://directindex.org/r/mclarensonthecorner.co.uk); The Radhuni (A 96.3%, https://directindex.org/r/theradhuni.co.uk); The Chop House (A 92.5%, https://directindex.org/r/chophousesteak.co.uk). With the two fixes above (No structured data for the business; No menu or price list found) the score would be about 87.7%: 38th of 459 in Edinburgh, up from 295th. ## The direct record What agents get for Dough Pizza, as JSON: https://directindex.org/api/direct/dough-pizza.co.uk - Book: none on record - Order: https://dough-101680.square.site/ (vendor on own site: Square; found by the scan of 2026-10-14, not yet tested) - Menu: none on record - Hours: none on record - Phone: +44 131 225 1588 - Stable links that count: https://directindex.org/go/dough-pizza.co.uk/order ## Can an agent transact? Measured, not scored (the score stays at spec v1.0). - UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): not measured - ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): not measured - MCP server card (/.well-known/mcp/server-card.json): no - Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): not measured - Vendor terms for agents, Square: Yes. Square takes orders placed in ChatGPT and Claude for US food sellers since 1 July 2026 with no seller setup; its Buyer Account Terms still bar robots and scrapers from accessing Block systems. Read 2026-10-15: https://squareup.com/us/en/press/claude-chatgpt-integrations Not measured at this scan; the next scan measures it. ## Score breakdown | Component | Points | Available | |---|---|---| | Reachable | 25 | 25 | | Readable | 0 | 25 | | Actionable | 10 | 15 (the action test: pending) | | Cited | 0 | 0 (the assistant citation check: pending) | ## Agent readiness (Cloudflare) Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/dough-pizza.co.uk - Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md) - sitemap.xml: yes - AI bot rules in robots.txt: yes - Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md) - Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md) - llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md) - API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md) - MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md) - A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md) - Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md) - OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md) - OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md) - auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md) - Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md) - ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md) - DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md) - WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md) - JSON-LD for the business: no Deep report: https://directindex.org/r/dough-pizza.co.uk/deep. Ten questions the way people ask, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF: 19 EUR, one-off. Methodology: https://directindex.org/methodology ยท Rescan now: https://directindex.org/scan?url=dough-pizza.co.uk&force=1