# Dorich House Museum: Agent-Direct Score D (43.1%)

Site: https://www.dorichhousemuseum.org.uk/
Report: https://directindex.org/r/dorichhousemuseum.org.uk
Scanned: 2026-10-15 (Provisional: the action test and the assistant citation check still to come; the hatched part of the bar is not measured yet.)
Dorich House Museum is hard for agents to use.
An AI assistant can open the website of Dorich House Museum. It finds no menu or price list, so it answers from other sites. To book or order, it is sent to Eventbrite, a marketplace.

## What to fix first
- **No structured data for the business.** (+15 points) Add schema.org JSON-LD for the business (TouristAttraction, Museum, TravelAgency or the closest type, with name, address, telephone and openingHoursSpecification). It is the one block every assistant reads first; the fix kit below has it filled in. Guide: https://directindex.org/guides/structured-data-restaurant
- **Tickets only through eventbrite.** (+12 points) Every agent transaction goes through the marketplace and its commission. Add a direct path on your own site, even a simple form. Guide: https://directindex.org/guides/book-direct-on-your-own-website
- **No tickets and prices found.** (+7 points) Agents answer 'what does it cost and when' from marketplaces instead. Add a page with tickets, times and prices as text and link it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai
- **No llms.txt.** (no points, still worth doing) Optional today, cheap to add: a short text file describing the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business

## Fix kit: What to paste

Structured data (JSON-LD). One block in the page's head, or in the builder's custom-code slot. Replace anything that is wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Museum",
  "name": "Dorich House Museum",
  "url": "https://www.dorichhousemuseum.org.uk/",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Kingston Vale 67",
    "postalCode": "SW15 3RN",
    "addressLocality": "London"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 51.4333464,
    "longitude": -0.2630286
  },
  "openingHours": "Th-Sa 11:00-17:00",
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Thursday",
        "Friday",
        "Saturday"
      ],
      "opens": "11:00",
      "closes": "17:00"
    }
  ]
}
</script>
```

llms.txt. Save as /llms.txt at the root of the site.

```
# Dorich House Museum

> museum in Kingston Vale 67 SW15 3RN London, London tours, attractions and museums.

## Opening hours

Th-Sa 11:00-17:00

## About

- Website: https://www.dorichhousemuseum.org.uk/
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the key AI user agents.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all received a normal response.

## Since the scan of 2026-10-14 (F then)
- Fixed: No booking or ordering path at all
- New: Booking only through a marketplace

## Where it stands
190 of 343 in London tours, attractions and museums. Top 55% of the sites scanned in this index.

| What the top tenth of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 100% | no |
| Publish the menu or price list as HTML | 14% | no |
| Let AI crawlers in (no edge block, no robots.txt block) | 94% | yes |
| Structured data with address, phone and hours | 0% | no |
| Have an llms.txt | 17% | no |

Nearest places in the index: Wimbledon Windmill Museum (D, 2230 m, https://directindex.org/r/wimbledonwindmill.org.uk); Sovereign Travel (D, 3297 m, https://directindex.org/r/sovereigntravel.co.uk); Kingston Museum (F, 3695 m, https://directindex.org/r/kingstonheritage.org.uk); Flight Centre (C, 3979 m, https://directindex.org/r/flightcentre.co.uk); Thames Travel (F, 4128 m, https://directindex.org/r/thamestravel.net); Museum of Richmond (C, 4140 m, https://directindex.org/r/museumofrichmond.com).

## What assistants answer
Not asked yet. Assistants are asked about the top-ranked businesses in each city index, and about every claimed business the moment it is claimed; claim this page to be included.

Score over 2 scans since 2026-10-14: 2026-10-14 39%, 2026-10-15 43%.

Against its peers: Sites built with WordPress 58% (29% A or B, 36926 sites); Sites using Eventbrite 54% (20% A or B, 45 sites); This site 43.1%.

See what an AI agent reads on this site: https://directindex.org/r/dorichhousemuseum.org.uk/agent-view

## Businesses like Dorich House Museum in London tours, attractions and museums

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in London tours, attractions and museums | 343 | 45% | 10% | 43.1% |
| Sites built with WordPress in London tours, attractions and museums | 117 | 52% | 11% | 43.1% |
| Sites using Eventbrite in London tours, attractions and museums | 6 | 41% | 0% | 43.1% |
| Sites built with WordPress and using Eventbrite in London tours, attractions and museums | 1 | 43% | 0% | 43.1% |

The best of the sites using Eventbrite in London tours, attractions and museums: Kirkaldy Testing Museum (C 58.5%, https://directindex.org/r/testingworks.org.uk); Islington Museum (D 43.1%, https://directindex.org/r/islington.gov.uk); The Brown Collection (D 43.1%, https://directindex.org/r/the-brown-collection.co.uk); Queen Elizabeth's Hunting Lodge (F 30.9%, https://directindex.org/r/cityoflondon.gov.uk); Royal College of Physicians Museum (F 27.7%, https://directindex.org/r/rcp.ac.uk).

With the three fixes above (No structured data for the business; Tickets only through eventbrite; No tickets and prices found) the score would be about 95.4%: first of 343 in London tours, attractions and museums.

## The direct record
What agents get for Dorich House Museum, as JSON: https://directindex.org/api/direct/dorichhousemuseum.org.uk
- Book: none on record
- Order: none on record
- Menu: none on record
- Hours: Th-Sa 11:00-17:00 (closed now) (from OpenStreetMap)
- Phone: none on record

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no
- Vendor terms for agents, Eventbrite: Not stated. Eventbrite's terms of service (20 August 2025), section 13.1, bar scraping, crawling or automated means to extract data from the sites; they do not address an agent buying a ticket for a person; the separate API terms cover developer apps. Read 2026-10-15: https://www.eventbrite.com/help/en-us/articles/251210/eventbrite-terms-of-service/

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 25 | 25 |
| Readable | 0 | 25 |
| Actionable | 3 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/dorichhousemuseum.org.uk
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md)
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: no

Keep watching this business (https://directindex.org/r/dorichhousemuseum.org.uk/plan): the assistants asked again every month, with what changed; 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/dorichhousemuseum.org.uk/deep. Ten questions the way people ask, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF: 5 EUR, one-off. Reading and scanning stay free; these few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=dorichhousemuseum.org.uk&force=1
