# Museo dell'Arte del Ricamo don Nicola Mazza: Agent-Direct Score F (32.8%)

Site: https://www.donmazza.org/content/museo-della-seta
Report: https://directindex.org/r/donmazza.org
Scanned: 2026-10-22 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
Museo dell'Arte del Ricamo don Nicola Mazza is largely invisible to agents.
Some AI assistants are turned away by Museo dell'Arte del Ricamo don Nicola Mazza's website. It can't find a menu or price list, so it answers from other sites. It finds a phone number, but no link to book or order online.

## Direct links
- Phone: +390458032619
- Address: Via Nicola Mazza, 14, 37129, Verona

## Nearby, also direct
Places near Museo dell'Arte del Ricamo don Nicola Mazza that take a booking or an order on their own website, with no marketplace in between.
- Giardino Giusti (590 m): https://directindex.org/r/giardinogiusti.com

## What to fix first
- **No structured data for the business.** (+14 points) Add schema.org JSON-LD for the business (TouristAttraction, Museum, TravelAgency or the closest type, with name, address, telephone and openingHoursSpecification). Every assistant reads this block first, and the fix kit below has it filled in. Guide: https://directindex.org/guides/structured-data-restaurant
- **No ticket link on the website.** (+13 points) There's only a phone number or WhatsApp, and agents can't use those yet. If you take bookings or orders through a platform, link to it from the site so agents can find it. Add a ticket or booking page. Guide: https://directindex.org/guides/book-direct-on-your-own-website
- **No tickets and prices found.** (+7 points) Agents answer 'what does it cost and when?' from marketplaces instead. Add a page with tickets, times and prices as text, and link to it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai
- **The server turns AI crawlers away at the door.** (+6.7 points) Requests as GPTBot (http_403), ClaudeBot (http_403) were refused, but a normal browser got the page. That's usually a bot list at the host or in a firewall that the owner never chose. Ask the host to allow these user agents. Guide: https://directindex.org/guides/blocking-ai-crawlers-without-knowing
- **No llms.txt.** (no points, but worth doing) Optional for now and cheap to add. It's a short text file that describes the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business
- **The phone number on the site doesn't match the open map data.** The site shows +39 045 834 8536, but OpenStreetMap or Overture Maps lists +390458032619. An assistant that sees two numbers can't tell which one to trust. Fix whichever is wrong, on the site or in the map data at openstreetmap.org.

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "Museo dell'Arte del Ricamo don Nicola Mazza",
  "url": "https://www.donmazza.org/content/museo-della-seta",
  "telephone": "+390458032619",
  "address": "Via Nicola Mazza, 14, 37129, Verona",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 45.438517,
    "longitude": 11.005654
  }
}
</script>
```

llms.txt. Save as /llms.txt at the root of the site.

```
# Museo dell'Arte del Ricamo don Nicola Mazza

> local business in Via Nicola Mazza, 14, 37129, Verona, Verona tours, attractions and museums. Phone +390458032619.

## About

- Website: https://www.donmazza.org/content/museo-della-seta
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents.

## Where it stands
120 of 134 in Verona tours, attractions and museums. Top 90% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 86% | no |
| Publish the menu or price list as HTML | 43% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 93% | no |
| Structured data with address, phone and hours | 21% | no |
| Have an llms.txt | 50% | no |

Nearest places in the index: Bismillah Travel S.r.l (D, 228 m, https://directindex.org/r/bookingbt.it); Bts Vacanze Studio (F, 280 m, https://directindex.org/r/btsviaggi.com); Guide Center Verona (C, 307 m, https://directindex.org/r/veronaguide.it); Wings For World (D, 363 m, https://directindex.org/r/wingstravel.it); Shakespeare Interactive Museum (C, 496 m, https://directindex.org/r/casashakespeare.it); Hpt Viaggi (F, 503 m, https://directindex.org/r/hpt.it); Enciclopedia del Viaggio (F, 533 m, https://directindex.org/r/enciclopediadelviaggio.it); Romeo and Juliet Guide Wine Tours (D, 537 m, https://directindex.org/r/romeoandjulietguide.com); Brec Viaggi (D, 570 m, https://directindex.org/r/brecviaggi.it); Giardino Giusti (C, 592 m, https://directindex.org/r/giardinogiusti.com).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.


See what an AI agent reads on this site: https://directindex.org/r/donmazza.org/agent-view

## Businesses like Museo dell'Arte del Ricamo don Nicola Mazza in Verona tours, attractions and museums

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Verona tours, attractions and museums | 134 | 47% | 8% | 32.8% |

The best of the businesses of the same kind in Verona tours, attractions and museums: Ponte pietra (A 96.3%, https://directindex.org/r/ristorantepontepietra.it); Autovia Verona Stazione (A 87.5%, https://directindex.org/r/autovia.it); Pagus Wine Tours® (B 80%, https://directindex.org/r/paguswinetours.com); Travelfoodverona (B 78.8%, https://directindex.org/r/travelfoodverona.com); Veronality (B 75.8%, https://directindex.org/r/waystours.com).

With the three fixes above (No structured data for the business; No ticket link on the website; No tickets and prices found), the score would be about 85.1%. That would be 3rd of 134 in Verona tours, attractions and museums, up from 120th.

## The direct record
What agents get for Museo dell'Arte del Ricamo don Nicola Mazza, as JSON: https://directindex.org/api/direct/donmazza.org
- Book: none on record
- Order: none on record
- Menu: none on record
- Hours: none on record
- Phone: +390458032619

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 18.3 | 25 |
| Readable | 1 | 25 |
| Actionable | 2 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/donmazza.org
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/ai-rules/SKILL.md)
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md)
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: yes
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: no

Keep watching this business (https://directindex.org/r/donmazza.org/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/donmazza.org/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=donmazza.org&force=1
