# Doma Luxury Spa & Massage - Piazza Navona: Agent-Direct Score D (53.8%)

Site: http://www.domaluxuryspa.com/
Report: https://directindex.org/r/domaluxuryspa.com
Scanned: 2026-10-21 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
Doma Luxury Spa & Massage - Piazza Navona is hard for agents to use.
An AI assistant can open Doma Luxury Spa & Massage - Piazza Navona's website. It can't find a menu or price list, so it answers from other sites. It finds a phone number, but no link to book or order online.

## Direct links
- Phone: +393517679843
- Address: Via di Parione, 24, 00186, Roma
- WhatsApp: a link on the site

## Nearby, also direct
Places near Doma Luxury Spa & Massage - Piazza Navona that take a booking or an order on their own website, with no marketplace in between.
- Max & Jo Barber Shop (200 m): https://directindex.org/r/maxjobarbershop.it

## What to fix first
- **No online booking link on the website.** (+13 points) There's only a phone number or WhatsApp, and agents can't use those yet. If you take bookings or orders through a platform, link to it from the site so agents can find it. Add an online appointment page. Guide: https://directindex.org/guides/book-direct-on-your-own-website
- **Structured data is incomplete.** (+7 points) Missing: address, telephone, opening hours. Guide: https://directindex.org/guides/structured-data-restaurant
- **No price list of services found.** (+7 points) Agents answer 'what do they offer and what does it cost?' from marketplaces and directories instead. Add a page that lists services and prices as text, and link to it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai
- **No llms.txt.** (no points, but worth doing) Optional for now and cheap to add. It's a short text file that describes the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business

## What the site tells visitors (Measured, not scored)
- **No English version declared.** Visitors from abroad, and assistants answering in English, read the page as it is. In Rome, 9.0% of comparable sites declare one.

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Doma Luxury Spa & Massage - Piazza Navona",
  "url": "http://www.domaluxuryspa.com/",
  "telephone": "+393517679843",
  "address": "Via di Parione, 24, 00186, Roma",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 41.89839,
    "longitude": 12.47072
  }
}
</script>
```

llms.txt. Save as /llms.txt at the root of the site.

```
# Doma Luxury Spa & Massage - Piazza Navona

> organization in Via di Parione, 24, 00186, Roma, Rome hairdressers and beauty salons. Phone +393517679843.

## About

- Website: http://www.domaluxuryspa.com/
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all got a normal response.
- **Structured data found (Organization).** no address, phone or hours in it

## Where it stands
513 of 1452 in Rome hairdressers and beauty salons. Top 35% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 82% | no |
| Publish the menu or price list as HTML | 25% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 95% | yes |
| Structured data with address, phone and hours | 5% | no |
| Have an llms.txt | 30% | no |

Nearest places in the index: Rung Arun Thai Massage Center (F, 86 m, https://directindex.org/r/suneethai.com); CORALLO beauty & spa - centro benessere nel centro di Roma (D, 105 m, https://directindex.org/r/corallobeautyspa.it); Romaeterna Spa & Wellness (F, 111 m, https://directindex.org/r/romaeternaspa.it); Salone Sant'Agnese (D, 154 m, https://directindex.org/r/salonesantagnese.it); Scaramuzzo Hair Natural Beauty (D, 179 m, https://directindex.org/r/scaramuzzo.green); Max & Jo Barber Shop (C, 204 m, https://directindex.org/r/maxjobarbershop.it); Wonderfool (D, 248 m, https://directindex.org/r/wonderfool.it); ArteProfumi (C, 248 m, https://directindex.org/r/arteprofumi.it); Head Space di Giuseppe Paliotta (D, 252 m, https://directindex.org/r/headspace.it); BHSalon (D, 334 m, https://directindex.org/r/joinusalonroma.com).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

Recommended when people ask: "A 60-minute massage this evening, book it for me." (Gemini)


Compared with its peers: Sites built with WordPress 55% (25% A or B, 236087 sites); This site 53.8%.

See what an AI agent reads on this site: https://directindex.org/r/domaluxuryspa.com/agent-view

## Named by Gemini for "A 60-minute massage this evening, book it for me" in Rome hairdressers and beauty salons, October 2026
- "A 60-minute massage this evening, book it for me." (2026-10-22): Gemini with a link to this site. https://directindex.org/city/rome-salons/recommended/massage
Named by 1 of 2 assistants asked. Badge: https://directindex.org/badge/named/domaluxuryspa.com.svg

## Businesses like Doma Luxury Spa & Massage - Piazza Navona in Rome hairdressers and beauty salons

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Rome hairdressers and beauty salons | 1452 | 44% | 10% | 53.8% |
| Sites built with WordPress in Rome hairdressers and beauty salons | 738 | 51% | 12% | 53.8% |

The best of the sites built with WordPress in Rome hairdressers and beauty salons: Dalla Testa Ai Piedi (A 95.4%, https://directindex.org/r/dallatestaaipiedi.it); Hello Beauty (A 86.2%, https://directindex.org/r/hellobeautyroma.it); Iuno Estetica e Benessere (A 86.2%, https://directindex.org/r/iunobenessere.it); Juma Nails (A 86.2%, https://directindex.org/r/jumanails.it); Antonio D'antonio Massaggiatore Olistico (B 84.6%, https://directindex.org/r/antoniodantonio.net).

With the three fixes above (No online booking link on the website; Structured data is incomplete; No price list of services found), the score would be about 95.4%, which would be first of 1,452 in Rome hairdressers and beauty salons.

## The direct record
What agents get for Doma Luxury Spa & Massage - Piazza Navona, as JSON: https://directindex.org/api/direct/domaluxuryspa.com
- Book: none on record
- Order: none on record
- Menu: none on record
- Hours: none on record
- Phone: +393517679843

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 25 | 25 |
| Readable | 8 | 25 |
| Actionable | 2 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/domaluxuryspa.com
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md)
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: yes

Keep watching this business (https://directindex.org/r/domaluxuryspa.com/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/domaluxuryspa.com/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=domaluxuryspa.com&force=1
