# dm: Agent-Direct Score F (33.8%)

Site: https://www.dm.at
Report: https://directindex.org/r/dm.at
Scanned: 2026-10-15 (Provisional: the action test and the assistant citation check still to come; the hatched part of the bar is not measured yet.)
dm is largely invisible to agents.

## Direct links
- Book directly: https://meintermin.dm.at/?wt_mc=app.dm.in-app.dl26-web-teaser&utm_source=web&utm_medium=org&utm_campaign=AT_web_org_teaser_dl26_ao_tr (on the business's own site)
- Order directly: https://www.dm.at/services/onlineshop/lieferung-und-versand/expressabholung-839150?origin=uvp (on the business's own site)
- Menu: https://pr.dm.at/news-dm-spendet-56-millionen-stueck-tampons-und-binden-an-schulen-und-universitaeten?id=224016&menueid=5306&l=deutsch
- Phone: +43 1 214470515

## What to fix first
- **The site turns every visitor without a browser away, AI agents included.** (+25 points) A plain fetch was refused (http_403); only a real browser got the page. Every AI crawler and agent is turned away the same way, so Reachable scores 0 and the rest is measured on the rendered page. Ask the host to let the AI user agents through. Guide: https://directindex.org/guides/blocking-ai-crawlers-without-knowing
- **No structured data for the business.** (+15 points) Add schema.org JSON-LD for the business (HairSalon, BeautySalon or the closest type, with name, address, telephone and openingHoursSpecification). It is the one block every assistant reads first; the fix kit below has it filled in. Guide: https://directindex.org/guides/structured-data-restaurant

## Fix kit: What to paste

Structured data (JSON-LD). One block in the page's head, or in the builder's custom-code slot. Replace anything that is wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "HairSalon",
  "name": "dm",
  "url": "https://www.dm.at",
  "telephone": "+43 1 214470515",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Taborstraße 25",
    "postalCode": "1020",
    "addressLocality": "Wien",
    "addressCountry": "AT"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 48.2173632,
    "longitude": 16.3805841
  },
  "openingHours": "Mo-Fr 08:00-19:00; Sa 08:00-17:00",
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Monday",
        "Tuesday",
        "Wednesday",
        "Thursday",
        "Friday"
      ],
      "opens": "08:00",
      "closes": "19:00"
    },
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Saturday"
      ],
      "opens": "08:00",
      "closes": "17:00"
    }
  ],
  "potentialAction": [
    {
      "@type": "ReserveAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://meintermin.dm.at/?wt_mc=app.dm.in-app.dl26-web-teaser&amp;utm_source=web&amp;utm_medium=org&amp;utm_campaign=AT_web_org_teaser_dl26_ao_tr",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      },
      "result": {
        "@type": "Reservation",
        "name": "Reservation"
      }
    },
    {
      "@type": "OrderAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://www.dm.at/services/onlineshop/lieferung-und-versand/expressabholung-839150?origin=uvp",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      }
    }
  ]
}
</script>
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the key AI user agents.
- **Price list of services is an HTML page.** Agents can read items and prices directly.
- **Appointments on your own site.** Agents can book an appointment without a marketplace in the loop.
- **Ordering on your own site.** Agents can order without a marketplace in the loop.

## Since the scan of 2026-10-14 (F then)
- Fixed: Almost no text without JavaScript; No menu or price list; No booking or ordering path at all; No llms.txt
- New: The site turned every visitor without a browser away

## Where it stands
Not ranked yet in Vienna hairdressers and beauty salons.

| What the top tenth of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 86% | yes |
| Publish the menu or price list as HTML | 24% | yes |
| Let AI crawlers in (no edge block, no robots.txt block) | 93% | no |
| Structured data with address, phone and hours | 24% | no |
| Have an llms.txt | 28% | no |

Nearest places in the index: MJOY (C, 165 m, https://directindex.org/r/mjoyhaarstube.at); Salon am Markt (C, 199 m, https://directindex.org/r/salonammarkt.at); Thai Balance Massage (B, 416 m, https://directindex.org/r/thaibalancemassage.at); güven (F, 469 m, https://directindex.org/r/xn--gven-0ra.at); hdesign Maria Erl (D, 536 m, https://directindex.org/r/maria-erl.at); Your Lifestyle (F, 660 m, https://directindex.org/r/yourlifestyle.at); The Beauty Room (F, 675 m, https://directindex.org/r/thebeautyroom.wien); Güler Friseur (D, 702 m, https://directindex.org/r/guelerfriseur.at); Ichbin (C, 704 m, https://directindex.org/r/ichbin.co.at); maispa (D, 725 m, https://directindex.org/r/maispa.at).

## What assistants answer
Not asked yet. Assistants are asked about the top-ranked businesses in each city index, and about every claimed business the moment it is claimed; claim this page to be included.

Score over 2 scans since 2026-10-14: 2026-10-14 35%, 2026-10-15 34%.

See what an AI agent reads on this site: https://directindex.org/r/dm.at/agent-view

## Businesses like dm in Vienna hairdressers and beauty salons

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Same kind in Vienna hairdressers and beauty salons | 286 | 44% | 8% | 33.8% |

The best of Same kind in Vienna hairdressers and beauty salons: Thaimassage Orchidee (A 86.2%, https://directindex.org/r/thaimassagewien.com); Schwerelos (A 85.1%, https://directindex.org/r/schwerelos.wien); Hair Factory (B 84.6%, https://directindex.org/r/hair-factory.at); Hauptsache Franz (B 84.6%, https://directindex.org/r/hauptsachefranz.at); Laser- und Kosmetikstudio Sünnhof (B 84.6%, https://directindex.org/r/laserundkosmetik.at).

With the two fixes above (The site turns every visitor without a browser away, AI agents included; No structured data for the business) the score would be about 95.4%: first of 286 in Vienna hairdressers and beauty salons.

## The direct record
What agents get for dm, as JSON: https://directindex.org/api/direct/dm.at
- Book: https://meintermin.dm.at/?wt_mc=app.dm.in-app.dl26-web-teaser&amp;utm_source=web&amp;utm_medium=org&amp;utm_campaign=AT_web_org_teaser_dl26_ao_tr (own site; found by the scan of 2026-10-15, not yet tested)
- Order: https://www.dm.at/services/onlineshop/lieferung-und-versand/expressabholung-839150?origin=uvp (own site; found by the scan of 2026-10-15, not yet tested)
- Menu: https://pr.dm.at/news-dm-spendet-56-millionen-stueck-tampons-und-binden-an-schulen-und-universitaeten?id=224016&amp;menueid=5306&amp;l=deutsch (html_page; from the scan)
- Hours: Mo-Fr 08:00-19:00; Sa 08:00-17:00 (closed now) (from OpenStreetMap)
- Phone: +43 1 214470515
- Stable links that count: https://directindex.org/go/dm.at/book, https://directindex.org/go/dm.at/order, https://directindex.org/go/dm.at/menu

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no

Only a real browser got this page (a plain fetch got http_403); Readable and Actionable were measured on the rendered page.

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 0 | 25 |
| Readable | 7 | 25 |
| Actionable | 15 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Not measured for this scan.
- JSON-LD for the business: no

Keep watching this business (https://directindex.org/r/dm.at/plan): the assistants asked again every month, with what changed; 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/dm.at/deep. Ten questions the way people ask, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF: 5 EUR, one-off. Reading and scanning stay free; these few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=dm.at&force=1