# Discovery Gateway Children's Museum: Agent-Direct Score D (49.2%)

Site: https://www.discoverygateway.org/
Report: https://directindex.org/r/discoverygateway.org
Scanned: 2026-10-24 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
Discovery Gateway Children's Museum is hard for agents to use.
An AI assistant can open Discovery Gateway Children's Museum's website. It can't find a menu or price list, so it answers from other sites. It finds a way to book or order directly, through 53888.blackbaudhosting.com.

## Direct links
- Phone: +1 801-456-5437
- Address: West 100 South 444 84116 Salt Lake City
- Hours, from OpenStreetMap: Mon 10:00–18:00; Tue closed; Wed–Sun 10:00–18:00

## Nearby, also direct
Places near Discovery Gateway Children's Museum that take a booking or an order on their own website, with no marketplace in between.
- Utah Museum of Contemporary Art (800 m): https://directindex.org/r/utahmoca.org

## What to fix first
- **No structured data for the business.** (+14 points) Add schema.org JSON-LD for the business (TouristAttraction, Museum, TravelAgency or the closest type, with name, address, telephone and openingHoursSpecification). Every assistant reads this block first, and the fix kit below has it filled in. Guide: https://directindex.org/guides/structured-data-restaurant
- **Tickets through an unrecognised third party.** (+9 points) Check that the provider keeps your business as the seller of record. Guide: https://directindex.org/guides/book-direct-on-your-own-website
- **No tickets and prices found.** (+7 points) Agents answer 'what does it cost and when?' from marketplaces instead. Add a page with tickets, times and prices as text, and link to it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai
- **No llms.txt.** (no points, but worth doing) Optional for now and cheap to add. It's a short text file that describes the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Museum",
  "name": "Discovery Gateway Children's Museum",
  "url": "https://www.discoverygateway.org/",
  "telephone": "+1 801-456-5437",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "West 100 South 444",
    "postalCode": "84116",
    "addressLocality": "Salt Lake City"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 40.7673973,
    "longitude": -111.903884
  },
  "openingHours": "Mo,We-Su 10:00-18:00",
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Monday",
        "Wednesday",
        "Thursday",
        "Friday",
        "Saturday",
        "Sunday"
      ],
      "opens": "10:00",
      "closes": "18:00"
    }
  ]
}
</script>
```

llms.txt. Save as /llms.txt at the root of the site.

```
# Discovery Gateway Children's Museum

> museum in West 100 South 444 84116 Salt Lake City, Salt Lake City tours, attractions and museums. Phone +1 801-456-5437.

## Opening hours

Mo,We-Su 10:00-18:00

## About

- Website: https://www.discoverygateway.org/
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
```

## Already right
- **robots.txt lets AI crawlers in.** There's no robots.txt, which means everything is allowed.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all got a normal response.

## Where it stands
5 of 12 in Salt Lake City tours, attractions and museums. Top 42% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 30% | no |
| Publish the menu or price list as HTML | 0% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 70% | yes |
| Structured data with address, phone and hours | 0% | no |
| Have an llms.txt | 10% | no |

Nearest places in the index: Clark Planetarium (D, 99 m, https://directindex.org/r/saltlakecounty.gov); Dreamscapes (D, 257 m, https://directindex.org/r/utaharts.org); Utah Museum of Contemporary Art (C, 804 m, https://directindex.org/r/utahmoca.org); Family History Library (F, 850 m, https://directindex.org/r/familysearch.org); Pioneer Memorial Museum (C, 1488 m, https://directindex.org/r/isdup.org); Land Cruiser Heritage Museum (F, 1739 m, https://directindex.org/r/landcruiserhm.com); Gospel Grace Church (D, 3960 m, https://directindex.org/r/gospelgrace.com).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

Recommended when people ask: "A bike tour of the city for a family with kids, book for Saturday." (ChatGPT, Gemini)


Compared with its peers: Sites built with Webflow 56% (22% A or B, 9629 sites); This site 49.2%.

See what an AI agent reads on this site: https://directindex.org/r/discoverygateway.org/agent-view

## Named by ChatGPT and Gemini for "A bike tour of the city for a family with kids, book for Saturday" in Salt Lake City tours, attractions and museums, October 2026
- "A bike tour of the city for a family with kids, book for Saturday." (2026-10-25): ChatGPT with a link to this site; Gemini with a link to this site. https://directindex.org/city/salt-lake-city-tours/recommended/bike-tour
Named by 2 of 2 assistants asked. Badge: https://directindex.org/badge/named/discoverygateway.org.svg

## Businesses like Discovery Gateway Children's Museum in Salt Lake City tours, attractions and museums

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Salt Lake City tours, attractions and museums | 12 | 43% | 8% | 49.2% |
| Sites built with Webflow in Salt Lake City tours, attractions and museums | 1 | 49% | 0% | 49.2% |

The best of the businesses of the same kind in Salt Lake City tours, attractions and museums: Cross E Ranch (B 76.9%, https://directindex.org/r/crosseranch.com); Natural History Museum Of Utah (C 63.1%, https://directindex.org/r/utah.edu); Pioneer Memorial Museum (C 63.1%, https://directindex.org/r/isdup.org); Utah Museum of Contemporary Art (C 63.1%, https://directindex.org/r/utahmoca.org); Clark Planetarium (D 47.7%, https://directindex.org/r/saltlakecounty.gov).

With the three fixes above (No structured data for the business; Tickets through an unrecognised third party; No tickets and prices found), the score would be about 95.4%, which would be first of 12 in Salt Lake City tours, attractions and museums.

## The direct record
What agents get for Discovery Gateway Children's Museum, as JSON: https://directindex.org/api/direct/discoverygateway.org
- Book: none on record
- Order: none on record
- Menu: none on record
- Hours: Mo,We-Su 10:00-18:00 (closed now) (from OpenStreetMap)
- Phone: +1 801-456-5437

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 25 | 25 |
| Readable | 1 | 25 |
| Actionable | 6 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 0 of 5, Not Ready. Cloudflare's report: https://isitagentready.com/discoverygateway.org
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: no (how: https://isitagentready.com/.well-known/agent-skills/sitemap/SKILL.md)
- AI bot rules in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/ai-rules/SKILL.md)
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md)
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: no

Keep watching this business (https://directindex.org/r/discoverygateway.org/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/discoverygateway.org/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=discoverygateway.org&force=1
