---
title: What an AI agent reads on Diageo North America · The Direct Index
url: https://directindex.org/r/diageo.com/agent-view?format=md
---

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 [Report](https://directindex.org/r/diageo.com) · scanned 2026-10-23

# What an AI agent reads on Diageo North America

An assistant's crawler fetches the page once, without running JavaScript, and reads the text, the structured data and the links. Below is what it gets from [diageo.com](http://www.diageo.com/), taken from the copy the scanner kept.

21,386

characters of text without JavaScript

Organization

structured data for the business

0

of 3 AI crawlers turned away at the edge

 Text

## The words an agent gets

Title: Discover Diageo | Diageo · language en. First 1,800 of 21,386 characters:

```
Discover Diageo | Diageo Skip to main content Diageo Logo For Homepage Link toOur business page Our business We're a global leader in premium drinks, one of the most dynamic consumer categories. Learn more Link toDiageo at a glance page Link toBuilding world class brands page Link toOur strategy page Link toOur business model page Link toOur purpose and behaviours page Link toWhere we operate page Link toAfrica page Link toAsia Pacific page Link toEurope page Link toLatin America and Caribbean page Link toNorth America page Link toCommitment to society page Link toConsumer choice page Link toNorth America Executive Team page Link toGlobal Travel page Link toBoard of Directors page Link toOur history page Link toThe archive page Link toExecutive Committee page Link toCorporate governance page Link toCode of business conduct page Link toPolicies and standards page Link toSpeakUp page Link toBoard diversity page Link toCommittees page Link toCompliance page Link toRisk management page Link toSubsidiary governance page Link toRemuneration at Diageo page Link toInnovation page Link toLuxury page Our purpose and behaviours - Crafting iconic drinks chosen for life’s moments Link toOur brands page Our brands We have a diverse portfolio of brands, providing a broad range of choices for consumers across occasions. Learn more Link toScotch whisky page Link toJohnnie Walker page Link toTalisker page Link toLagavulin page Link toThe Singleton page Link toMortlach page Link toBuchanan’s page Link toWhiskey page Link toBulleit page Link toCrown Royal page Link toTequila page Link toDon Julio page Link toCasamigos page Link toGin page Link toTanqueray page Link toGordon's page Link toBeer page Link toGuinness page Link toVodka page Link toSmirnoff page Link toRum page Link toCaptain Mo
```

 Facts

## What it can say about the business

| A business type in JSON-LD | Organization |
| Name | Diageo |
| Telephone | +44(0)845 751 5101 (a tel: link, not structured) |
| Address | yes |
| Opening hours | no |
| Menu or price list | nothing |
| Cuisine in structured data | no |
| JSON-LD blocks | 1 (ContactPoint, Corporation, EntryPoint, ImageObject, Organization, Place) |

 Actions

## The links it would act on

| Link | Role | Where it goes |
| --- | --- | --- |
| [www.diageo.com/en/investors/shareholder-centre/ordinary-shares](https://www.diageo.com/en/investors/shareholder-centre/ordinary-shares) | ordering | the business's own site |

Everything here comes from fetching the homepage once as a crawler. The [report](https://directindex.org/r/diageo.com) turns it into a score and a list of fixes, with code to paste.

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Business listings come from OpenStreetMap contributors, under the ODbL. Scores are published under the same licence.

```json
{"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://directindex.org/#org","name":"The Direct Index","url":"https://directindex.org/","logo":"https://directindex.org/favicon.svg","email":"hello@directindex.org","founder":{"@type":"Person","@id":"https://directindex.org/#antonio","name":"Antonio Curado","sameAs":["https://x.com/ab_curado"]},"description":"Independent measurement of whether AI agents can find, read and act on a business's own website."},{"@type":"WebSite","@id":"https://directindex.org/#site","url":"https://directindex.org/","name":"The Direct Index","publisher":{"@id":"https://directindex.org/#org"},"inLanguage":"en","potentialAction":{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://directindex.org/scan?url={url}"},"query-input":"required name=url"}},{"@type":"WebAPI","name":"The Direct Index API","url":"https://directindex.org/openapi.json","documentation":"https://directindex.org/llms-full.txt","provider":{"@id":"https://directindex.org/#org"}}]}
```