# De Winkel Concept: Agent-Direct Score C (67.2%) Site: http://www.dewinkelconcept.de/ Report: https://directindex.org/r/dewinkelconcept.de Scanned: 2026-10-20 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.) De Winkel Concept is partly visible to agents. Some AI assistants are turned away by De Winkel Concept's website. It can't find a menu or price list, so it answers from other sites. It finds a way to book or order directly, through Phorest. ## Direct links - Book directly: https://phorest.com/book/salons/dewinkel (through phorest acting for the business) - Phone: 492311206569 - Address: Kirchhörder Straße 71, 44229, Dortmund - Prices: 7 prices on the site, the middle one €88.00 ## Nearby, also direct Places near De Winkel Concept that take a booking or an order on their own website, with no marketplace in between. - Beauty Parlor Belviso (20 m): https://directindex.org/r/belviso.de - AloeSpa (1.1 km): https://directindex.org/r/aloespa.de - Beautyatelier Heinrich (1.3 km): https://directindex.org/r/beautyatelier-herdecke.de ## What to fix first - **No price list of services found.** (+7 points) Agents answer 'what do they offer and what does it cost?' from marketplaces and directories instead. Add a page that lists services and prices as text, and link to it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai - **The server turns AI crawlers away at the door.** (+3.3 points) Requests as ClaudeBot (http_403) were refused, but a normal browser got the page. That's usually a bot list at the host or in a firewall that the owner never chose. Ask the host to allow these user agents. Guide: https://directindex.org/guides/blocking-ai-crawlers-without-knowing - **Structured data is incomplete.** (+3 points) Missing: address, telephone. Guide: https://directindex.org/guides/structured-data-restaurant - **No llms.txt.** (no points, but worth doing) Optional for now and cheap to add. It's a short text file that describes the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business ## What the site tells visitors (Measured, not scored) - **No English version declared.** Visitors from abroad, and assistants answering in English, read the page as it is. In Dortmund, 3.6% of comparable sites declare one. - **7 prices on the landing page, the middle one €88.00.** In Dortmund, the middle price of comparable sites that show prices is €50.00. ## Fix kit: What to paste Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong. ```html ``` llms.txt. Save as /llms.txt at the root of the site. ``` # De Winkel Concept > hair salon in Kirchhörder Straße 71, 44229, Dortmund, Dortmund hairdressers and beauty salons. Phone 492311206569. ## Book or order directly - Book: https://phorest.com/book/salons/dewinkel (through phorest acting for the business) ## About - Website: http://www.dewinkelconcept.de/ - This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models. ``` ## Already right - **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents. - **Structured data found (HairSalon).** opening hours - **Appointments through phorest on your own domain.** There's no marketplace commission, and the customer stays yours. - **Phorest works with agents through its partners.** Phorest's consumer booking terms do not mention bots or automated use; its API is issued on request to a business or its partner developers, and Reserve with Google sends clients to the Phorest booking site. Terms read on 2026-10-15: https://www.phorest.com/termsandconditions-consumer/. An assistant that isn't a partner may not be able to finish there. A direct path on your own domain works for all of them. ## Where it stands 42 of 468 in Dortmund hairdressers and beauty salons. Top 9% of the sites scanned in this index. | What the top 10% of the index does | Top 10% | This site | |---|---|---| | Take bookings or orders on their own domain | 92% | yes | | Publish the menu or price list as HTML | 24% | no | | Let AI crawlers in (no block at the server or in robots.txt) | 94% | no | | Structured data with address, phone and hours | 14% | no | | Have an llms.txt | 31% | no | Nearest places in the index: Beauty Parlor Belviso (C, 21 m, https://directindex.org/r/belviso.de); Frisör Haargenau by Petra Zimmer (F, 53 m, https://directindex.org/r/haargenau.com); Jessica Meyer Make-up Artist (C, 1056 m, https://directindex.org/r/jmeyermakeupartist.com); AloeSpa (B, 1139 m, https://directindex.org/r/aloespa.de); Beautyatelier Heinrich (C, 1263 m, https://directindex.org/r/beautyatelier-herdecke.de); De Sousa Aesthetic (C, 1414 m, https://directindex.org/r/desousa-aesthetic.de); Das Haar (D, 1419 m, https://directindex.org/r/friseur-dashaar.de); Intercoiffure Haarmoden Wortmann (F, 1421 m, https://directindex.org/r/friseur-wortmann.de); Carsten Schmidt (F, 1482 m, https://directindex.org/r/cs-hairstylist.de); Haarkreateur Meister Shero (F, 1541 m, https://directindex.org/r/haarkreateur.de). ## What assistants answer The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included. Compared with its peers: Sites built with WordPress 58% (29% A or B, 108921 sites); Sites using Phorest 59% (19% A or B, 380 sites); This site 67.2%. See what an AI agent reads on this site: https://directindex.org/r/dewinkelconcept.de/agent-view ## Businesses like De Winkel Concept in Dortmund hairdressers and beauty salons | Group | Sites | Avg score | A or B | This site | |---|---|---|---|---| | Businesses of the same kind in Dortmund hairdressers and beauty salons | 468 | 41% | 8% | 67.2% | | Sites built with WordPress in Dortmund hairdressers and beauty salons | 153 | 49% | 13% | 67.2% | | Sites using Phorest in Dortmund hairdressers and beauty salons | 3 | 64% | 33% | 67.2% | | Sites built with WordPress and using Phorest in Dortmund hairdressers and beauty salons | 1 | 67% | 0% | 67.2% | The best of the sites built with WordPress in Dortmund hairdressers and beauty salons: Mywellness Dortmund Aplerbeck (A 92.3%, https://directindex.org/r/mywellness.de); Mcwellness (A 89.2%, https://directindex.org/r/mywellness.de); Kamin (B 84.6%, https://directindex.org/r/friseurkamin.com); Kosmetikfachinstitut-luxury (B 84.6%, https://directindex.org/r/kosmetikfachinstitut-luxury.de); Noble Skin (B 84.6%, https://directindex.org/r/noble-skin.de). With the three fixes above (No price list of services found; The server turns AI crawlers away at the door; Structured data is incomplete), the score would be about 87.7%. That would be 3rd of 468 in Dortmund hairdressers and beauty salons, up from 42nd. ## The direct record What agents get for De Winkel Concept, as JSON: https://directindex.org/api/direct/dewinkelconcept.de - Book: https://phorest.com/book/salons/dewinkel (vendor on own site: Phorest; found by the scan of 2026-10-20, not yet tested) - Order: none on record - Menu: none on record - Hours: none on record - Phone: 492311206569 - Stable links that count: https://directindex.org/go/dewinkelconcept.de/book ## Can an agent transact? Measured, not scored (the score stays at spec v1.0). - UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no - ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no - MCP server card (/.well-known/mcp/server-card.json): no - Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no - Vendor terms for agents, Phorest: Through partners. Phorest's consumer booking terms do not mention bots or automated use; its API is issued on request to a business or its partner developers, and Reserve with Google sends clients to the Phorest booking site. Read 2026-10-15: https://www.phorest.com/termsandconditions-consumer/ ## Score breakdown | Component | Points | Available | |---|---|---| | Reachable | 21.7 | 25 | | Readable | 12 | 25 | | Actionable | 10 | 15 (the action test: pending) | | Cited | 0 | 0 (the assistant citation check: pending) | ## Agent readiness (Cloudflare) Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/dewinkelconcept.de - Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md) - sitemap.xml: yes - AI bot rules in robots.txt: yes - Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md) - Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md) - llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md) - API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md) - MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md) - A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md) - Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md) - OAuth or OIDC discovery: yes - OAuth protected resource metadata: yes - auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md) - Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md) - ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md) - DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md) - WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md) - JSON-LD for the business: yes Keep watching this business (https://directindex.org/r/dewinkelconcept.de/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year. Deep report: https://directindex.org/r/dewinkelconcept.de/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers. Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=dewinkelconcept.de&force=1