# Design Museum of Chicago: Agent-Direct Score C (55.4%) Site: http://www.designchicago.org/ Report: https://directindex.org/r/designchicago.org Scanned: 2026-10-23 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.) Design Museum of Chicago is partly visible to agents. An AI assistant can open Design Museum of Chicago's website. It can't find a menu or price list, so it answers from other sites. It finds a phone number, but no link to book or order online. ## Direct links - Phone: +13128946263 - Address: Expo 72, 72 E Randolph St Floor 1, 60601, Chicago ## Nearby, also direct Places near Design Museum of Chicago that take a booking or an order on their own website, with no marketplace in between. - Iace Travel (130 m): https://directindex.org/r/iace-usa.com - Scavenger Hunt Walking Tours (150 m): https://directindex.org/r/scavengerhunt.com - Fcm Travel Chicago | Travel Management Solutions (160 m): https://directindex.org/r/fcmtravel.com - Corporate Traveler | Corporate Travel Agency Chicago (160 m): https://directindex.org/r/corporatetraveler.us - Museum of Illusions (210 m): https://directindex.org/r/moichicago.com ## What to fix first - **No ticket link on the website.** (+13 points) There's only a phone number or WhatsApp, and agents can't use those yet. If you take bookings or orders through a platform, link to it from the site so agents can find it. Add a ticket or booking page. Guide: https://directindex.org/guides/book-direct-on-your-own-website - **No tickets and prices found.** (+7 points) Agents answer 'what does it cost and when?' from marketplaces instead. Add a page with tickets, times and prices as text, and link to it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai - **Structured data is incomplete.** (+6 points) Missing: address, telephone, opening hours. Guide: https://directindex.org/guides/structured-data-restaurant - **No llms.txt.** (no points, but worth doing) Optional for now and cheap to add. It's a short text file that describes the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business ## What the site tells visitors (Measured, not scored) - **The footer says © 2012.** Visitors and assistants may read that year as the last time anyone looked after the site. In Chicago, 83% of comparable sites that show a year say 2025 or later. ## Fix kit: What to paste Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong. ```html ``` llms.txt. Save as /llms.txt at the root of the site. ``` # Design Museum of Chicago > local business in Expo 72, 72 E Randolph St Floor 1, 60601, Chicago, Chicago tours, attractions and museums. Phone +13128946263. ## About - Website: http://www.designchicago.org/ - This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models. ``` ## Already right - **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents. - **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all got a normal response. - **Structured data found (LocalBusiness).** no address, phone or hours in it ## Where it stands 151 of 400 in Chicago tours, attractions and museums. Top 38% of the sites scanned in this index. | What the top 10% of the index does | Top 10% | This site | |---|---|---| | Take bookings or orders on their own domain | 93% | no | | Publish the menu or price list as HTML | 13% | no | | Let AI crawlers in (no block at the server or in robots.txt) | 98% | yes | | Structured data with address, phone and hours | 15% | no | | Have an llms.txt | 43% | no | Nearest places in the index: Spertus Museum (D, 122 m, https://directindex.org/r/spertus.edu); Iace Travel (C, 134 m, https://directindex.org/r/iace-usa.com); Scavenger Hunt Walking Tours (B, 149 m, https://directindex.org/r/scavengerhunt.com); Fcm Travel Chicago | Travel Management Solutions (C, 155 m, https://directindex.org/r/fcmtravel.com); Corporate Traveler | Corporate Travel Agency Chicago (C, 155 m, https://directindex.org/r/corporatetraveler.us); Access Global (D, 195 m, https://directindex.org/r/letsaccess.com); Medieval Torture Museum (C, 209 m, https://directindex.org/r/medievaltorturemuseum.com); Museum of Illusions (B, 214 m, https://directindex.org/r/moichicago.com); Go City® - Chicago (B, 216 m, https://directindex.org/r/gocity.com); Canadian Tourism (F, 223 m, https://directindex.org/r/illinoisskillsmatch.com). ## What assistants answer The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included. The assistants were asked 12 everyday questions about Chicago tours, attractions and museums and named 44 places. Design Museum of Chicago wasn't one of them. See who was named: https://directindex.org/city/chicago-tours/recommended Compared with its peers: Sites built with Squarespace 61% (41% A or B, 32150 sites); This site 55.4%. See what an AI agent reads on this site: https://directindex.org/r/designchicago.org/agent-view ## Businesses like Design Museum of Chicago in Chicago tours, attractions and museums | Group | Sites | Avg score | A or B | This site | |---|---|---|---|---| | Businesses of the same kind in Chicago tours, attractions and museums | 400 | 47% | 14% | 55.4% | | Sites built with Squarespace in Chicago tours, attractions and museums | 40 | 58% | 20% | 55.4% | The best of the sites built with Squarespace in Chicago tours, attractions and museums: Chicago Children's Museum (B 83.1%, https://directindex.org/r/chicagochildrensmuseum.org); Egypt Tours & Travel (B 81.5%, https://directindex.org/r/egypttours.com); City Running Tours Chicago (B 78.5%, https://directindex.org/r/cityfittours.com); Inside Chicago Walking Tours (B 78.5%, https://directindex.org/r/insidechicagowalkingtours.com); Museum of Contemporary Art (B 75.4%, https://directindex.org/r/mcachicago.org). With the three fixes above (No ticket link on the website; No tickets and prices found; Structured data is incomplete), the score would be about 95.4%, which would be first of 400 in Chicago tours, attractions and museums. ## The direct record What agents get for Design Museum of Chicago, as JSON: https://directindex.org/api/direct/designchicago.org - Book: none on record - Order: none on record - Menu: none on record - Hours: none on record - Phone: +13128946263 ## Can an agent transact? Measured, not scored (the score stays at spec v1.0). - UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no - ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no - MCP server card (/.well-known/mcp/server-card.json): no - Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no ## Score breakdown | Component | Points | Available | |---|---|---| | Reachable | 25 | 25 | | Readable | 9 | 25 | | Actionable | 2 | 15 (the action test: pending) | | Cited | 0 | 0 (the assistant citation check: pending) | ## Agent readiness (Cloudflare) Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/designchicago.org - Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md) - sitemap.xml: yes - AI bot rules in robots.txt: yes - Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md) - Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md) - llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md) - API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md) - MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md) - A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md) - Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md) - OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md) - OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md) - auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md) - Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md) - ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md) - DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md) - WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md) - JSON-LD for the business: yes Keep watching this business (https://directindex.org/r/designchicago.org/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year. Deep report: https://directindex.org/r/designchicago.org/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers. Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=designchicago.org&force=1