# Desert Edge Brewery: Agent-Direct Score C (60%)

Site: https://desertedgebrewery.com/
Report: https://directindex.org/r/desertedgebrewery.com
Scanned: 2026-10-24 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
Desert Edge Brewery is partly visible to agents.
An AI assistant can open Desert Edge Brewery's website. What Desert Edge Brewery offers is in a PDF or an image, and assistants read those badly. It finds a way to book or order directly, through ChowNow.

## Direct links
- Order directly: https://ordering.chownow.com/order/25183/locations/37216?add_cn_ordering_class=true (through chownow acting for the business)
- Menu: https://desertedgebrewery.com/wp-content/uploads/2019/10/ToGoMenu.DE_.2019.pdf
- Phone: +1-801-521-8917
- Address: East 500 South 602 84102 Salt Lake City
- Hours, from OpenStreetMap: Mon–Wed 11:30–22:00; Thu–Fri 11:00–23:00; Sat 11:30–23:00; Sun 12:00–21:00
- Step-free access (OpenStreetMap)
- Prices: 191 prices on the site, the middle one $12.00

## Nearby, also direct
Places near Desert Edge Brewery that take a booking or an order on their own website, with no marketplace in between.
- Chuck-a-Rama (460 m): https://directindex.org/r/chuck-a-rama.com
- The Goat Head (900 m): https://directindex.org/r/slcgoathead.com
- Vessel Kitchen (1 km): https://directindex.org/r/vesselkitchen.com
- The Cheesecake Factory (1.8 km): https://directindex.org/r/thecheesecakefactory.com
- Gracie's (1.9 km): https://directindex.org/r/graciesslc.com

## What to fix first
- **No structured data for the business.** (+15 points) Add schema.org JSON-LD for the business (Restaurant, LocalBusiness or the closest type, with name, address, telephone and openingHoursSpecification, plus servesCuisine and acceptsReservations). Every assistant reads this block first, and the fix kit below has it filled in. Guide: https://directindex.org/guides/structured-data-restaurant
- **Menu or price list is a PDF.** (+3 points) Most agents skip PDFs or read them badly. Publish it as an HTML page and keep the PDF as a download. Guide: https://directindex.org/guides/menu-pdf-ai
- **No llms.txt.** (no points, but worth doing) Optional for now and cheap to add. It's a short text file that describes the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business

## What the site tells visitors (Measured, not scored)
- **191 prices on the landing page, the middle one $12.00.** 

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Restaurant",
  "name": "Desert Edge Brewery",
  "url": "https://desertedgebrewery.com/",
  "telephone": "+1-801-521-8917",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "East 500 South 602",
    "postalCode": "84102",
    "addressLocality": "Salt Lake City"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 40.7571097,
    "longitude": -111.8729826
  },
  "openingHours": "Mo-We 11:30-22:00; Th-Fr 11:00-23:00; Sa 11:30-23:00; Su 12:00-21:00",
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Monday",
        "Tuesday",
        "Wednesday"
      ],
      "opens": "11:30",
      "closes": "22:00"
    },
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Thursday",
        "Friday"
      ],
      "opens": "11:00",
      "closes": "23:00"
    },
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Saturday"
      ],
      "opens": "11:30",
      "closes": "23:00"
    },
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Sunday"
      ],
      "opens": "12:00",
      "closes": "21:00"
    }
  ],
  "servesCuisine": [
    "american"
  ],
  "hasMenu": "https://desertedgebrewery.com/wp-content/uploads/2019/10/ToGoMenu.DE_.2019.pdf",
  "potentialAction": [
    {
      "@type": "OrderAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://ordering.chownow.com/order/25183/locations/37216?add_cn_ordering_class=true",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      }
    }
  ]
}
</script>
```

llms.txt. Save as /llms.txt at the root of the site.

```
# Desert Edge Brewery

> restaurant (american) in East 500 South 602 84102 Salt Lake City, Salt Lake City. Phone +1-801-521-8917.

## Book or order directly

- Order: https://ordering.chownow.com/order/25183/locations/37216?add_cn_ordering_class=true (through chownow acting for the business)
- Menu: https://desertedgebrewery.com/wp-content/uploads/2019/10/ToGoMenu.DE_.2019.pdf

## Opening hours

Mo-We 11:30-22:00; Th-Fr 11:00-23:00; Sa 11:30-23:00; Su 12:00-21:00

## About

- Website: https://desertedgebrewery.com/
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
```

## Already right
- **robots.txt lets AI crawlers in.** There's no robots.txt, which means everything is allowed.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all got a normal response.
- **Ordering through chownow on your own domain.** There's no marketplace commission, and the customer stays yours.

## Where it stands
191 of 309 in Salt Lake City. Top 62% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 100% | yes |
| Publish the menu or price list as HTML | 100% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 97% | yes |
| Structured data with address, phone and hours | 77% | no |
| Have an llms.txt | 61% | no |

Nearest places with a similar menu: Chuck-a-Rama (A, 463 m, https://directindex.org/r/chuck-a-rama.com); The Goat Head (C, 901 m, https://directindex.org/r/slcgoathead.com); HSL (D, 975 m, https://directindex.org/r/hslrestaurant.com); Vessel Kitchen (B, 1044 m, https://directindex.org/r/vesselkitchen.com); Copper Common (C, 1336 m, https://directindex.org/r/coppercommon.com); The Copper Onion (B, 1366 m, https://directindex.org/r/thecopperonion.com); The Park Café (D, 1748 m, https://directindex.org/r/theparkcafeslc.com); Bambara (F, 1772 m, https://directindex.org/r/bambara-slc.com); The Cheesecake Factory (B, 1823 m, https://directindex.org/r/thecheesecakefactory.com); Gracie's (B, 1889 m, https://directindex.org/r/graciesslc.com).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

The assistants were asked 22 everyday questions about Salt Lake City and named 98 places. Desert Edge Brewery wasn't one of them. See who was named: https://directindex.org/city/salt-lake-city/recommended


Compared with its peers: Sites built with WordPress 55% (24% A or B, 224455 sites); Sites using ChowNow 72% (54% A or B, 1059 sites); This site 60%.

See what an AI agent reads on this site: https://directindex.org/r/desertedgebrewery.com/agent-view

## Businesses like Desert Edge Brewery in Salt Lake City

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Salt Lake City | 309 | 62% | 48% | 60% |
| Sites built with WordPress in Salt Lake City | 70 | 65% | 47% | 60% |
| Sites using ChowNow in Salt Lake City | 7 | 63% | 29% | 60% |
| Sites built with WordPress and using ChowNow in Salt Lake City | 3 | 71% | 67% | 60% |

The best of the sites using ChowNow in Salt Lake City: Chunga's (B 78.5%, https://directindex.org/r/chungasslc.com); Ruby River (B 73.8%, https://directindex.org/r/rubyriver.com); Skewered Thai (C 61.5%, https://directindex.org/r/skeweredthai.com); Kyoto (C 56.9%, https://directindex.org/r/kyotoslc.com); SOMI Vietnamese Bistro (C 55.4%, https://directindex.org/r/somislc.com).

With the two fixes above (No structured data for the business; Menu or price list is a PDF), the score would be about 87.7%. That would be 51st of 309 in Salt Lake City, up from 191st.

## The direct record
What agents get for Desert Edge Brewery, as JSON: https://directindex.org/api/direct/desertedgebrewery.com
- Book: none on record
- Order: https://ordering.chownow.com/order/25183/locations/37216?add_cn_ordering_class=true (vendor on own site: ChowNow; found by the scan of 2026-10-24, not yet tested)
- Menu: https://desertedgebrewery.com/wp-content/uploads/2019/10/ToGoMenu.DE_.2019.pdf (pdf; from the scan)
- Hours: Mo-We 11:30-22:00; Th-Fr 11:00-23:00; Sa 11:30-23:00; Su 12:00-21:00 (closed now) (from OpenStreetMap)
- Phone: +1-801-521-8917
- Stable links that count: https://directindex.org/go/desertedgebrewery.com/order, https://directindex.org/go/desertedgebrewery.com/menu

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no
- Vendor terms for agents, ChowNow: Not stated. ChowNow's customer terms (8 September 2025) bar automated means such as spiders, robots and crawlers to download or scrape data, except search engines; they do not address an agent placing an order for a person, and no agent programme was found. Read 2026-10-15: https://get.chownow.com/terms-of-service

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 25 | 25 |
| Readable | 4 | 25 |
| Actionable | 10 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 0 of 5, Not Ready. Cloudflare's report: https://isitagentready.com/desertedgebrewery.com
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: no (how: https://isitagentready.com/.well-known/agent-skills/sitemap/SKILL.md)
- AI bot rules in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/ai-rules/SKILL.md)
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md)
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: no

Keep watching this business (https://directindex.org/r/desertedgebrewery.com/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/desertedgebrewery.com/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=desertedgebrewery.com&force=1