# Dermax: Agent-Direct Score F (29.2%)

Site: http://www.dermax.cl
Report: https://directindex.org/r/dermax.cl
Scanned: 2026-10-20 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
Dermax is largely invisible to agents.
AI assistants can't open Dermax's website, so they go by what other sites say about it.

## Direct links
- Book directly: https://calendly.com/biokidermax/agenda (through calendly acting for the business)
- Phone: (2) 2785 7566
- Address: Avenida Alonso de Cordova, 6010, Santiago
- Prices: 135 prices on the site, the middle one CLP 5.49

## Nearby, also direct
Places near Dermax that take a booking or an order on their own website, with no marketplace in between.
- Senses Health Club and Spa (50 m): https://directindex.org/r/spasenses.cl
- lesalon.cl (220 m): https://directindex.org/r/lesalon.cl
- Mantraa Salon And Spa (240 m): https://directindex.org/r/mantraasalonandspa.com

## What to fix first
- **The site turns away every visitor that isn't a browser, AI agents included.** (+25 points) A plain fetch was refused (cloudflare_challenge). Only a real browser got the page. Every AI crawler and agent gets turned away the same way, so Reachable scores 0 and the rest is measured on the page as the browser rendered it. Ask the host to let the AI user agents through. Guide: https://directindex.org/guides/blocking-ai-crawlers-without-knowing
- **No price list of services found.** (+7 points) Agents answer 'what do they offer and what does it cost?' from marketplaces and directories instead. Add a page that lists services and prices as text, and link to it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai
- **Structured data is incomplete.** (+6 points) Missing: address, telephone, opening hours. Guide: https://directindex.org/guides/structured-data-restaurant
- **The phone number on the site doesn't match the open map data.** The site shows +56229868714, but OpenStreetMap or Overture Maps lists (2) 2785 7566. An assistant that sees two numbers can't tell which one to trust. Fix whichever is wrong, on the site or in the map data at openstreetmap.org.

## What the site tells visitors (Measured, not scored)
- **No English version declared.** Visitors from abroad, and assistants answering in English, read the page as it is. In Santiago, 4.0% of comparable sites declare one.
- **135 prices on the landing page, the middle one CLP 5.49.** In Santiago, the middle price of comparable sites that show prices is CLP 30.99.

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Dermax",
  "url": "http://www.dermax.cl",
  "telephone": "(2) 2785 7566",
  "address": "Avenida Alonso de Cordova, 6010, Santiago",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": -33.407709,
    "longitude": -70.568569
  },
  "potentialAction": [
    {
      "@type": "ReserveAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://calendly.com/biokidermax/agenda",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      },
      "result": {
        "@type": "Reservation",
        "name": "Reservation"
      }
    }
  ]
}
</script>
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents.
- **Structured data found (Organization).** no address, phone or hours in it
- **Appointments through calendly on your own domain.** There's no marketplace commission, and the customer stays yours.

## Where it stands
441 of 555 in Santiago hairdressers and beauty salons. Top 79% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 96% | yes |
| Publish the menu or price list as HTML | 11% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 91% | no |
| Structured data with address, phone and hours | 18% | no |
| Have an llms.txt | 45% | no |

Nearest places in the index: Senses Health Club and Spa (C, 52 m, https://directindex.org/r/spasenses.cl); Bohn Clínica Estética (D, 143 m, https://directindex.org/r/bohnestetica.cl); Clínica Dermozalus (F, 162 m, https://directindex.org/r/clinicacordova.cl); Le Moustache (C, 201 m, https://directindex.org/r/lemoustache.cl); lesalon.cl (B, 223 m, https://directindex.org/r/lesalon.cl); Pura Vida Clínica (F, 226 m, https://directindex.org/r/cince.cl); Oppido - Salón de belleza | Manicure (D, 237 m, https://directindex.org/r/oppido.cl); Lustig pedicuros (D, 239 m, https://directindex.org/r/lustig.cl); Mantraa Salon And Spa (C, 243 m, https://directindex.org/r/mantraasalonandspa.com); BlackBird Las Condes Barbershop (C, 244 m, https://directindex.org/r/barberiablackbird.cl).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.


Compared with its peers: Sites built with Shopify 47% (26% A or B, 6116 sites); Sites using Calendly 59% (21% A or B, 190 sites); This site 29.2%.

See what an AI agent reads on this site: https://directindex.org/r/dermax.cl/agent-view

## Businesses like Dermax in Santiago hairdressers and beauty salons

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Santiago hairdressers and beauty salons | 555 | 43% | 10% | 29.2% |
| Sites built with Shopify in Santiago hairdressers and beauty salons | 53 | 38% | 6% | 29.2% |
| Sites using Calendly in Santiago hairdressers and beauty salons | 1 | 29% | 0% | 29.2% |
| Sites built with Shopify and using Calendly in Santiago hairdressers and beauty salons | 1 | 29% | 0% | 29.2% |

The best of the sites built with Shopify in Santiago hairdressers and beauty salons: Clase Business BarberShop (B 75.4%, https://directindex.org/r/clasebusiness.cl); bellmeclinic.cl - Depilación Láser (B 75.4%, https://directindex.org/r/cela.cl); Peluquería TIS (B 73.8%, https://directindex.org/r/tispeluqueria.com); CasaManos (C 61.5%, https://directindex.org/r/casamanos.cl); Float (C 61.5%, https://directindex.org/r/floatchile.cl).

With the three fixes above (The site turns away every visitor that isn't a browser, AI agents included; No price list of services found; Structured data is incomplete), the score would be about 87.7%. That would be 2nd of 555 in Santiago hairdressers and beauty salons, up from 441st.

## The direct record
What agents get for Dermax, as JSON: https://directindex.org/api/direct/dermax.cl
- Book: https://calendly.com/biokidermax/agenda (vendor on own site: Calendly; found by the scan of 2026-10-20, not yet tested)
- Order: none on record
- Menu: none on record
- Hours: none on record
- Phone: (2) 2785 7566
- Stable links that count: https://directindex.org/go/dermax.cl/book

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no
- Vendor terms for agents, Calendly: Not stated. The terms do not address an agent acting for a person (several bar scraping or data extraction only), could not be read on the date given, or the vendor has not been researched yet.

Only a real browser got this page (a plain fetch got cloudflare_challenge); Readable and Actionable were measured on the rendered page.

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 0 | 25 |
| Readable | 9 | 25 |
| Actionable | 10 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Not measured for this scan.
- JSON-LD for the business: yes

Keep watching this business (https://directindex.org/r/dermax.cl/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/dermax.cl/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=dermax.cl&force=1