# Dermathority: Agent-Direct Score C (63.1%) Site: http://www.dermathority.nl/ Report: https://directindex.org/r/dermathority.nl Scanned: 2026-10-22 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.) Dermathority is partly visible to agents. An AI assistant can open Dermathority's website. What Dermathority offers is on another site. To book or order, it is sent to Fresha, a marketplace. ## Direct links - Phone: 0207747919 ## Nearby, also direct Places near Dermathority that take a booking or an order on their own website, with no marketplace in between. - Makeup Masterclass (90 m): https://directindex.org/r/makeupboost.nl - Healing People Jordaan (260 m): https://directindex.org/r/healingpeople.nl ## What to fix first - **Appointments only through fresha.** (+12 points) Every transaction an agent makes goes through the marketplace, which takes its commission. Add a direct way on your own site. Even a simple form will do. Guide: https://directindex.org/guides/book-direct-on-your-own-website - **Price list of services is on another site.** (+5 points) The link goes to fresha.com, so that site gets the credit and the visits. Guide: https://directindex.org/guides/menu-pdf-ai - **Structured data is incomplete.** (+4 points) Missing: telephone, opening hours. Guide: https://directindex.org/guides/structured-data-restaurant - **No llms.txt.** (no points, but worth doing) Optional for now and cheap to add. It's a short text file that describes the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business ## What the site tells visitors (Measured, not scored) - **No English version declared.** Visitors from abroad, and assistants answering in English, read the page as it is. In Amsterdam, 22% of comparable sites declare one. ## Fix kit: What to paste Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong. ```html ``` llms.txt. Save as /llms.txt at the root of the site. ``` # Dermathority > beauty salon in Amsterdam hairdressers and beauty salons. Phone 0207747919. ## Book or order directly - Menu: https://www.fresha.com/en-GB/a/dermathority-skin-body-care-amsterdam-amsterdam-herenstraat-30a-djohzk1v/gift-cards?menu=true&pId=2725626&share=true ## About - Website: http://www.dermathority.nl/ - This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models. ``` ## Already right - **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents. - **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all got a normal response. - **Structured data found (Organization).** address - **Fresha works with agents through its partners.** Fresha's terms of use (August 2026) bar automated programs, bots and scraping; sanctioned assistant integrations exist (ChatGPT and Claude through Fresha's MCP server, Gemini, Alexa), and clients complete the booking on Fresha. Terms read on 2026-10-15: https://terms.fresha.com/terms-use. An assistant that isn't a partner may not be able to finish there. A direct path on your own domain works for all of them. ## Where it stands 309 of 966 in Amsterdam hairdressers and beauty salons. Top 32% of the sites scanned in this index. | What the top 10% of the index does | Top 10% | This site | |---|---|---| | Take bookings or orders on their own domain | 92% | no | | Publish the menu or price list as HTML | 35% | no | | Let AI crawlers in (no block at the server or in robots.txt) | 91% | yes | | Structured data with address, phone and hours | 22% | no | | Have an llms.txt | 44% | no | Nearest places in the index: Le Souk (D, 60 m, https://directindex.org/r/salonlesouk.nl); Makeup Masterclass (B, 88 m, https://directindex.org/r/makeupboost.nl); Sauna Deco (C, 141 m, https://directindex.org/r/saunadeco.nl); Prinsheerlijk (D, 150 m, https://directindex.org/r/kapsalonprinsheerlijk.nl); Sjoerd Vis (F, 179 m, https://directindex.org/r/sjoerdvis.com); Vitalite Amsterdam (D, 221 m, https://directindex.org/r/vitalite.nl); Balanced Bodyworks Massage Therapy (C, 246 m, https://directindex.org/r/balancedbodyworks.nl); Healing People Jordaan (B, 259 m, https://directindex.org/r/healingpeople.nl); Schoonheidssalon Lorelei (F, 260 m, https://directindex.org/r/salonlorelei.nl); Praktijk Sumita (F, 264 m, https://directindex.org/r/praktijk-sumita.nl). ## What assistants answer The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included. The assistants were asked 12 everyday questions about Amsterdam hairdressers and beauty salons and named 60 places. Dermathority wasn't one of them. See who was named: https://directindex.org/city/amsterdam-salons/recommended Compared with its peers: Sites built with WordPress 57% (28% A or B, 145483 sites); Sites using Fresha 49% (3% A or B, 1168 sites); This site 63.1%. See what an AI agent reads on this site: https://directindex.org/r/dermathority.nl/agent-view ## Businesses like Dermathority in Amsterdam hairdressers and beauty salons | Group | Sites | Avg score | A or B | This site | |---|---|---|---|---| | Businesses of the same kind in Amsterdam hairdressers and beauty salons | 966 | 52% | 23% | 63.1% | | Sites built with WordPress in Amsterdam hairdressers and beauty salons | 457 | 59% | 27% | 63.1% | | Sites using Fresha in Amsterdam hairdressers and beauty salons | 36 | 51% | 3% | 63.1% | | Sites built with WordPress and using Fresha in Amsterdam hairdressers and beauty salons | 15 | 48% | 0% | 63.1% | The best of the sites built with WordPress and using Fresha in Amsterdam hairdressers and beauty salons: Hairworkx Amsterdam (C 66.2%, https://directindex.org/r/hairworkxamsterdam.nl); Headquarters (C 60%, https://directindex.org/r/headquartersamsterdam.nl); Westerstraat kapsalon (C 60%, https://directindex.org/r/westerstraatkapsalon.nl); Hairdresser Mel's Place (C 55.4%, https://directindex.org/r/kapsalonmelsplace.nl); Oasis Amsterdam (C 55.4%, https://directindex.org/r/oasisamsterdam.com). With the three fixes above (Appointments only through fresha; Price list of services is on another site; Structured data is incomplete), the score would be about 95.4%, which would be first of 966 in Amsterdam hairdressers and beauty salons. ## The direct record What agents get for Dermathority, as JSON: https://directindex.org/api/direct/dermathority.nl - Book: none on record - Order: none on record - Menu: https://www.fresha.com/en-GB/a/dermathority-skin-body-care-amsterdam-amsterdam-herenstraat-30a-djohzk1v/gift-cards?menu=true&pId=2725626&share=true (external; from the scan) - Hours: none on record - Phone: 0207747919 - Stable links that count: https://directindex.org/go/dermathority.nl/menu ## Can an agent transact? Measured, not scored (the score stays at spec v1.0). - UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no - ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no - MCP server card (/.well-known/mcp/server-card.json): no - Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no - Vendor terms for agents, Fresha: Through partners. Fresha's terms of use (August 2026) bar automated programs, bots and scraping; sanctioned assistant integrations exist (ChatGPT and Claude through Fresha's MCP server, Gemini, Alexa), and clients complete the booking on Fresha. Read 2026-10-15: https://terms.fresha.com/terms-use ## Score breakdown | Component | Points | Available | |---|---|---| | Reachable | 25 | 25 | | Readable | 13 | 25 | | Actionable | 3 | 15 (the action test: pending) | | Cited | 0 | 0 (the assistant citation check: pending) | ## Agent readiness (Cloudflare) Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/dermathority.nl - Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md) - sitemap.xml: yes - AI bot rules in robots.txt: yes - Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md) - Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md) - llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md) - API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md) - MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md) - A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md) - Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md) - OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md) - OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md) - auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md) - Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md) - ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md) - DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md) - WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md) - JSON-LD for the business: yes Keep watching this business (https://directindex.org/r/dermathority.nl/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year. Deep report: https://directindex.org/r/dermathority.nl/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers. Methodology: https://directindex.org/methodology ยท Rescan now: https://directindex.org/scan?url=dermathority.nl&force=1