# Dermalogica CZ/SK: Agent-Direct Score D (53.8%)

Site: http://www.dermalogica.cz/
Report: https://directindex.org/r/dermalogica.cz
Scanned: 2026-10-20 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
Dermalogica CZ/SK is hard for agents to use.
An AI assistant can open Dermalogica CZ/SK's website. It can read what Dermalogica CZ/SK offers. It finds a phone number, but no link to book or order online.

## Direct links
- Menu: https://www.dermalogica.cz/klient/zapomenute-heslo/
- Phone: +420724165994
- Address: Pod Bání 2146/8, 180 00, Praha
- Prices: 8 prices on the site, the middle one CZK 455
- Languages: Czech, English, Slovak

## Nearby, also direct
Places near Dermalogica CZ/SK that take a booking or an order on their own website, with no marketplace in between.
- Praha masáže (440 m): https://directindex.org/r/prahamasaze.com

## What to fix first
- **No structured data for the business.** (+14 points) Add schema.org JSON-LD for the business (HairSalon, BeautySalon or the closest type, with name, address, telephone and openingHoursSpecification). Every assistant reads this block first, and the fix kit below has it filled in. Guide: https://directindex.org/guides/structured-data-restaurant
- **No online booking link on the website.** (+13 points) There's only a phone number or WhatsApp, and agents can't use those yet. If you take bookings or orders through a platform, link to it from the site so agents can find it. Add an online appointment page. Guide: https://directindex.org/guides/book-direct-on-your-own-website

## What the site tells visitors (Measured, not scored)
- **8 prices on the landing page, the middle one CZK 455.** In Prague, the middle price of comparable sites that show prices is CZK 570.

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "Dermalogica CZ/SK",
  "url": "http://www.dermalogica.cz/",
  "telephone": "+420724165994",
  "address": "Pod Bání 2146/8, 180 00, Praha",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 50.1148,
    "longitude": 14.48136
  }
}
</script>
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all got a normal response.
- **Price list of services is an HTML page.** Agents can read the items and prices.

## Where it stands
Not ranked yet in Prague hairdressers and beauty salons.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 66% | no |
| Publish the menu or price list as HTML | 31% | yes |
| Let AI crawlers in (no block at the server or in robots.txt) | 90% | yes |
| Structured data with address, phone and hours | 15% | no |
| Have an llms.txt | 40% | yes |

Nearest places in the index: Salon Professional (D, 14 m, https://directindex.org/r/salononline.cz); Praha masáže (B, 436 m, https://directindex.org/r/prahamasaze.com); Thajské Masáže Prosek (F, 569 m, https://directindex.org/r/thaipro.cz); The Nail Spa (C, 611 m, https://directindex.org/r/thenailspa.cz); Mk KosmetickÉ Studio (D, 742 m, https://directindex.org/r/mkkosmetickestudio.cz); Vision Barber & Coffee (C, 888 m, https://directindex.org/r/visionbarber.cz); Salonek Nikol (F, 907 m, https://directindex.org/r/salonnikol.cz); Salon Refresh (D, 942 m, https://directindex.org/r/salon-refresh.cz); Saunatop (C, 946 m, https://directindex.org/r/saunatop.cz); Infokrása Clinic (D, 977 m, https://directindex.org/r/infokrasa-clinic.cz).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

The assistants were asked 12 everyday questions about Prague hairdressers and beauty salons and named 48 places. Dermalogica CZ/SK wasn't one of them. See who was named: https://directindex.org/city/prague-salons/recommended


See what an AI agent reads on this site: https://directindex.org/r/dermalogica.cz/agent-view

## The direct record
What agents get for Dermalogica CZ/SK, as JSON: https://directindex.org/api/direct/dermalogica.cz
- Book: none on record
- Order: none on record
- Menu: https://www.dermalogica.cz/klient/zapomenute-heslo/ (html_page; from the scan)
- Hours: none on record
- Phone: +420724165994
- Stable links that count: https://directindex.org/go/dermalogica.cz/menu

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): yes
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 25 | 25 |
| Readable | 8 | 25 |
| Actionable | 2 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 3 of 5, Agent-Readable. Cloudflare's report: https://isitagentready.com/dermalogica.cz
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: yes
- Markdown on Accept: text/markdown: yes
- llms.txt: yes
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: no

Keep watching this business (https://directindex.org/r/dermalogica.cz/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/dermalogica.cz/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=dermalogica.cz&force=1