# Dermal & Beauty Co: Agent-Direct Score A (87.7%)

Site: http://www.dermalbeautyco.com/
Report: https://directindex.org/r/dermalbeautyco.com
Scanned: 2026-10-18 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
Dermal & Beauty Co is ready for agents.
An AI assistant can open Dermal & Beauty Co's website. It can read what Dermal & Beauty Co offers. It finds a way to book or order directly on the site.

## Direct links
- Book directly: https://www.dermalbeautyco.com/beauty-membership (on the business's own site)
- Menu: https://www.dermalbeautyco.com/treatment-menu
- Phone: +61470416578

## What to fix first
- Prices: 4 prices on the site, the middle one A$500

## What the site tells visitors (Measured, not scored)
- **4 prices on the landing page, the middle one A$500.** In Melbourne, the middle price of comparable sites that show prices is A$78.47.

- **Structured data is incomplete.** (+5 points) Missing: telephone, opening hours. Guide: https://directindex.org/guides/structured-data-restaurant
- **No llms.txt.** (no points, but worth doing) Optional for now and cheap to add. It's a short text file that describes the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "Dermal & Beauty Co",
  "url": "http://www.dermalbeautyco.com/",
  "telephone": "+61470416578",
  "address": "6 Cecil Pl, 3181, Melbourne",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": -37.85053142,
    "longitude": 144.99426934
  },
  "potentialAction": [
    {
      "@type": "ReserveAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://www.dermalbeautyco.com/beauty-membership",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      },
      "result": {
        "@type": "Reservation",
        "name": "Reservation"
      }
    }
  ]
}
</script>
```

llms.txt. Save as /llms.txt at the root of the site.

```
# Dermal & Beauty Co

> local business in 6 Cecil Pl, 3181, Melbourne, Melbourne hairdressers and beauty salons. Phone +61470416578.

## Book or order directly

- Book: https://www.dermalbeautyco.com/beauty-membership (on the business's own site)
- Menu: https://www.dermalbeautyco.com/treatment-menu

## About

- Website: http://www.dermalbeautyco.com/
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all got a normal response.
- **Structured data found (LocalBusiness).** address
- **Price list of services is an HTML page.** Agents can read the items and prices.
- **Appointments on your own site.** Agents can book an appointment without going through a marketplace.

## Where it stands
46 of 3634 in Melbourne hairdressers and beauty salons. Top 1% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 100% | yes |
| Publish the menu or price list as HTML | 22% | yes |
| Let AI crawlers in (no block at the server or in robots.txt) | 99% | yes |
| Structured data with address, phone and hours | 23% | no |
| Have an llms.txt | 45% | no |

Nearest places in the index: Stable Massage (B, 2 m, https://directindex.org/r/stablemassage.com.au); MiuK Lash and Brow Artist (C, 3 m, https://directindex.org/r/miuk.com.au); Pocket Hair Studio (C, 5 m, https://directindex.org/r/pockethairstudio.com.au); Karlose James Salon (C, 63 m, https://directindex.org/r/karlosejames.com); Muscles Care Remedial and Applied Thai Massage (F, 73 m, https://directindex.org/r/musclescare.com.au); Barberesso (D, 73 m, https://directindex.org/r/barberesso.com.au); Mancini's Hair (C, 97 m, https://directindex.org/r/manciniandco.com.au); Beauty Brow Lash Bar (C, 98 m, https://directindex.org/r/beautybrowlashbar.com); The Bearded Man (C, 112 m, https://directindex.org/r/thebeardedman.com.au); Sona Rooms (B, 113 m, https://directindex.org/r/sonarooms.com.au).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.


Compared with its peers: Sites built with Squarespace 65% (49% A or B, 11547 sites); This site 87.7%.

See what an AI agent reads on this site: https://directindex.org/r/dermalbeautyco.com/agent-view

## Businesses like Dermal & Beauty Co in Melbourne hairdressers and beauty salons

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Melbourne hairdressers and beauty salons | 3634 | 54% | 27% | 87.7% |
| Sites built with Squarespace in Melbourne hairdressers and beauty salons | 410 | 67% | 47% | 87.7% |

The best of the sites built with Squarespace in Melbourne hairdressers and beauty salons: Izumi Japanese Massage (A 95.4%, https://directindex.org/r/izumimassage.com.au); Hair Spa Australia (A 93.8%, https://directindex.org/r/hairspa.com.au); Pure Aesthetics (A 93.8%, https://directindex.org/r/pureaestheticsbeauty.com.au); Studio Skin (A 93.8%, https://directindex.org/r/studioskin.com.au); Talking Beauty (A 93.8%, https://directindex.org/r/talkingbeauty.com).

With the fix above (Structured data is incomplete), the score would be about 95.4%, which would be first of 3,634 in Melbourne hairdressers and beauty salons.

## The direct record
What agents get for Dermal & Beauty Co, as JSON: https://directindex.org/api/direct/dermalbeautyco.com
- Book: https://www.dermalbeautyco.com/beauty-membership (own site; found by the scan of 2026-10-18, not yet tested)
- Order: none on record
- Menu: https://www.dermalbeautyco.com/treatment-menu (html_page; from the scan)
- Hours: none on record
- Phone: +61470416578
- Stable links that count: https://directindex.org/go/dermalbeautyco.com/book, https://directindex.org/go/dermalbeautyco.com/menu

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 25 | 25 |
| Readable | 17 | 25 |
| Actionable | 15 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/dermalbeautyco.com
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md)
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: yes

Keep watching this business (https://directindex.org/r/dermalbeautyco.com/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/dermalbeautyco.com/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=dermalbeautyco.com&force=1
