# Der Look: Agent-Direct Score C (66.2%)

Site: https://www.der-look.de
Report: https://directindex.org/r/der-look.de
Scanned: 2026-10-16 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
Der Look is partly visible to agents.
An AI assistant can open Der Look's website. It can't find a menu or price list, so it answers from other sites. To book or order, it is sent to Planity, a marketplace.

## Direct links
- Phone: +49 34126567075
- Address: Industriestraße 30 04229 Leipzig
- Hours, from OpenStreetMap: Mon–Wed 10:00–18:00; Thu 10:00–16:00; Fri 10:00–18:00; Sat–Sun closed

## Nearby, also direct
Places near Der Look that take a booking or an order on their own website, with no marketplace in between.
- Haarsalon Botanica (30 m): https://directindex.org/r/haarsalon-botanica.de
- Suay Massage (40 m): https://directindex.org/r/suay-massage.de
- Lima Massagetherapie Leipzig (160 m): https://directindex.org/r/massagetherapie-leipzig.de
- Palm Spa Village (230 m): https://directindex.org/r/palm-spavillage.de

## What to fix first
- **Appointments only through planity.** (+9 points) Every transaction an agent makes goes through the marketplace, which takes its commission. Add a direct way on your own site. Even a simple form will do. Guide: https://directindex.org/guides/book-direct-on-your-own-website
- **Ordering through an unrecognised third party.** (+9 points) Check that the provider keeps your business as the seller of record. Guide: https://directindex.org/guides/online-ordering-without-delivery-apps
- **No price list of services found.** (+7 points) Agents answer 'what do they offer and what does it cost?' from marketplaces and directories instead. Add a page that lists services and prices as text, and link to it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai
- **Structured data is incomplete.** (+3 points) Missing: opening hours. Guide: https://directindex.org/guides/structured-data-restaurant

## What the site tells visitors (Measured, not scored)
- **No English version declared.** Visitors from abroad, and assistants answering in English, read the page as it is. In Leipzig, 4.3% of comparable sites declare one.

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "BeautySalon",
  "name": "Der Look",
  "url": "https://www.der-look.de",
  "telephone": "+49 34126567075",
  "email": "service@der-look.de",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Industriestraße 30",
    "postalCode": "04229",
    "addressLocality": "Leipzig"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 51.3259179,
    "longitude": 12.3411363
  },
  "openingHours": "Mo-We,Fr 10:00-18:00; Th 10:00-16:00",
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Monday",
        "Tuesday",
        "Wednesday",
        "Friday"
      ],
      "opens": "10:00",
      "closes": "18:00"
    },
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Thursday"
      ],
      "opens": "10:00",
      "closes": "16:00"
    }
  ]
}
</script>
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all got a normal response.
- **Structured data found (LocalBusiness).** address, phone

## Where it stands
51 of 522 in Leipzig hairdressers and beauty salons. Top 10% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 89% | no |
| Publish the menu or price list as HTML | 15% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 89% | yes |
| Structured data with address, phone and hours | 13% | no |
| Have an llms.txt | 28% | yes |

Nearest places in the index: Haarsalon Botanica (C, 26 m, https://directindex.org/r/haarsalon-botanica.de); Suay Massage (C, 41 m, https://directindex.org/r/suay-massage.de); Angelika Koraus (F, 67 m, https://directindex.org/r/angelikakoraus.de); Lima Massagetherapie Leipzig (C, 159 m, https://directindex.org/r/massagetherapie-leipzig.de); Cut As (F, 182 m, https://directindex.org/r/cut-as.de); Hoffmann I (F, 222 m, https://directindex.org/r/hoffmannfriseur.de); Palm Spa Village (C, 226 m, https://directindex.org/r/palm-spavillage.de); Michael Hoffmann (F, 280 m, https://directindex.org/r/micha-hoffmann.de); Kö31 (C, 317 m, https://directindex.org/r/xn--k31-physio-ecb.de); Beti Lue. Salbenmanufaktur Leipzig (C, 412 m, https://directindex.org/r/salbenmanufaktur.de).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.


Compared with its peers: Sites built with Wix 53% (30% A or B, 24646 sites); Sites using Planity 48% (3% A or B, 553 sites); This site 66.2%.

See what an AI agent reads on this site: https://directindex.org/r/der-look.de/agent-view

## Businesses like Der Look in Leipzig hairdressers and beauty salons

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Leipzig hairdressers and beauty salons | 522 | 45% | 8% | 66.2% |
| Sites built with Wix in Leipzig hairdressers and beauty salons | 28 | 59% | 29% | 66.2% |
| Sites using Planity in Leipzig hairdressers and beauty salons | 11 | 48% | 0% | 66.2% |
| Sites built with Wix and using Planity in Leipzig hairdressers and beauty salons | 3 | 57% | 0% | 66.2% |

The best of the sites using Planity in Leipzig hairdressers and beauty salons: Blumentritt & Friseure (C 61.5%, https://directindex.org/r/blumentritt-friseure.de); Hegewald Friseure (C 61.5%, https://directindex.org/r/hegewald-friseure.de); Zaira Beauty Studio (C 61.5%, https://directindex.org/r/zairabeautystudio.de); Aysel & Ugur Tarlak Barber & Academy (D 44.6%, https://directindex.org/r/friseur-academie-tarlak.de); Christian Born Friseure (D 44.6%, https://directindex.org/r/christian-born-friseure.de).

With the three fixes above (Appointments only through planity; Ordering through an unrecognised third party; No price list of services found), the score would be about 100%, which would be first of 522 in Leipzig hairdressers and beauty salons.

## The direct record
What agents get for Der Look, as JSON: https://directindex.org/api/direct/der-look.de
- Book: none on record
- Order: none on record
- Menu: none on record
- Hours: Mo-We,Fr 10:00-18:00; Th 10:00-16:00 (closed now) (from OpenStreetMap)
- Phone: +49 34126567075

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 25 | 25 |
| Readable | 12 | 25 |
| Actionable | 6 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/der-look.de
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: yes
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: yes

Keep watching this business (https://directindex.org/r/der-look.de/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/der-look.de/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=der-look.de&force=1