# Dental Smiles London Kings Cross | The home of kind & gentle dentists: Agent-Direct Score C (63.1%)

Site: https://www.dentalsmileslondon.co.uk/our-practices/kings-cross/
Report: https://directindex.org/r/dentalsmileslondon.co.uk
Scanned: 2026-10-21 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
Dental Smiles London Kings Cross | The home of kind & gentle dentists is partly visible to agents.
An AI assistant can open Dental Smiles London Kings Cross | The home of kind & gentle dentists's website. It can't find a menu or price list, so it answers from other sites. It finds a way to book or order directly on the site.

## Direct links
- Book directly: https://www.dentalsmileslondon.co.uk/book-a-consultation (on the business's own site)
- Phone: 02039128109
- Address: 245 Pentonville Road, Kings Cross, N1 9NG, London
- Prices: 24 prices on the site, the middle one £94.00

## Nearby, also direct
Places near Dental Smiles London Kings Cross | The home of kind & gentle dentists that take a booking or an order on their own website, with no marketplace in between.
- Institute of Medical Physics (40 m): https://directindex.org/r/medicalphysics.institute
- Kings Cross Dental Practice (190 m): https://directindex.org/r/kingscrossdental.co.uk
- The Doctors Clinic (200 m): https://directindex.org/r/londondoctorsclinic.co.uk
- Treatmentway TEETH (330 m): https://directindex.org/r/treatmentwaytr.com
- Centre for Men's Health (450 m): https://directindex.org/r/centreformenshealth.co.uk

## What to fix first
- **No structured data for the business.** (+14 points) Add schema.org JSON-LD for the business (Dentist, MedicalClinic, Physiotherapy or the closest type, with name, address, telephone and openingHoursSpecification). Every assistant reads this block first, and the fix kit below has it filled in. Guide: https://directindex.org/guides/structured-data-restaurant
- **No list of services and prices found.** (+7 points) Agents answer 'what do they treat and what does it cost?' from directories instead. Add a page that lists services and prices as text, and link to it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai
- **No llms.txt.** (no points, but worth doing) Optional for now and cheap to add. It's a short text file that describes the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business
- **The phone number on the site doesn't match the open map data.** The site shows 02038375878, but OpenStreetMap or Overture Maps lists 02039128109. An assistant that sees two numbers can't tell which one to trust. Fix whichever is wrong, on the site or in the map data at openstreetmap.org.

## What the site tells visitors (Measured, not scored)
- **24 prices on the landing page, the middle one £94.00.** In London, the middle price of comparable sites that show prices is £80.00.

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "Dental Smiles London Kings Cross | The home of kind & gentle dentists",
  "url": "https://www.dentalsmileslondon.co.uk/our-practices/kings-cross/",
  "telephone": "02039128109",
  "address": "245 Pentonville Road, Kings Cross, N1 9NG, London",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 51.5308903,
    "longitude": -0.1186885
  },
  "potentialAction": [
    {
      "@type": "ReserveAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://www.dentalsmileslondon.co.uk/book-a-consultation",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      },
      "result": {
        "@type": "Reservation",
        "name": "Reservation"
      }
    }
  ]
}
</script>
```

llms.txt. Save as /llms.txt at the root of the site.

```
# Dental Smiles London Kings Cross | The home of kind & gentle dentists

> local business in 245 Pentonville Road, Kings Cross, N1 9NG, London, London dentists, clinics and vets. Phone 02039128109.

## Book or order directly

- Book: https://www.dentalsmileslondon.co.uk/book-a-consultation (on the business's own site)

## About

- Website: https://www.dentalsmileslondon.co.uk/our-practices/kings-cross/
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all got a normal response.
- **Appointments on your own site.** Agents can book an appointment without going through a marketplace.

## Where it stands
1423 of 5012 in London dentists, clinics and vets. Top 28% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 98% | yes |
| Publish the menu or price list as HTML | 6% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 97% | yes |
| Structured data with address, phone and hours | 30% | no |
| Have an llms.txt | 42% | no |

Nearest places in the index: Institute of Medical Physics (B, 40 m, https://directindex.org/r/medicalphysics.institute); Dr Clear Aligners (D, 162 m, https://directindex.org/r/drclearaligners.sg); Kings Cross Dental Practice (B, 194 m, https://directindex.org/r/kingscrossdental.co.uk); The Doctors Clinic (B, 197 m, https://directindex.org/r/londondoctorsclinic.co.uk); Treatmentway TEETH (B, 327 m, https://directindex.org/r/treatmentwaytr.com); Centre for Men's Health (B, 452 m, https://directindex.org/r/centreformenshealth.co.uk); Medi Turkey London (F, 486 m, https://directindex.org/r/mediturkey.co.uk); Amwell Veterinary Practice (F, 616 m, https://directindex.org/r/amwell.co.uk); Bloomsbury Surgery (C, 655 m, https://directindex.org/r/bloomsburysurgery.nhs.uk); Physiotherapy London Ltd (C, 691 m, https://directindex.org/r/physiotherapylondonltd.com).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

Recommended when people ask: "A consultation for teeth aligners. Where can I book online?" (ChatGPT, Claude); "A teeth cleaning and check-up, I want to book a slot online for next week." (Claude)


Compared with its peers: Sites built with Webflow 56% (22% A or B, 9629 sites); This site 63.1%.

See what an AI agent reads on this site: https://directindex.org/r/dentalsmileslondon.co.uk/agent-view

## Named by ChatGPT and Claude for "A teeth cleaning and check-up, I want to book a slot online for next week" and "A consultation for teeth aligners. Where can I book online?" in London dentists, clinics and vets, October 2026
- "A teeth cleaning and check-up, I want to book a slot online for next week." (2026-10-26): Claude with a link to this site. https://directindex.org/city/london-clinics/recommended/teeth-cleaning
- "A consultation for teeth aligners. Where can I book online?" (2026-10-26): ChatGPT with a link to this site; Claude with a link to this site. https://directindex.org/city/london-clinics/recommended/aligners
Named by 2 of 3 assistants asked. Badge: https://directindex.org/badge/named/dentalsmileslondon.co.uk.svg

## Businesses like Dental Smiles London Kings Cross | The home of kind & gentle dentists in London dentists, clinics and vets

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in London dentists, clinics and vets | 5012 | 50% | 21% | 63.1% |
| Sites built with Webflow in London dentists, clinics and vets | 89 | 60% | 25% | 63.1% |

The best of the sites built with Webflow in London dentists, clinics and vets: Dr G Staight (A 86.2%, https://directindex.org/r/thestaightpractice.co.uk); Bow Lane Dental Group (B 84.6%, https://directindex.org/r/bowlanedental.com); Freshdental Clinic and Institute (B 84.6%, https://directindex.org/r/freshdental.co.uk); STD Check London (B 84.6%, https://directindex.org/r/sexualhealthclinic.london); STD Check London (B 84.6%, https://directindex.org/r/sexualhealthclinic.london).

With the two fixes above (No structured data for the business; No list of services and prices found), the score would be about 95.4%, which would be first of 5,012 in London dentists, clinics and vets.

## The direct record
What agents get for Dental Smiles London Kings Cross | The home of kind & gentle dentists, as JSON: https://directindex.org/api/direct/dentalsmileslondon.co.uk
- Book: https://www.dentalsmileslondon.co.uk/book-a-consultation (own site; found by the scan of 2026-10-21, not yet tested)
- Order: none on record
- Menu: none on record
- Hours: none on record
- Phone: 02039128109
- Stable links that count: https://directindex.org/go/dentalsmileslondon.co.uk/book

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 25 | 25 |
| Readable | 1 | 25 |
| Actionable | 15 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/dentalsmileslondon.co.uk
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md)
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: no

Keep watching this business (https://directindex.org/r/dentalsmileslondon.co.uk/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/dentalsmileslondon.co.uk/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=dentalsmileslondon.co.uk&force=1
