# Pizza Matilda: Agent-Direct Score F (35.4%)

Site: https://deliverypizza.fi/
Report: https://directindex.org/r/deliverypizza.fi
Scanned: 2026-10-14 (Provisional: the action test and the assistant citation check still to come; the hatched part of the bar is not measured yet.)
Pizza Matilda is largely invisible to agents.

## Direct links
- Phone: +358 40 0256911

## What to fix first
- **No structured data for the business.** (+15 points) Add schema.org JSON-LD for the business (Restaurant, LocalBusiness or the closest type, with name, address, telephone and openingHoursSpecification, plus servesCuisine and acceptsReservations). It is the one block every assistant reads first; the fix kit below has it filled in. Guide: https://directindex.org/guides/structured-data-restaurant
- **No booking or ordering path at all.** (+15 points) Agents have nothing to act on. Add a booking or ordering page on your own domain. Guide: https://directindex.org/guides/book-direct-on-your-own-website
- **No menu or price list found.** (+7 points) Agents answer 'what do they offer' from marketplaces instead. Add a menu or price list page and link it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai
- **Almost no text without JavaScript.** (+2 points) Crawlers that do not run scripts see an empty page. Render the menu, hours and address as plain HTML. Guide: https://directindex.org/guides/website-blank-without-javascript
- **No llms.txt.** (no points, still worth doing) Optional today, cheap to add: a short text file describing the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business

## Fix kit: What to paste

Structured data (JSON-LD). One block in the page's head, or in the builder's custom-code slot. Replace anything that is wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "FastFoodRestaurant",
  "name": "Pizza Matilda",
  "url": "https://deliverypizza.fi/",
  "telephone": "+358 40 0256911",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Kilpakuja 1",
    "postalCode": "01280",
    "addressLocality": "Vantaa"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 60.2427405,
    "longitude": 25.1117764
  },
  "openingHours": "Mo-Su 12:00-02:00",
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [],
      "opens": "12:00",
      "closes": "02:00"
    }
  ],
  "servesCuisine": [
    "pizza"
  ]
}
</script>
```

llms.txt. Save as /llms.txt at the root of the site.

```
# Pizza Matilda

> fast food restaurant (pizza) in Kilpakuja 1 01280 Vantaa, Helsinki. Phone +358 40 0256911.

## Opening hours

Mo-Su 12:00-02:00

## About

- Website: https://deliverypizza.fi/
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
```

## Already right
- **robots.txt lets AI crawlers in.** There is no robots.txt, which allows everything.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all received a normal response.

## Where it stands
697 of 927 in Helsinki. Top 75% of the sites scanned in this index.

| What the top tenth of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 87% | no |
| Publish the menu or price list as HTML | 86% | no |
| Let AI crawlers in (no edge block, no robots.txt block) | 94% | yes |
| Structured data with address, phone and hours | 43% | no |
| Have an llms.txt | 20% | no |

Nearest places with a similar menu: Skandikpizza (F, 30 m, https://directindex.org/r/skandikpizza.fi); Pizza Roosa (F, 797 m, https://directindex.org/r/pizzaroosa.fi); Rajakylän Pizza & Kebab (C, 1470 m, https://directindex.org/r/xn--rajakylpizza-kebab-rtb.fi); Kontulan Kuningas (C, 2421 m, https://directindex.org/r/kontulankuningas.fi); Vartiokylä Pizzeria (C, 2683 m, https://directindex.org/r/vartiokylapizzeria.fi); II Caldo di Napoli (D, 2771 m, https://directindex.org/r/webnode.fi); Vuosaaren Kebab & Pizza (C, 2793 m, https://directindex.org/r/vuosaarenkebabpizza.fi); Pizza Veljet (D, 2829 m, https://directindex.org/r/pizzaveljet.fi); Jakos Ravintola & Pizzeria (D, 2843 m, https://directindex.org/r/jakos.fi); Kalkan Pizza (D, 2854 m, https://directindex.org/r/kalkanpizza.fi).

## What assistants answer
Not asked yet. Assistants are asked about the top-ranked businesses in each city index, and about every claimed business the moment it is claimed; claim this page to be included.

See what an AI agent reads on this site: https://directindex.org/r/deliverypizza.fi/agent-view

## Businesses like Pizza Matilda in Helsinki

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Same kind in Helsinki | 927 | 46% | 17% | 35.4% |

The best of Same kind in Helsinki: Dolce Italia (A 100%, https://directindex.org/r/dolceitalia.fi); Finlandia Caviar (A 100%, https://directindex.org/r/finlandiacaviar.fi); Ipon Pizza (A 100%, https://directindex.org/r/iponpizza.fi); La Lasagna (A 100%, https://directindex.org/r/lalasagnahelsinki.com); Mount Kailash (A 100%, https://directindex.org/r/mountkailash.fi).

With the three fixes above (No structured data for the business; No booking or ordering path at all; No menu or price list found) the score would be about 92.3%: 18th of 927 in Helsinki, up from 697th.

## The direct record
What agents get for Pizza Matilda, as JSON: https://directindex.org/api/direct/deliverypizza.fi
- Book: none on record
- Order: none on record
- Menu: none on record
- Hours: Mo-Su 12:00-02:00 (closed now) (from OpenStreetMap)
- Phone: +358 40 0256911

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 23 | 25 |
| Readable | 0 | 25 |
| Actionable | 0 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 0 of 5, Not Ready. Cloudflare's report: https://isitagentready.com/deliverypizza.fi
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: no (how: https://isitagentready.com/.well-known/agent-skills/sitemap/SKILL.md)
- AI bot rules in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/ai-rules/SKILL.md)
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md)
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: no

Deep report: https://directindex.org/r/deliverypizza.fi/deep. Ten questions the way people ask, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF: 19 EUR, one-off.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=deliverypizza.fi&force=1
