# Hair & Beauty by Deirdre Lawless: Agent-Direct Score C (57.4%)

Site: http://www.deirdrelawless.com/
Report: https://directindex.org/r/deirdrelawless.com
Scanned: 2026-10-21 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
Hair & Beauty by Deirdre Lawless is partly visible to agents.
Some AI assistants are turned away by Hair & Beauty by Deirdre Lawless's website. It can't find a menu or price list, so it answers from other sites. It finds a way to book or order directly, through Phorest.

## Direct links
- Book directly: https://gift-cards.phorest.com/salons/hairandbeautydeirdre# (through phorest acting for the business)
- Phone: +35316217887
- Address: Unit, 2 Chapel Hill, K78 K8F7, Lucan

## Nearby, also direct
Places near Hair & Beauty by Deirdre Lawless that take a booking or an order on their own website, with no marketplace in between.
- The Turkish Barbers (30 m): https://directindex.org/r/theturkishbarber.ie
- Femme Fatale Lucan (30 m): https://directindex.org/r/femmefatale.ie
- Pamper and Powder Beauty Salon (170 m): https://directindex.org/r/pamperandpowder.ie
- Julia's Day Spa (280 m): https://directindex.org/r/juliasdayspa.ie
- Skin Smart Clinic Limited (360 m): https://directindex.org/r/skinsmart.ie

## What to fix first
- **No price list of services found.** (+7 points) Agents answer 'what do they offer and what does it cost?' from marketplaces and directories instead. Add a page that lists services and prices as text, and link to it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai
- **The server turns AI crawlers away at the door.** (+6.7 points) Requests as GPTBot (challenge:access denied), ClaudeBot (challenge:access denied) were refused, but a normal browser got the page. That's usually a bot list at the host or in a firewall that the owner never chose. Ask the host to allow these user agents. Guide: https://directindex.org/guides/blocking-ai-crawlers-without-knowing
- **Structured data is incomplete.** (+6 points) Missing: address, telephone, opening hours. Guide: https://directindex.org/guides/structured-data-restaurant
- **No llms.txt.** (no points, but worth doing) Optional for now and cheap to add. It's a short text file that describes the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Hair & Beauty by Deirdre Lawless",
  "url": "http://www.deirdrelawless.com/",
  "telephone": "+35316217887",
  "address": "Unit, 2 Chapel Hill, K78 K8F7, Lucan",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 53.35896299,
    "longitude": -6.44387509
  },
  "potentialAction": [
    {
      "@type": "ReserveAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://gift-cards.phorest.com/salons/hairandbeautydeirdre#",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      },
      "result": {
        "@type": "Reservation",
        "name": "Reservation"
      }
    }
  ]
}
</script>
```

llms.txt. Save as /llms.txt at the root of the site.

```
# Hair & Beauty by Deirdre Lawless

> organization in Unit, 2 Chapel Hill, K78 K8F7, Lucan, Dublin hairdressers and beauty salons. Phone +35316217887.

## Book or order directly

- Book: https://gift-cards.phorest.com/salons/hairandbeautydeirdre# (through phorest acting for the business)

## About

- Website: http://www.deirdrelawless.com/
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents.
- **Structured data found (Organization).** no address, phone or hours in it
- **Appointments through phorest on your own domain.** There's no marketplace commission, and the customer stays yours.
- **Phorest works with agents through its partners.** Phorest's consumer booking terms do not mention bots or automated use; its API is issued on request to a business or its partner developers, and Reserve with Google sends clients to the Phorest booking site. Terms read on 2026-10-15: https://www.phorest.com/termsandconditions-consumer/. An assistant that isn't a partner may not be able to finish there. A direct path on your own domain works for all of them.

## Where it stands
440 of 819 in Dublin hairdressers and beauty salons. Top 54% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 100% | yes |
| Publish the menu or price list as HTML | 35% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 99% | no |
| Structured data with address, phone and hours | 14% | no |
| Have an llms.txt | 46% | no |

Nearest places in the index: The Turkish Barbers (D, 26 m, https://directindex.org/r/theturkishbarber.ie); Femme Fatale Lucan (C, 30 m, https://directindex.org/r/femmefatale.ie); Pamper and Powder Beauty Salon (C, 167 m, https://directindex.org/r/pamperandpowder.ie); Baan Thai Massage (C, 175 m, https://directindex.org/r/thaimassagelucan.com); Julia's Day Spa (B, 283 m, https://directindex.org/r/juliasdayspa.ie); V-styles (D, 335 m, https://directindex.org/r/v-styles.ie); Skin Smart Clinic Limited (C, 356 m, https://directindex.org/r/skinsmart.ie); Carmel's Skin and Body Clinic (D, 910 m, https://directindex.org/r/carmelsclinic.com); Bliss beauty salon (C, 1892 m, https://directindex.org/r/blissbeautylucan.com); Maria Klos Aesthetics (F, 2345 m, https://directindex.org/r/mariaklos.ie).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.


Compared with its peers: Sites built with WordPress 57% (28% A or B, 145483 sites); Sites using Phorest 59% (19% A or B, 437 sites); This site 57.4%.

See what an AI agent reads on this site: https://directindex.org/r/deirdrelawless.com/agent-view

## Businesses like Hair & Beauty by Deirdre Lawless in Dublin hairdressers and beauty salons

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Dublin hairdressers and beauty salons | 819 | 55% | 28% | 57.4% |
| Sites built with WordPress in Dublin hairdressers and beauty salons | 365 | 60% | 30% | 57.4% |
| Sites using Phorest in Dublin hairdressers and beauty salons | 97 | 58% | 13% | 57.4% |
| Sites built with WordPress and using Phorest in Dublin hairdressers and beauty salons | 67 | 58% | 9% | 57.4% |

The best of the sites built with WordPress and using Phorest in Dublin hairdressers and beauty salons: Twenty11 Atelier (A 87.7%, https://directindex.org/r/twenty11.ie); Moyo Hairdressing (B 78.5%, https://directindex.org/r/moyo.ie); Ross Adams (B 78.5%, https://directindex.org/r/rossadamshairandbeauty.com); Noir Hand & Foot Spa (B 76.9%, https://directindex.org/r/noirhandandfootspa.com); Effies (B 73.8%, https://directindex.org/r/effies.ie).

With the three fixes above (No price list of services found; The server turns AI crawlers away at the door; Structured data is incomplete), the score would be about 87.7%. That would be 11th of 819 in Dublin hairdressers and beauty salons, up from 440th.

## The direct record
What agents get for Hair & Beauty by Deirdre Lawless, as JSON: https://directindex.org/api/direct/deirdrelawless.com
- Book: https://gift-cards.phorest.com/salons/hairandbeautydeirdre# (vendor on own site: Phorest; found by the scan of 2026-10-21, not yet tested)
- Order: none on record
- Menu: none on record
- Hours: none on record
- Phone: +35316217887
- Stable links that count: https://directindex.org/go/deirdrelawless.com/book

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no
- Vendor terms for agents, Phorest: Through partners. Phorest's consumer booking terms do not mention bots or automated use; its API is issued on request to a business or its partner developers, and Reserve with Google sends clients to the Phorest booking site. Read 2026-10-15: https://www.phorest.com/termsandconditions-consumer/

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 18.3 | 25 |
| Readable | 9 | 25 |
| Actionable | 10 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/deirdrelawless.com
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/ai-rules/SKILL.md)
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md)
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: yes

Keep watching this business (https://directindex.org/r/deirdrelawless.com/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/deirdrelawless.com/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=deirdrelawless.com&force=1
