# The Dead Crafty Beer Company - Allerton: Agent-Direct Score D (43.1%)

Site: https://www.deadcraftybeercompany.com/
Report: https://directindex.org/r/deadcraftybeercompany.com
Scanned: 2026-10-24 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
The Dead Crafty Beer Company - Allerton is hard for agents to use.
An AI assistant can open The Dead Crafty Beer Company - Allerton's website. It can't find a menu or price list, so it answers from other sites. It finds a phone number, but no link to book or order online.

## Direct links
- Phone: 07977228918
- Address: Allerton Road 97 L18 2DD Liverpool
- Outdoor seating (OpenStreetMap)

## Nearby, also direct
Places near The Dead Crafty Beer Company - Allerton that take a booking or an order on their own website, with no marketplace in between.
- The Watering Can (1.1 km): https://directindex.org/r/thewateringcanliverpool.com
- The Childwall Fiveways Hotel (1.4 km): https://directindex.org/r/jdwetherspoon.com
- The Willow Bank (1.9 km): https://directindex.org/r/greeneking.co.uk

## What to fix first
- **No structured data for the business.** (+14 points) Add schema.org JSON-LD for the business (CafeOrCoffeeShop, BarOrPub or the closest type, with name, address, telephone and openingHoursSpecification, plus servesCuisine). Every assistant reads this block first, and the fix kit below has it filled in. Guide: https://directindex.org/guides/structured-data-restaurant
- **No booking or ordering link on the website.** (+13 points) There's only a phone number or WhatsApp, and agents can't use those yet. If you take bookings or orders through a platform, link to it from the site so agents can find it. Add a booking or ordering page. Guide: https://directindex.org/guides/book-direct-on-your-own-website
- **No menu or price list found.** (+7 points) Agents answer 'what do they offer?' from marketplaces instead. Add a page with the menu or price list and link to it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "BarOrPub",
  "name": "The Dead Crafty Beer Company - Allerton",
  "url": "https://www.deadcraftybeercompany.com/",
  "telephone": "07977228918",
  "email": "deadcraftybeerco@gmail.com",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Allerton Road 97",
    "postalCode": "L18 2DD",
    "addressLocality": "Liverpool"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 53.38589,
    "longitude": -2.9078836
  }
}
</script>
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all got a normal response.

## Where it stands
Not ranked yet in Liverpool cafes and bars.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 100% | no |
| Publish the menu or price list as HTML | 90% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 90% | yes |
| Structured data with address, phone and hours | 40% | no |
| Have an llms.txt | 30% | yes |

Nearest places in the index: Richmond Tavern (C, 699 m, https://directindex.org/r/emberinns.co.uk); The Watering Can (F, 1117 m, https://directindex.org/r/thewateringcanliverpool.com); The Childwall Fiveways Hotel (B, 1416 m, https://directindex.org/r/jdwetherspoon.com); Handyman (F, 1438 m, https://directindex.org/r/handymansupermarket.co.uk); The Willow Bank (A, 1895 m, https://directindex.org/r/greeneking.co.uk); Aigburth Arms (D, 1912 m, https://directindex.org/r/blindtigerinns.co.uk); 5 Fifty Bistro (C, 2575 m, https://directindex.org/r/ueniweb.com); One Percent Forest (C, 2886 m, https://directindex.org/r/onepercentforest.co.uk); Bear & Staff (D, 2932 m, https://directindex.org/r/chefandbrewer.com); The Coffee House (C, 3026 m, https://directindex.org/r/craftunionpubs.com).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

Recommended when people ask: "The best craft beer place tonight. Do I need to reserve?" (ChatGPT, Gemini)


Compared with its peers: Sites built with Shopify 48% (24% A or B, 13925 sites); This site 43.1%.

See what an AI agent reads on this site: https://directindex.org/r/deadcraftybeercompany.com/agent-view

## Named by ChatGPT and Gemini for "The best craft beer place tonight. Do I need to reserve?" in Liverpool cafes and bars, October 2026
- "The best craft beer place tonight. Do I need to reserve?" (2026-10-21): ChatGPT with a link to this site; Gemini with a link to this site. https://directindex.org/city/liverpool-cafes-bars/recommended/craft-beer
Named by 2 of 2 assistants asked. Badge: https://directindex.org/badge/named/deadcraftybeercompany.com.svg

## Businesses like The Dead Crafty Beer Company - Allerton in Liverpool cafes and bars

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Sites built with Shopify in Liverpool cafes and bars | 10 | 61% | 20% | 43.1% |

The best of the sites built with Shopify in Liverpool cafes and bars: Cat Café (A 88.8%, https://directindex.org/r/catcafe.co.uk); Carlisi (B 73.8%, https://directindex.org/r/carlisi.co.uk); Black Sheep Coffee (C 64.6%, https://directindex.org/r/blacksheepcoffee.co.uk); Black Sheep Coffee (C 61.5%, https://directindex.org/r/blacksheepcoffee.us); Rocco (C 61.5%, https://directindex.org/r/rocococoffeeliverpool.com).

## The direct record
What agents get for The Dead Crafty Beer Company - Allerton, as JSON: https://directindex.org/api/direct/deadcraftybeercompany.com
- Book: none on record
- Order: none on record
- Menu: none on record
- Hours: none on record
- Phone: 07977228918

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): yes
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 25 | 25 |
| Readable | 1 | 25 |
| Actionable | 2 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/deadcraftybeercompany.com
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: yes
- llms.txt: yes
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: yes
- OAuth protected resource metadata: yes
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: yes
- JSON-LD for the business: no

Keep watching this business (https://directindex.org/r/deadcraftybeercompany.com/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/deadcraftybeercompany.com/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=deadcraftybeercompany.com&force=1