---
title: What an AI agent reads on Zero% by Dan Murphy's · The Direct Index
url: https://directindex.org/r/danmurphys.com.au/agent-view?format=md
---

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 [Report](https://directindex.org/r/danmurphys.com.au) · scanned 2026-10-18

# What an AI agent reads on Zero% by Dan Murphy's

An assistant's crawler fetches the page once, without running JavaScript, and reads the text, the structured data and the links. Below is what it gets from [danmurphys.com.au](https://www.danmurphys.com.au/discover/non-alcoholic), taken from the copy the scanner kept.

10,559

characters of text without JavaScript

Organization

structured data for the business

0

of 3 AI crawlers turned away at the edge

 Text

## The words an agent gets

Title: Buy Non-Alcoholic Wine, Beer & Drinks with Delivery in Australia | Dan Murphy’s · language en. First 1,800 of 10,559 characters:

```
Buy Non-Alcoholic Wine, Beer & Drinks with Delivery in Australia | Dan Murphy’s Dan murphy's logo Home Dan murphy's logo Login My Dan's Account Pick up: Thornleigh Open till 10pm Cart Offers Shop All Offers Current Offers Dan's Low Price Offers Member Offers Clearance Catalogue Out Now Buy One Get One Free Shop All Category Offers Wine Offers Spirits Offers Beer Offers Cider Offers Premix Offers Wine Shop All Wine Red Wine Shiraz Cabernet Sauvignon Pinot Noir Rosé Red Blends Merlot Cabernet Merlot Shiraz Cabernet Grenache Sangiovese Tempranillo Shop All White Wine Sauvignon Blanc Chardonnay Pinot Gris Grigio Riesling Semillon Sauv Blanc Moscato Shop All Sparkling NEW Champagne Sparkling White Wine Sparkling Rose Wine Prosecco Shop All Other Wine Fortfied Wine Bagnums Zero%* Alcohol Wine Under Wraps Offers Red Wine Offers White Wine Offers Popular Brands Penfolds Jacob's Creek Veuve Clicquot Moët & Chandon Spirits Shop All Spirits Spirits Whisky Gin Vodka Rum Bourbon Tequila Liqueurs Brandy & Cognac Shop All Whisky Single Malt Whisky Scotch Whisky Japanese Whisky Irish Whiskey American Whiskey Australian Whisky Shop All Offers Spirits Offers Popular Brands Johnnie Walker Jack Daniels Glenfiddich Jim Beam Bundaberg Smirnoff Inspiration New Spirits Discover Spirits Discover Vodka Discover Whisky Zero%* Alcohol Spirits Beer & Cider Shop All Beer Beer Lager Pale Ale IPA Ginger Beer Ale Dark Beer Pilsner Stout Shop All Cider Apple Cider Pear Cider Shop All Offers Beer Offers Cider Offers Popular Brands Great Northern Brewing Carlton Dry Victoria Bitter Coopers Hahn Somersby Heineken Inspiration New Beer & Cider Discover Beer Discover Craft Beer Ultra Low & No Carb Zero%* Alcohol Beer Premix Shop All Premix Type Vodka Bourbon Seltzers Gin Rum Whisky Spritzers Shop All Offers P
```

 Facts

## What it can say about the business

| A business type in JSON-LD | Organization |
| Name | Dan Murphy's |
| Telephone | no |
| Address | no |
| Opening hours | no |
| Menu or price list | nothing |
| Cuisine in structured data | no |
| JSON-LD blocks | 3 (Answer, BlogPosting, FAQPage, ImageObject, ItemList, ListItem) |

 Actions

## The links it would act on

| Link | Role | Where it goes |
| --- | --- | --- |
| [www.danmurphys.com.au/help/help-centre/categories/360000136676-Deliver](https://www.danmurphys.com.au/help/help-centre/categories/360000136676-Delivery,-order-tracking-&-pick-up) | ordering | the business's own site |
| [10298563.fls.doubleclick.net/activityi;src=10298563;type=dm_si0;cat=ed](https://10298563.fls.doubleclick.net/activityi;src=10298563;type=dm_si0;cat=edg_d00;rcb=8;ord=6059825759752;npa=0;auiddc=1597675951.1792314061;u1=guest;u10=;u11=;u12=;u13=;u14=;u15=;u16=;u17=;u18=;u19=;u2=;u20=;u21=https%3A%2F%2Fwww.danmurphys.com.au%2Fhelp%2Fhelp-centre%2Fcategories%2F360000136676-Delivery%2C-order-tracking-%26amp%3B-pick-up%3D;u3=Desktop;u4=;u5=;u6=;u7=;u8=;u9=;gdid=dY2E1Nz;uaa=;uab=;uafvl=;uamb=0;uam=;uap=;uapv=;uaw=0;pscdl=noapi;frm=0;_tu=AFA;gtb=3;gtm=45c92e6ae1v9190909461za204zb871764131zd871764131xecxf4;gcd=13l3l3l3l1l1;dma=0;dc_fmt=2;tag_exp=115938466~115938469~118897920~118897930~120213116~120385422~120469145~120469153~121246026~121246034;epver=2;gap.gtb=3;dc_random=1792314062_FOdKnZIc_T6hQnsIEyXrcxv4zpQ-F4U_PQ;_dc_test=1;~oref=https%3A%2F%2Fwww.danmurphys.com.au%2Fhelp%2Fhelp-centre%2Fcategories%2F360000136676-Delivery%2C-order-tracking-%26amp%3B-pick-up%3D?) | ordering | an unrecognised third party |

Everything here comes from fetching the homepage once as a crawler. The [report](https://directindex.org/r/danmurphys.com.au) turns it into a score and a list of fixes, with code to paste.

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Business listings come from OpenStreetMap contributors, under the ODbL. Scores are published under the same licence.

```json
{"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://directindex.org/#org","name":"The Direct Index","url":"https://directindex.org/","logo":"https://directindex.org/favicon.svg","email":"hello@directindex.org","founder":{"@type":"Person","@id":"https://directindex.org/#antonio","name":"Antonio Curado","sameAs":["https://x.com/ab_curado"]},"description":"Independent measurement of whether AI agents can find, read and act on a business's own website."},{"@type":"WebSite","@id":"https://directindex.org/#site","url":"https://directindex.org/","name":"The Direct Index","publisher":{"@id":"https://directindex.org/#org"},"inLanguage":"en","potentialAction":{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://directindex.org/scan?url={url}"},"query-input":"required name=url"}},{"@type":"WebAPI","name":"The Direct Index API","url":"https://directindex.org/openapi.json","documentation":"https://directindex.org/llms-full.txt","provider":{"@id":"https://directindex.org/#org"}}]}
```