# Da Matteo i viktoriapassagen: Agent-Direct Score D (50%)

Site: https://damatteo.se/
Report: https://directindex.org/r/damatteo.se
Scanned: 2026-10-16 (Provisional, with the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
Da Matteo i viktoriapassagen is hard for agents to use.
An AI assistant can open Da Matteo i viktoriapassagen's website. It can't find a menu or price list, so it answers from other sites. It can't find a link to book or order online.

## Direct links
- Phone: +46 31 774 28 81
- Address: Södra Larmgatan 14 41134 Göteborg
- Hours, from OpenStreetMap · Overture Maps: Mon–Fri 08:00–18:00; Sat 10:00–17:00; Sun 11:00–16:00
- Prices: 4 prices on the site, the middle one SEK 215

## Nearby, also direct
Places near Da Matteo i viktoriapassagen that take a booking or an order on their own website, with no marketplace in between.
- Hernö Gin Bar - Göteborg (70 m): https://directindex.org/r/hernogin.com
- Bar Bulot (130 m): https://directindex.org/r/bulot.se
- Beer’n Fries (140 m): https://directindex.org/r/beernfries.com
- PONG AB (160 m): https://directindex.org/r/pong.se
- Bee Kok & Bar (170 m): https://directindex.org/r/beebar.se

## What to fix first
- **No structured data for the business.** (+15 points) Add schema.org JSON-LD for the business (CafeOrCoffeeShop, BarOrPub or the closest type, with name, address, telephone and openingHoursSpecification, plus servesCuisine). Every assistant reads this block first, and the fix kit below has it filled in. Guide: https://directindex.org/guides/structured-data-restaurant
- **No booking or ordering link on the website.** (+15 points) There's no link on the site for an agent to follow. If you take bookings or orders through a platform, link to it from the site so agents can find it. Add a booking or ordering page on your own domain. Guide: https://directindex.org/guides/book-direct-on-your-own-website
- **No menu or price list found.** (+7 points) Agents answer 'what do they offer?' from marketplaces instead. Add a page with the menu or price list and link to it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai

## What the site tells visitors (Measured, not scored)
- **4 prices on the landing page, the middle one SEK 215.** 

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "CafeOrCoffeeShop",
  "name": "Da Matteo i viktoriapassagen",
  "url": "https://damatteo.se/",
  "telephone": "+46 31 774 28 81",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Södra Larmgatan 14",
    "postalCode": "41134",
    "addressLocality": "Göteborg",
    "addressCountry": "SE"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 57.7033703,
    "longitude": 11.9654205
  },
  "openingHours": "Mo-Fr 08:00-18:00; Sa 10:00-17:00; Su 11:00-16:00",
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Monday",
        "Tuesday",
        "Wednesday",
        "Thursday",
        "Friday"
      ],
      "opens": "08:00",
      "closes": "18:00"
    },
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Saturday"
      ],
      "opens": "10:00",
      "closes": "17:00"
    },
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Sunday"
      ],
      "opens": "11:00",
      "closes": "16:00"
    }
  ]
}
</script>
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all got a normal response.

## Where it stands
169 of 325 in Gothenburg cafes and bars. Top 52% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 91% | no |
| Publish the menu or price list as HTML | 45% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 97% | yes |
| Structured data with address, phone and hours | 21% | no |
| Have an llms.txt | 36% | yes |

Nearest places in the index: Wolfgang Vincafé (F, 68 m, https://directindex.org/r/wolfgangvincafe.se); Hernö Gin Bar - Göteborg (D, 74 m, https://directindex.org/r/hernogin.com); Café du Nord (F, 111 m, https://directindex.org/r/cafedunord.se); Bar Bulot (D, 129 m, https://directindex.org/r/bulot.se); Kopps (D, 137 m, https://directindex.org/r/kopps.se); Beer’n Fries (A, 143 m, https://directindex.org/r/beernfries.com); PONG AB (C, 158 m, https://directindex.org/r/pong.se); Josefin Te&Kaffe kryddspecialist (D, 165 m, https://directindex.org/r/josefin-te.se); Salut (D, 165 m, https://directindex.org/r/salut-saluhallen.se); Bee Kok & Bar (C, 168 m, https://directindex.org/r/beebar.se).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.


Compared with its peers: Sites built with Shopify 47% (23% A or B, 13001 sites); This site 50%.

See what an AI agent reads on this site: https://directindex.org/r/damatteo.se/agent-view

## Businesses like Da Matteo i viktoriapassagen in Gothenburg cafes and bars

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Gothenburg cafes and bars | 325 | 50% | 17% | 50% |
| Sites built with Shopify in Gothenburg cafes and bars | 12 | 64% | 33% | 50% |

The best of the sites built with Shopify in Gothenburg cafes and bars: BrewDog Göteborg (B 78.8%, https://directindex.org/r/brewdog.com); Kafferäven Rosteri & Butik (B 78.5%, https://directindex.org/r/kafferaven.se); A43 Coffee (B 73.8%, https://directindex.org/r/a43.se); Morgon Coffee Roasters (B 73.8%, https://directindex.org/r/morgoncoffeeroasters.com); Calabash kafè (C 68.8%, https://directindex.org/r/calabashkafe.se).

With the three fixes above (No structured data for the business; No booking or ordering link on the website; No menu or price list found), the score would be about 96.3%, which would be first of 325 in Gothenburg cafes and bars.

## The direct record
What agents get for Da Matteo i viktoriapassagen, as JSON: https://directindex.org/api/direct/damatteo.se
- Book: none on record
- Order: none on record
- Menu: none on record
- Hours: Mo-Fr 08:00-18:00; Sa 10:00-17:00; Su 11:00-16:00 (closed now) (from OpenStreetMap)
- Phone: +46 31 774 28 81

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): yes
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 25 | 25 |
| Readable | 0 | 25 |
| Actionable | 15 | 30 |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/damatteo.se
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: yes
- llms.txt: yes
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: yes
- OAuth protected resource metadata: yes
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: yes
- JSON-LD for the business: no

Keep watching this business (https://directindex.org/r/damatteo.se/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/damatteo.se/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=damatteo.se&force=1