# Cricklewood Dental: Agent-Direct Score C (61.5%)

Site: https://cricklewooddental.co.uk/
Report: https://directindex.org/r/cricklewooddental.co.uk
Scanned: 2026-10-21 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
Cricklewood Dental is partly visible to agents.
An AI assistant can open Cricklewood Dental's website. It can't find a menu or price list, so it answers from other sites. It finds a way to book or order directly, through pcurl.uk.

## Direct links
- Phone: 02084525504
- Address: Cricklewood Broadway 165 London
- WhatsApp: a link on the site

## Nearby, also direct
Places near Cricklewood Dental that take a booking or an order on their own website, with no marketplace in between.
- Chichele Road Surgery (120 m): https://directindex.org/r/chicheleroadsurgery.co.uk
- Almas Dentist & Aesthetics (190 m): https://directindex.org/r/almasdental.co.uk
- Willesden Green Surgery (320 m): https://directindex.org/r/willesdengreensurgery.nhs.uk
- Mapesbury Medical Group (660 m): https://directindex.org/r/mapesburymedicalgroup.co.uk
- Park Avenue Dental Care (1.1 km): https://directindex.org/r/parkavenuedentalcare.com

## What to fix first
- **Appointments through an unrecognised third party.** (+9 points) Check that the provider keeps your business as the seller of record. Guide: https://directindex.org/guides/book-direct-on-your-own-website
- **No list of services and prices found.** (+7 points) Agents answer 'what do they treat and what does it cost?' from directories instead. Add a page that lists services and prices as text, and link to it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai
- **Structured data is incomplete.** (+6 points) Missing: address, telephone, opening hours. Guide: https://directindex.org/guides/structured-data-restaurant
- **No llms.txt.** (no points, but worth doing) Optional for now and cheap to add. It's a short text file that describes the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Dentist",
  "name": "Cricklewood Dental",
  "url": "https://cricklewooddental.co.uk/",
  "telephone": "02084525504",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Cricklewood Broadway 165",
    "addressLocality": "London"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 51.55637,
    "longitude": -0.215081
  }
}
</script>
```

llms.txt. Save as /llms.txt at the root of the site.

```
# Cricklewood Dental

> dentist in Cricklewood Broadway 165 London, London dentists, clinics and vets. Phone 02084525504.

## About

- Website: https://cricklewooddental.co.uk/
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all got a normal response.
- **Structured data found (Organization).** no address, phone or hours in it

## Where it stands
2031 of 5012 in London dentists, clinics and vets. Top 41% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 98% | no |
| Publish the menu or price list as HTML | 6% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 97% | yes |
| Structured data with address, phone and hours | 31% | no |
| Have an llms.txt | 42% | no |

Nearest places in the index: Chichele Road Surgery (C, 119 m, https://directindex.org/r/chicheleroadsurgery.co.uk); Almas Dentist & Aesthetics (B, 188 m, https://directindex.org/r/almasdental.co.uk); Willesden Green Surgery (B, 319 m, https://directindex.org/r/willesdengreensurgery.nhs.uk); Mapesbury Medical Group (B, 664 m, https://directindex.org/r/mapesburymedicalgroup.co.uk); Animal Medical Centre (D, 940 m, https://directindex.org/r/amcvetlondon.co.uk); Park Avenue Dental Care (B, 1081 m, https://directindex.org/r/parkavenuedentalcare.com); Farache Dental Surgery (B, 1163 m, https://directindex.org/r/westhampsteaddental.co.uk); Mill Lane Veterinary Surgery (C, 1183 m, https://directindex.org/r/mill-lane-vet.com); Zone1hearing (B, 1211 m, https://directindex.org/r/zone1hearing.com); West Hampstead Physiotherapy (C, 1245 m, https://directindex.org/r/physionw6.co.uk).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

The assistants were asked 12 everyday questions about London dentists, clinics and vets and named 79 places. Cricklewood Dental wasn't one of them. See who was named: https://directindex.org/city/london-clinics/recommended


See what an AI agent reads on this site: https://directindex.org/r/cricklewooddental.co.uk/agent-view

## Businesses like Cricklewood Dental in London dentists, clinics and vets

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in London dentists, clinics and vets | 5012 | 50% | 21% | 61.5% |

The best of the businesses of the same kind in London dentists, clinics and vets: Grosvenor Gardens Healthcare (A 95.4%, https://directindex.org/r/gghealthcare.uk); Mayfair Health (A 95.4%, https://directindex.org/r/mayfairhealth.co.uk); Raynes Park Physio (A 95.4%, https://directindex.org/r/raynespark-physio.co.uk); The Hearing Care Partnership (A 95.4%, https://directindex.org/r/thcp.co.uk); Animal Wellbeing Centre (A 93.8%, https://directindex.org/r/animalwellbeingcentre.com).

With the three fixes above (Appointments through an unrecognised third party; No list of services and prices found; Structured data is incomplete), the score would be about 95.4%, which would be first of 5,012 in London dentists, clinics and vets.

## The direct record
What agents get for Cricklewood Dental, as JSON: https://directindex.org/api/direct/cricklewooddental.co.uk
- Book: none on record
- Order: none on record
- Menu: none on record
- Hours: none on record
- Phone: 02084525504

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no

Found one hop past the home page: booking page /index.php/general-dentistry/root-canal-treatment: business JSON-LD.

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 25 | 25 |
| Readable | 9 | 25 |
| Actionable | 6 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 0 of 5, Not Ready. Cloudflare's report: https://isitagentready.com/cricklewooddental.co.uk
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: no (how: https://isitagentready.com/.well-known/agent-skills/sitemap/SKILL.md)
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md)
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: yes

Keep watching this business (https://directindex.org/r/cricklewooddental.co.uk/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/cricklewooddental.co.uk/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=cricklewooddental.co.uk&force=1
