# The Cracked: Agent-Direct Score D (53.8%)

Site: https://cracked-coffee.com
Report: https://directindex.org/r/cracked-coffee.com
Scanned: 2026-10-21 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
The Cracked is hard for agents to use.
An AI assistant can open The Cracked's website. It can't find a menu or price list, so it answers from other sites. It can't find a link to book or order online.

## Direct links
- Phone: +44 20 7636 4059
- Address: New Cavendish Street 154 W1W 6YN London
- Outdoor seating (OpenStreetMap)

## Nearby, also direct
Places near The Cracked that take a booking or an order on their own website, with no marketplace in between.
- Tiny Wine Crudo (130 m): https://directindex.org/r/eatcrudo.com
- Alex Coffee (140 m): https://directindex.org/r/alexcoffee.co.uk
- Lore of the Land (170 m): https://directindex.org/r/loreoftheland.com
- Meraki Bar (180 m): https://directindex.org/r/meraki-restaurant.com

## What to fix first
- **No booking or ordering link on the website.** (+15 points) There's no link on the site for an agent to follow. If you take bookings or orders through a platform, link to it from the site so agents can find it. Add a booking or ordering page on your own domain. Guide: https://directindex.org/guides/book-direct-on-your-own-website
- **No menu or price list found.** (+7 points) Agents answer 'what do they offer?' from marketplaces instead. Add a page with the menu or price list and link to it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai
- **Structured data is incomplete.** (+5 points) Missing: telephone, opening hours. Guide: https://directindex.org/guides/structured-data-restaurant

## What the site tells visitors (Measured, not scored)
- **The footer says © 2023.** Visitors and assistants may read that year as the last time anyone looked after the site. In London, 77% of comparable sites that show a year say 2025 or later.

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "CafeOrCoffeeShop",
  "name": "The Cracked",
  "url": "https://cracked-coffee.com",
  "telephone": "+44 20 7636 4059",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "New Cavendish Street 154",
    "postalCode": "W1W 6YN",
    "addressLocality": "London"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 51.520571,
    "longitude": -0.1395222
  }
}
</script>
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all got a normal response.
- **Structured data found (LocalBusiness).** address

## Where it stands
2860 of 5692 in London cafes and bars. Top 50% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 100% | no |
| Publish the menu or price list as HTML | 93% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 93% | yes |
| Structured data with address, phone and hours | 48% | no |
| Have an llms.txt | 22% | yes |

Nearest places in the index: Tower Tavern (F, 97 m, https://directindex.org/r/towertavern.co.uk); Tiny Wine Crudo (C, 131 m, https://directindex.org/r/eatcrudo.com); Excellent (F, 135 m, https://directindex.org/r/excellenttalent.com); Alex Coffee (B, 138 m, https://directindex.org/r/alexcoffee.co.uk); KIN (C, 148 m, https://directindex.org/r/kinlondon.com); Crown & Sceptre (B, 162 m, https://directindex.org/r/thecrownandsceptrew1.co.uk); Lore of the Land (A, 169 m, https://directindex.org/r/loreoftheland.com); Meraki Bar (C, 176 m, https://directindex.org/r/meraki-restaurant.com); Kave (D, 179 m, https://directindex.org/r/kavelondon.com); The Green Man (B, 182 m, https://directindex.org/r/thegreenmanw1.co.uk).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.


Compared with its peers: Sites built with Wix 54% (31% A or B, 42583 sites); This site 53.8%.

See what an AI agent reads on this site: https://directindex.org/r/cracked-coffee.com/agent-view

## Businesses like The Cracked in London cafes and bars

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in London cafes and bars | 5692 | 50% | 30% | 53.8% |
| Sites built with Wix in London cafes and bars | 394 | 61% | 38% | 53.8% |

The best of the sites built with Wix in London cafes and bars: Cocktail Embassy (A 100%, https://directindex.org/r/cocktailembassy.com); Aquum (A 95.4%, https://directindex.org/r/aquum.co.uk); Bacchus (A 95.4%, https://directindex.org/r/bacchusn4.co.uk); Ballooon Soft Play & Cafe (A 95.4%, https://directindex.org/r/ballooon.uk); Coyote Ugly Saloon (A 95.4%, https://directindex.org/r/coyoteuglysaloonuk.com).

With the three fixes above (No booking or ordering link on the website; No menu or price list found; Structured data is incomplete), the score would be about 95.4%. That would be 52nd of 5,692 in London cafes and bars, up from 2860th.

## The direct record
What agents get for The Cracked, as JSON: https://directindex.org/api/direct/cracked-coffee.com
- Book: none on record
- Order: none on record
- Menu: none on record
- Hours: none on record
- Phone: +44 20 7636 4059

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): yes
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 25 | 25 |
| Readable | 10 | 25 |
| Actionable | 0 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/cracked-coffee.com
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: yes
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: yes

Keep watching this business (https://directindex.org/r/cracked-coffee.com/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/cracked-coffee.com/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=cracked-coffee.com&force=1