# Palazzo Durini: Agent-Direct Score D (50.8%)

Site: http://www.contidurini.com/palazzo
Report: https://directindex.org/r/contidurini.com
Scanned: 2026-10-21 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
Palazzo Durini is hard for agents to use.
An AI assistant can open Palazzo Durini's website. It can't find a menu or price list, so it answers from other sites. It can't find a link to book or order online.

## Direct links
- Phone: +390272080494
- Address: Via Santa Maria Valle, 2, 20123, Milano

## Nearby, also direct
Places near Palazzo Durini that take a booking or an order on their own website, with no marketplace in between.
- Studio Museo Francesco Messina (210 m): https://directindex.org/r/studiomuseofrancescomessina.it
- Sun Seeker (250 m): https://directindex.org/r/sunseeker.it
- Europcar Milano - Noleggio Auto (280 m): https://directindex.org/r/europcar.it
- Thrifty - Milan Centro (330 m): https://directindex.org/r/thrifty.it

## What to fix first
- **No ticket link on the website.** (+15 points) There's no link on the site for an agent to follow. If you take bookings or orders through a platform, link to it from the site so agents can find it. Add a ticket or booking page on your own domain. Guide: https://directindex.org/guides/book-direct-on-your-own-website
- **Structured data is incomplete.** (+7 points) Missing: address, telephone, opening hours. Guide: https://directindex.org/guides/structured-data-restaurant
- **No tickets and prices found.** (+7 points) Agents answer 'what does it cost and when?' from marketplaces instead. Add a page with tickets, times and prices as text, and link to it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai
- **No llms.txt.** (no points, but worth doing) Optional for now and cheap to add. It's a short text file that describes the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "Palazzo Durini",
  "url": "http://www.contidurini.com/palazzo",
  "telephone": "+390272080494",
  "address": "Via Santa Maria Valle, 2, 20123, Milano",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 45.46004323,
    "longitude": 9.18396254
  }
}
</script>
```

llms.txt. Save as /llms.txt at the root of the site.

```
# Palazzo Durini

> local business in Via Santa Maria Valle, 2, 20123, Milano, Milan tours, attractions and museums. Phone +390272080494.

## About

- Website: http://www.contidurini.com/palazzo
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all got a normal response.
- **Structured data found (LocalBusiness).** no address, phone or hours in it

## Where it stands
275 of 681 in Milan tours, attractions and museums. Top 40% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 91% | no |
| Publish the menu or price list as HTML | 26% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 97% | yes |
| Structured data with address, phone and hours | 7% | no |
| Have an llms.txt | 26% | no |

Nearest places in the index: Narciso d'Autore (D, 93 m, https://directindex.org/r/narcisodautore.it); Studio Museo Francesco Messina (D, 208 m, https://directindex.org/r/studiomuseofrancescomessina.it); Viaggiare (D, 216 m, https://directindex.org/r/volagratis.com); Sun Seeker (C, 247 m, https://directindex.org/r/sunseeker.it); Basilica di San Lorenzo Maggiore (F, 262 m, https://directindex.org/r/sanlorenzomaggiore.com); Please Give Way (F, 280 m, https://directindex.org/r/pgw.it); Europcar Milano - Noleggio Auto (B, 281 m, https://directindex.org/r/europcar.it); Touring Club Italiano (B, 314 m, https://directindex.org/r/touringclubstore.com); Thrifty - Milan Centro (B, 326 m, https://directindex.org/r/thrifty.it); Gattinoni Travel Store (F, 334 m, https://directindex.org/r/gattinonitravel.it).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.


Compared with its peers: Sites built with Squarespace 63% (46% A or B, 18903 sites); This site 50.8%.

See what an AI agent reads on this site: https://directindex.org/r/contidurini.com/agent-view

## Businesses like Palazzo Durini in Milan tours, attractions and museums

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Milan tours, attractions and museums | 681 | 45% | 11% | 50.8% |
| Sites built with Squarespace in Milan tours, attractions and museums | 1 | 51% | 0% | 50.8% |

The best of the businesses of the same kind in Milan tours, attractions and museums: AllSport (A 90.8%, https://directindex.org/r/allsport.travel); Jambo Tour (A 86.2%, https://directindex.org/r/jambotour.it); RMS Rent & Mobility Solutions - Brand Agency Ayvens Milano (A 86.2%, https://directindex.org/r/rmsolutions.it); Zema Trip (A 86.2%, https://directindex.org/r/zematrip.com); Balloon Museum (B 84.6%, https://directindex.org/r/balloonmuseum.world).

With the three fixes above (No ticket link on the website; Structured data is incomplete; No tickets and prices found), the score would be about 95.4%, which would be first of 681 in Milan tours, attractions and museums.

## The direct record
What agents get for Palazzo Durini, as JSON: https://directindex.org/api/direct/contidurini.com
- Book: none on record
- Order: none on record
- Menu: none on record
- Hours: none on record
- Phone: +390272080494

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 25 | 25 |
| Readable | 8 | 25 |
| Actionable | 0 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/contidurini.com
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md)
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: yes

Keep watching this business (https://directindex.org/r/contidurini.com/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/contidurini.com/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=contidurini.com&force=1
