# Museo Italiano: Agent-Direct Score F (23.1%)

Site: https://www.coasit.com.au/museoitaliano
Report: https://directindex.org/r/coasit.com.au
Scanned: 2026-10-17 (Provisional: the action test and the assistant citation check still to come; the hatched part of the bar is not measured yet.)
Museo Italiano is largely invisible to agents.
Some AI assistants are turned away by the website of Museo Italiano. It finds no menu or price list, so it answers from other sites. It finds no link to book or order online.

## What to fix first
- **No structured data for the business.** (+15 points) Add schema.org JSON-LD for the business (TouristAttraction, Museum, TravelAgency or the closest type, with name, address, telephone and openingHoursSpecification). It is the one block every assistant reads first; the fix kit below has it filled in. Guide: https://directindex.org/guides/structured-data-restaurant
- **No ticket link on the website.** (+15 points) Agents find no link to follow on the site. If you take bookings or orders through a platform, link to it from the site so an agent can find it. Add a ticket or booking page on your own domain. Guide: https://directindex.org/guides/book-direct-on-your-own-website
- **robots.txt blocks GPTBot, ClaudeBot, PerplexityBot, Google-Extended, OAI-SearchBot, ChatGPT-User, Claude-User, Perplexity-User.** (+10 points) These are the crawlers behind ChatGPT, Claude, Perplexity and Google's AI features. Remove the Disallow lines for them, or add explicit Allow rules. Guide: https://directindex.org/guides/robots-txt-for-ai-agents
- **No tickets and prices found.** (+7 points) Agents answer 'what does it cost and when' from marketplaces instead. Add a page with tickets, times and prices as text and link it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai
- **No llms.txt.** (no points, still worth doing) Optional today, cheap to add: a short text file describing the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business

## Fix kit: What to paste

Structured data (JSON-LD). One block in the page's head, or in the builder's custom-code slot. Replace anything that is wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Museum",
  "name": "Museo Italiano",
  "url": "https://www.coasit.com.au/museoitaliano",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Faraday Street 199"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": -37.7989059,
    "longitude": 144.968043
  },
  "openingHours": "Tu-Fr 09:00-17:00; Sa 12:00-17:00",
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Tuesday",
        "Wednesday",
        "Thursday",
        "Friday"
      ],
      "opens": "09:00",
      "closes": "17:00"
    },
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Saturday"
      ],
      "opens": "12:00",
      "closes": "17:00"
    }
  ]
}
</script>
```

robots.txt. Add these lines to /robots.txt and delete any Disallow rule that names these crawlers.

```
# Let AI assistants read the site: they send people to you; a marketplace keeps them.
# Remove any Disallow lines for these names elsewhere in this file.
User-agent: GPTBot
Allow: /

User-agent: ClaudeBot
Allow: /

User-agent: PerplexityBot
Allow: /

User-agent: Google-Extended
Allow: /

User-agent: OAI-SearchBot
Allow: /

User-agent: ChatGPT-User
Allow: /

User-agent: Claude-User
Allow: /

User-agent: Perplexity-User
Allow: /
```

llms.txt. Save as /llms.txt at the root of the site.

```
# Museo Italiano

> museum in Faraday Street 199, Melbourne tours, attractions and museums.

## Opening hours

Tu-Fr 09:00-17:00; Sa 12:00-17:00

## About

- Website: https://www.coasit.com.au/museoitaliano
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
```

## Already right
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all received a normal response.

## Where it stands
84 of 98 in Melbourne tours, attractions and museums. Top 86% of the sites scanned in this index.

| What the top tenth of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 100% | no |
| Publish the menu or price list as HTML | 20% | no |
| Let AI crawlers in (no edge block, no robots.txt block) | 100% | no |
| Structured data with address, phone and hours | 30% | no |
| Have an llms.txt | 50% | no |

Nearest places in the index: Harry Brookes Allen Museum of Anatomy & Pathology (D, 778 m, https://directindex.org/r/unimelb.edu.au); RMIT Design Archives (F, 957 m, https://directindex.org/r/rmit.edu.au); Old Melbourne Gaol (B, 1023 m, https://directindex.org/r/oldmelbournegaol.com.au); La Trobe Reading Room (B, 1235 m, https://directindex.org/r/slv.vic.gov.au); Fire Services Museum (D, 1259 m, https://directindex.org/r/fsmv.net.au); Queen Victoria Market (F, 1317 m, https://directindex.org/r/qvm.com.au); Chinese Museum (F, 1320 m, https://directindex.org/r/chinesemuseum.com.au); Princess Theatre (B, 1366 m, https://directindex.org/r/marrinergroup.com.au); Sportsnet Holidays (C, 1669 m, https://directindex.org/r/sportsnetholidays.com); Old Treasury Building Museum (D, 1683 m, https://directindex.org/r/oldtreasurybuilding.org.au).

## What assistants answer
Not asked yet. Assistants are asked about the top-ranked businesses in each city index, and about every claimed business the moment it is claimed; claim this page to be included.

See what an AI agent reads on this site: https://directindex.org/r/coasit.com.au/agent-view

## Businesses like Museo Italiano in Melbourne tours, attractions and museums

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Melbourne tours, attractions and museums | 98 | 46% | 15% | 23.1% |

The best of the businesses of the same kind in Melbourne tours, attractions and museums: Crown Melbourne (B 84.6%, https://directindex.org/r/crownmelbourne.com.au); Gunnamatta Trail Rides (B 84.6%, https://directindex.org/r/gunnamatta.com.au); Punt Road Winery - Cellar Door (B 84.6%, https://directindex.org/r/puntroadwines.com.au); Islamic Museum of Australia (B 83.1%, https://directindex.org/r/islamicmuseum.org.au); Fairfield Boathouse (B 78.5%, https://directindex.org/r/fairfieldboathouse.com).

With the three fixes above (No structured data for the business; No ticket link on the website; robots.txt blocks GPTBot, ClaudeBot, PerplexityBot, Google-Extended, OAI-SearchBot, ChatGPT-User, Claude-User, Perplexity-User) the score would be about 84.6%: first of 98 in Melbourne tours, attractions and museums.

## The direct record
What agents get for Museo Italiano, as JSON: https://directindex.org/api/direct/coasit.com.au
- Book: none on record
- Order: none on record
- Menu: none on record
- Hours: Tu-Fr 09:00-17:00; Sa 12:00-17:00 (closed now) (from OpenStreetMap)
- Phone: none on record

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 15 | 25 |
| Readable | 0 | 25 |
| Actionable | 0 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/coasit.com.au
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md)
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: no

Keep watching this business (https://directindex.org/r/coasit.com.au/plan): the assistants asked again every month, with what changed; 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/coasit.com.au/deep. Ten questions the way people ask, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF: 5 EUR, one-off. Reading and scanning stay free; these few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=coasit.com.au&force=1