# Zemits: Agent-Direct Score D (50.8%)

Site: https://choko.link/zemitsuk/facebook
Report: https://directindex.org/r/choko.link
Scanned: 2026-10-21 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
Zemits is hard for agents to use.
An AI assistant can open Zemits's website. It can't find a menu or price list, so it answers from other sites. It finds a way to book or order directly, through Calendly.

## Direct links
- Book directly: https://calendly.com/zemitsuktraining/virtual-demo (through calendly acting for the business)
- Phone: 020 4532 5922
- Address: 224 Mulgrave Rd, SM2 6JT, Sutton
- Languages: English
- WhatsApp: a link on the site

## Nearby, also direct
Places near Zemits that take a booking or an order on their own website, with no marketplace in between.
- Cheam Siam Thai Massage & Therapy (360 m): https://directindex.org/r/cheamsiamthaimassage.co.uk
- Definition (390 m): https://directindex.org/r/definitionaesthetics.co.uk
- MG Sports Therapy (440 m): https://directindex.org/r/mgsportstherapy.co.uk
- JimmyChoi's Hair Salon (450 m): https://directindex.org/r/squarespace.com
- Hair by John Fraser Jenkins (540 m): https://directindex.org/r/johnfraserjenkins.co.uk

## What to fix first
- **No structured data for the business.** (+15 points) Add schema.org JSON-LD for the business (HairSalon, BeautySalon or the closest type, with name, address, telephone and openingHoursSpecification). Every assistant reads this block first, and the fix kit below has it filled in. Guide: https://directindex.org/guides/structured-data-restaurant
- **No price list of services found.** (+7 points) Agents answer 'what do they offer and what does it cost?' from marketplaces and directories instead. Add a page that lists services and prices as text, and link to it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai
- **Ordering through an unrecognised third party.** (+5 points) Check that the provider keeps your business as the seller of record. Guide: https://directindex.org/guides/online-ordering-without-delivery-apps
- **Almost no text without JavaScript.** (+2 points) Crawlers that don't run scripts see an empty page. Put the menu, hours and address in plain HTML. Guide: https://directindex.org/guides/website-blank-without-javascript

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "Zemits",
  "url": "https://choko.link/zemitsuk/facebook",
  "telephone": "020 4532 5922",
  "address": "224 Mulgrave Rd, SM2 6JT, Sutton",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 51.3559642,
    "longitude": -0.2110939
  },
  "potentialAction": [
    {
      "@type": "ReserveAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://calendly.com/zemitsuktraining/virtual-demo",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      },
      "result": {
        "@type": "Reservation",
        "name": "Reservation"
      }
    }
  ]
}
</script>
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all got a normal response.
- **Appointments through calendly on your own domain.** There's no marketplace commission, and the customer stays yours.

## Where it stands
3567 of 6059 in London hairdressers and beauty salons. Top 59% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 100% | yes |
| Publish the menu or price list as HTML | 11% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 100% | yes |
| Structured data with address, phone and hours | 22% | no |
| Have an llms.txt | 58% | yes |

Nearest places in the index: Changes Hair Salon (D, 110 m, https://directindex.org/r/changeshairsalon-cheam.co.uk); AES Fire And Security (C, 356 m, https://directindex.org/r/spyalarms.co.uk); Cheam Siam Thai Massage & Therapy (C, 361 m, https://directindex.org/r/cheamsiamthaimassage.co.uk); Iconic (D, 385 m, https://directindex.org/r/iconic-hairdressing.co.uk); Definition (B, 389 m, https://directindex.org/r/definitionaesthetics.co.uk); MG Sports Therapy (C, 437 m, https://directindex.org/r/mgsportstherapy.co.uk); JimmyChoi's Hair Salon (B, 451 m, https://directindex.org/r/squarespace.com); The Relaxation Room (C, 470 m, https://directindex.org/r/relaxationroomcheam.com); The Hair Lounge (F, 479 m, https://directindex.org/r/thehairloungecheam.com); Hair by John Fraser Jenkins (C, 536 m, https://directindex.org/r/johnfraserjenkins.co.uk).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.


Compared with its peers: Sites using Calendly 59% (22% A or B, 303 sites); This site 50.8%.

See what an AI agent reads on this site: https://directindex.org/r/choko.link/agent-view

## Businesses like Zemits in London hairdressers and beauty salons

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in London hairdressers and beauty salons | 6059 | 51% | 26% | 50.8% |
| Sites using Calendly in London hairdressers and beauty salons | 8 | 59% | 38% | 50.8% |

The best of the sites using Calendly in London hairdressers and beauty salons: Lisa Gillbe Style Consultancy (B 73.8%, https://directindex.org/r/lisagillbestyle.com); Ahmad Aziz (B 72.3%, https://directindex.org/r/ahmadaziz.uk); Inner Balance Wellbeing (B 72.3%, https://directindex.org/r/innerbalancewellbeing.co.uk); The Zeesy Salon (C 69.2%, https://directindex.org/r/thezeesysalon.com); On Site Massage Company (C 67.7%, https://directindex.org/r/onsitemassageco.com).

With the three fixes above (No structured data for the business; No price list of services found; Ordering through an unrecognised third party), the score would be about 92.3%. That would be 10th of 6,059 in London hairdressers and beauty salons, up from 3567th.

## The direct record
What agents get for Zemits, as JSON: https://directindex.org/api/direct/choko.link
- Book: https://calendly.com/zemitsuktraining/virtual-demo (vendor on own site: Calendly; found by the scan of 2026-10-21, not yet tested)
- Order: none on record
- Menu: none on record
- Hours: none on record
- Phone: 020 4532 5922
- Stable links that count: https://directindex.org/go/choko.link/book

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no
- Vendor terms for agents, Calendly: Not stated. The terms do not address an agent acting for a person (several bar scraping or data extraction only), could not be read on the date given, or the vendor has not been researched yet.

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 23 | 25 |
| Readable | 0 | 25 |
| Actionable | 10 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/choko.link
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: yes
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: no

Keep watching this business (https://directindex.org/r/choko.link/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/choko.link/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=choko.link&force=1