# Cella: Agent-Direct Score C (56.9%)

Site: http://www.cella.be/
Report: https://directindex.org/r/cella.be
Scanned: 2026-10-17 (Provisional: the action test and the assistant citation check still to come; the hatched part of the bar is not measured yet.)
Cella is partly visible to agents.
An AI assistant can open the website of Cella. What Cella offers is in a PDF or an image, which assistants read poorly. It finds a way to book or order directly, through Zenchef.

## Direct links
- Book directly: https://bookings.zenchef.com/results?rid=371572&pid=1001&fullscreen=1 (through zenchef acting for the business)
- Menu: http://www.cella.be/home/menukaart-2026-09-03-cella.pdf
- Phone: +3235350569

## What to fix first
- Languages: English

- **No structured data for the business.** (+14 points) Add schema.org JSON-LD for the business (Restaurant, LocalBusiness or the closest type, with name, address, telephone and openingHoursSpecification, plus servesCuisine and acceptsReservations). It is the one block every assistant reads first; the fix kit below has it filled in. Guide: https://directindex.org/guides/structured-data-restaurant
- **No working HTTPS.** (+3 points) The page is only served over plain http. Agents and browsers downrank or refuse it.
- **Menu or price list is a PDF.** (+3 points) Most agents skip PDFs or read them badly. Publish it as HTML, keep the PDF as a download. Guide: https://directindex.org/guides/menu-pdf-ai
- **No llms.txt.** (no points, still worth doing) Optional today, cheap to add: a short text file describing the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business

## Fix kit: What to paste

Structured data (JSON-LD). One block in the page's head, or in the builder's custom-code slot. Replace anything that is wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Restaurant",
  "name": "Cella",
  "url": "http://www.cella.be/",
  "telephone": "+3235350569",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 51.2335475,
    "longitude": 4.4085297
  },
  "openingHours": "\"Opening early 2024\"",
  "acceptsReservations": "https://bookings.zenchef.com/results?rid=371572&pid=1001&fullscreen=1",
  "hasMenu": "http://www.cella.be/home/menukaart-2026-09-03-cella.pdf",
  "potentialAction": [
    {
      "@type": "ReserveAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://bookings.zenchef.com/results?rid=371572&pid=1001&fullscreen=1",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      },
      "result": {
        "@type": "Reservation",
        "name": "Reservation"
      }
    }
  ]
}
</script>
```

llms.txt. Save as /llms.txt at the root of the site.

```
# Cella

> restaurant in Antwerp. Phone +3235350569.

## Book or order directly

- Book: https://bookings.zenchef.com/results?rid=371572&pid=1001&fullscreen=1 (through zenchef acting for the business)
- Menu: http://www.cella.be/home/menukaart-2026-09-03-cella.pdf

## Opening hours

"Opening early 2024"

## About

- Website: http://www.cella.be/
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the key AI user agents.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all received a normal response.
- **Booking through zenchef on your own domain.** No marketplace commission, and the guest stays yours.
- **Zenchef works with agents through its partners.** Zenchef's website terms (19 February 2024) forbid robots, scripts or automated systems that extract content and forbid crawling or scraping; agents book only through partner integrations a restaurant enables. Read 2026-10-15: https://www.zenchef.com/terms-conditions. An assistant that is not a partner may not finish the step there; a direct path on your own domain works for all of them.

## Where it stands
459 of 915 in Antwerp. Top 50% of the sites scanned in this index.

| What the top tenth of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 99% | yes |
| Publish the menu or price list as HTML | 96% | no |
| Let AI crawlers in (no edge block, no robots.txt block) | 98% | yes |
| Structured data with address, phone and hours | 29% | no |
| Have an llms.txt | 25% | no |

Nearest places in the index: Lazy Jack (F, 19 m, https://directindex.org/r/lazy-jack.be); La Pipe d'Anvers (C, 80 m, https://directindex.org/r/lapipedanvers.be); My Frituur (F, 92 m, https://directindex.org/r/itsready.be); Mey Bistro (D, 106 m, https://directindex.org/r/meybistro.com); Flisvos (F, 148 m, https://directindex.org/r/timecircus.be); Upton (D, 164 m, https://directindex.org/r/upton.be); Fiskeskur (F, 175 m, https://directindex.org/r/fiskeskur.be); ABC Taproom & Resto (F, 199 m, https://directindex.org/r/seef.be); Aroy Thai (D, 246 m, https://directindex.org/r/aroy-thai.be); The Jane (B, 270 m, https://directindex.org/r/thejaneantwerp.com).

## What assistants answer
Not asked yet. Assistants are asked about the top-ranked businesses in each city index, and about every claimed business the moment it is claimed; claim this page to be included.

Recommended when people ask: "Seafood dinner with a view, table for four this week." (ChatGPT, Gemini); "Birthday dinner for eight on Friday. I want to book online." (ChatGPT)


Against its peers: Sites using Zenchef 74% (59% A or B, 1272 sites); This site 56.9%.

See what an AI agent reads on this site: https://directindex.org/r/cella.be/agent-view

## Named by ChatGPT for "Seafood dinner with a view, table for four this week" and "Birthday dinner for eight on Friday. I want to book online" in Antwerp, October 2026
- "Seafood dinner with a view, table for four this week." (2026-10-14): ChatGPT with a link to this site. https://directindex.org/city/antwerp/recommended/seafood-view
- "Birthday dinner for eight on Friday. I want to book online." (2026-10-14): ChatGPT with a link to this site. https://directindex.org/city/antwerp/recommended/birthday-8
Named by 1 of 3 assistants asked. Badge: https://directindex.org/badge/named/cella.be.svg

## Businesses like Cella in Antwerp

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Antwerp | 915 | 56% | 35% | 56.9% |
| Sites using Zenchef in Antwerp | 31 | 69% | 58% | 56.9% |

The best of the sites using Zenchef in Antwerp: Roji (A 95.4%, https://directindex.org/r/roji.be); BonBon Antwerp (A 92.3%, https://directindex.org/r/bonbon-antwerp.be); Paesano (A 92.3%, https://directindex.org/r/paesano.be); Plaasjkaffee (A 87.7%, https://directindex.org/r/plaasj.be); Bistrot L'ilot (A 86.2%, https://directindex.org/r/bistrotlilot.be).

With the three fixes above (No structured data for the business; No working HTTPS; Menu or price list is a PDF) the score would be about 87.7%: 59th of 915 in Antwerp, up from 459th.

## The direct record
What agents get for Cella, as JSON: https://directindex.org/api/direct/cella.be
- Book: https://bookings.zenchef.com/results?rid=371572&pid=1001&fullscreen=1 (vendor on own site: Zenchef; found by the scan of 2026-10-17, not yet tested)
- Order: none on record
- Menu: http://www.cella.be/home/menukaart-2026-09-03-cella.pdf (pdf; from the scan)
- Hours: "Opening early 2024" (from OpenStreetMap)
- Phone: +3235350569
- Stable links that count: https://directindex.org/go/cella.be/book, https://directindex.org/go/cella.be/menu

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no
- Vendor terms for agents, Zenchef: Through partners. Zenchef's website terms (19 February 2024) forbid robots, scripts or automated systems that extract content and forbid crawling or scraping; agents book only through partner integrations a restaurant enables. Read 2026-10-15: https://www.zenchef.com/terms-conditions

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 22 | 25 |
| Readable | 5 | 25 |
| Actionable | 10 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/cella.be
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md)
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: no

Keep watching this business (https://directindex.org/r/cella.be/plan): the assistants asked again every month, with what changed; 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/cella.be/deep. Ten questions the way people ask, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF: 5 EUR, one-off. Reading and scanning stay free; these few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=cella.be&force=1
