# Cartel Roasting Co.: Agent-Direct Score C (65.7%)

Site: https://cartelroasting.co/locations/
Report: https://directindex.org/r/cartelroasting.co
Scanned: 2026-10-16 (Provisional: the action test and the assistant citation check still to come; the hatched part of the bar is not measured yet.)
Cartel Roasting Co. is partly visible to agents.
Some AI assistants are turned away by the website of Cartel Roasting Co.. It can read what Cartel Roasting Co. offers. It finds a way to book or order directly, through ordercartel.co.

## Direct links
- Menu: https://cartelroasting.co/

## What to fix first
- **Ordering through an unrecognised third party.** (+9 points) Check that the provider keeps you as the merchant of record. Guide: https://directindex.org/guides/online-ordering-without-delivery-apps
- **Structured data is incomplete.** (+7 points) Missing: address, telephone, opening hours. Guide: https://directindex.org/guides/structured-data-restaurant
- **The server turns AI crawlers away at the door.** (+3.3 points) Live fetches as ClaudeBot (challenge:challenge-platform) were refused while a normal browser got the page. This is usually a hosting or firewall bot list the owner never chose. Ask the host to allow these user agents. Guide: https://directindex.org/guides/blocking-ai-crawlers-without-knowing

## Fix kit: What to paste

Structured data (JSON-LD). One block in the page's head, or in the builder's custom-code slot. Replace anything that is wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "CafeOrCoffeeShop",
  "name": "Cartel Roasting Co.",
  "url": "https://cartelroasting.co/locations/",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "West University Drive 225",
    "postalCode": "85281",
    "addressLocality": "Tempe",
    "addressCountry": "US"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 33.4210755,
    "longitude": -111.9425463
  },
  "openingHours": "Mo-Su 06:00-20:00",
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [],
      "opens": "06:00",
      "closes": "20:00"
    }
  ],
  "servesCuisine": [
    "coffee shop"
  ],
  "hasMenu": "https://cartelroasting.co/"
}
</script>
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the key AI user agents.
- **Structured data present (Organization).** but without address, phone or hours
- **Menu or price list is an HTML page.** Agents can read items and prices directly.

## Where it stands
62 of 165 in Phoenix cafes and bars. Top 38% of the sites scanned in this index.

| What the top tenth of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 100% | no |
| Publish the menu or price list as HTML | 94% | yes |
| Let AI crawlers in (no edge block, no robots.txt block) | 100% | no |
| Structured data with address, phone and hours | 18% | no |
| Have an llms.txt | 24% | yes |

Nearest places with a similar menu: Cortez Coffee - The Bright Side (D, 134 m, https://directindex.org/r/cortezcoffee.com); King Coffee (F, 361 m, https://directindex.org/r/kingcoffeeaz.com); Cup of Joe Market Café (C, 369 m, https://directindex.org/r/cupofjoetempe.com); Laymoon Cafe (B, 593 m, https://directindex.org/r/laymoon.cafe); Happy Joe Coffee (B, 634 m, https://directindex.org/r/happyjoecoffee.com); Cafetal Coffee (F, 755 m, https://directindex.org/r/cafetal.coffee); The Catering Kitchen (B, 2287 m, https://directindex.org/r/morningsqueeze.com).

## What assistants answer
Not asked yet. Assistants are asked about the top-ranked businesses in each city index, and about every claimed business the moment it is claimed; claim this page to be included.

Against its peers: Sites built with WordPress 59% (31% A or B, 38935 sites); This site 65.7%.

See what an AI agent reads on this site: https://directindex.org/r/cartelroasting.co/agent-view

## Businesses like Cartel Roasting Co. in Phoenix cafes and bars

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Phoenix cafes and bars | 165 | 51% | 30% | 65.7% |
| Sites built with WordPress in Phoenix cafes and bars | 33 | 69% | 52% | 65.7% |

The best of the sites built with WordPress in Phoenix cafes and bars: Tropical Smoothie Cafe (A 95.4%, https://directindex.org/r/tropicalsmoothiecafe.com); Tres Leches Cafe (A 89.2%, https://directindex.org/r/treslechesaz.com); Golden Corral (A 88.8%, https://directindex.org/r/goldencorral.com); Dirtbag’s (A 86.2%, https://directindex.org/r/dirtbagsphx.com); The Stillery (A 86.2%, https://directindex.org/r/thestillery.com).

With the three fixes above (Ordering through an unrecognised third party; Structured data is incomplete; The server turns AI crawlers away at the door) the score would be about 95.4%: 2nd of 165 in Phoenix cafes and bars, up from 62nd.

## The direct record
What agents get for Cartel Roasting Co., as JSON: https://directindex.org/api/direct/cartelroasting.co
- Book: none on record
- Order: none on record
- Menu: https://cartelroasting.co/ (html_page; from the scan)
- Hours: Mo-Su 06:00-20:00 (closed now) (from OpenStreetMap)
- Phone: none on record
- Stable links that count: https://directindex.org/go/cartelroasting.co/menu

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no

Found one hop past the home page: menu page /: business JSON-LD.

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 21.7 | 25 |
| Readable | 15 | 25 |
| Actionable | 6 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/cartelroasting.co
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: yes
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: yes

Keep watching this business (https://directindex.org/r/cartelroasting.co/plan): the assistants asked again every month, with what changed; 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/cartelroasting.co/deep. Ten questions the way people ask, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF: 5 EUR, one-off. Reading and scanning stay free; these few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=cartelroasting.co&force=1