# Captain Cook Cruises: Agent-Direct Score D (52.3%)

Site: https://www.captaincook.com.au/
Report: https://directindex.org/r/captaincook.com.au
Scanned: 2026-10-17 (Provisional: the action test and the assistant citation check still to come; the hatched part of the bar is not measured yet.)
Captain Cook Cruises is hard for agents to use.
AI assistants cannot open the website of Captain Cook Cruises, so they rely on what other sites say about it.

## Direct links
- Book directly: https://www.captaincook.com.au/secure-payment (on the business's own site)
- Menu: https://www.captaincook.com.au/info/menus/
- Phone: +61292061111

## What to fix first
- **The site turns every visitor without a browser away, AI agents included.** (+25 points) A plain fetch was refused (cloudflare_challenge); only a real browser got the page. Every AI crawler and agent is turned away the same way, so Reachable scores 0 and the rest is measured on the rendered page. Ask the host to let the AI user agents through. Guide: https://directindex.org/guides/blocking-ai-crawlers-without-knowing
- **Structured data is incomplete.** (+3 points) Missing: opening hours. Guide: https://directindex.org/guides/structured-data-restaurant

## Fix kit: What to paste

Structured data (JSON-LD). One block in the page's head, or in the builder's custom-code slot. Replace anything that is wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "TravelAgency",
  "name": "Captain Cook Cruises",
  "url": "https://www.captaincook.com.au/",
  "telephone": "+61292061111",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": -33.8661952,
    "longitude": 151.2014233
  },
  "potentialAction": [
    {
      "@type": "ReserveAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://www.captaincook.com.au/secure-payment",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      },
      "result": {
        "@type": "Reservation",
        "name": "Reservation"
      }
    }
  ]
}
</script>
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the key AI user agents.
- **Structured data present (LocalBusiness).** address, phone
- **Tickets and prices is an HTML page.** Agents can read items and prices directly.
- **Tickets on your own site.** Agents can buy tickets without a marketplace in the loop.

## Where it stands
34 of 76 in Sydney tours, attractions and museums. Top 45% of the sites scanned in this index.

| What the top tenth of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 100% | yes |
| Publish the menu or price list as HTML | 0% | yes |
| Let AI crawlers in (no edge block, no robots.txt block) | 100% | no |
| Structured data with address, phone and hours | 10% | no |
| Have an llms.txt | 30% | no |

Nearest places in the index: Cruise Guru (F, 431 m, https://directindex.org/r/cruiseguru.com.au); Australian National Maritime Museum (C, 432 m, https://directindex.org/r/sea.museum); The Star (F, 608 m, https://directindex.org/r/star.com.au); Museum of Illusions (B, 682 m, https://directindex.org/r/moisydney.com); Opal Museum (F, 728 m, https://directindex.org/r/nationalopal.com); Queen Victoria Building (D, 788 m, https://directindex.org/r/qvb.com.au); Australian Securities Exchange (C, 829 m, https://directindex.org/r/asx.com.au); The Big Dig Education Centre (F, 832 m, https://directindex.org/r/thebigdig.com.au); Darling Harbour Carousel (F, 894 m, https://directindex.org/r/darlingharbour.com); The Rocks Walking Tours (B, 978 m, https://directindex.org/r/rockswalkingtours.com.au).

## What assistants answer
Not asked yet. Assistants are asked about the top-ranked businesses in each city index, and about every claimed business the moment it is claimed; claim this page to be included.

See what an AI agent reads on this site: https://directindex.org/r/captaincook.com.au/agent-view

## Businesses like Captain Cook Cruises in Sydney tours, attractions and museums

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Sydney tours, attractions and museums | 76 | 47% | 14% | 52.3% |

The best of the businesses of the same kind in Sydney tours, attractions and museums: The Rocks Walking Tours (B 84.6%, https://directindex.org/r/rockswalkingtours.com.au); Nepean Belle Paddlewheeler (B 83.1%, https://directindex.org/r/nepeanbelle.com.au); Museum of Illusions (B 80%, https://directindex.org/r/moisydney.com); NSW Rail Museum (B 80%, https://directindex.org/r/nswrailmuseum.com.au); Sydney Bus Museum (B 80%, https://directindex.org/r/sydneybusmuseum.com).

With the two fixes above (The site turns every visitor without a browser away, AI agents included; Structured data is incomplete) the score would be about 95.4%: first of 76 in Sydney tours, attractions and museums.

## The direct record
What agents get for Captain Cook Cruises, as JSON: https://directindex.org/api/direct/captaincook.com.au
- Book: https://www.captaincook.com.au/secure-payment (own site; found by the scan of 2026-10-17, not yet tested)
- Order: none on record
- Menu: https://www.captaincook.com.au/info/menus/ (html_page; from the scan)
- Hours: none on record
- Phone: +61292061111
- Stable links that count: https://directindex.org/go/captaincook.com.au/book, https://directindex.org/go/captaincook.com.au/menu

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no

Only a real browser got this page (a plain fetch got cloudflare_challenge); Readable and Actionable were measured on the rendered page.

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 0 | 25 |
| Readable | 19 | 25 |
| Actionable | 15 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Not measured for this scan.
- JSON-LD for the business: yes

Keep watching this business (https://directindex.org/r/captaincook.com.au/plan): the assistants asked again every month, with what changed; 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/captaincook.com.au/deep. Ten questions the way people ask, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF: 5 EUR, one-off. Reading and scanning stay free; these few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=captaincook.com.au&force=1