# Pilar: Agent-Direct Score D (50.8%)

Site: http://www.sermadridsur.com/
Report: https://directindex.org/r/cadenaser.com
Scanned: 2026-10-20 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
Pilar is hard for agents to use.
Some AI assistants are turned away by Pilar's website. It can't find a menu or price list, so it answers from other sites. It finds a way to book or order directly on the site.

## Direct links
- Book directly: https://cadenaser.com/cmadrid/2026/10/20/temen-que-las-obras-del-yvonne-blake-de-fuenlabrada-no-se-terminen-ni-siquiera-para-el-inicio-del-proximo-curso-ser-madrid-sur/ (on the business's own site)
- Order directly: https://cadenaser.com/cmadrid/2026/10/19/los-vecinos-de-la-zona-norte-de-madrid-se-concentran-en-alcobendas-para-pedir-mejoras-en-la-sanidad-publica-ser-madrid-norte/ (on the business's own site)
- Phone: +34913863350
- Address: Avenida de Betanzos, 28029, Madrid
- WhatsApp: a link on the site

## Nearby, also direct
Places near Pilar that take a booking or an order on their own website, with no marketplace in between.
- Lachi Delux Barber (390 m): https://directindex.org/r/lachibarber.com
- Temple Massage (560 m): https://directindex.org/r/templodelmasaje.com

## What to fix first
- **The server turns AI crawlers away at the door.** (+10 points) Requests as GPTBot (http_403), ClaudeBot (http_403), PerplexityBot (http_403) were refused, but a normal browser got the page. That's usually a bot list at the host or in a firewall that the owner never chose. Ask the host to allow these user agents. Guide: https://directindex.org/guides/blocking-ai-crawlers-without-knowing
- **Structured data is incomplete.** (+7 points) Missing: address, telephone, opening hours. Guide: https://directindex.org/guides/structured-data-restaurant
- **No price list of services found.** (+7 points) Agents answer 'what do they offer and what does it cost?' from marketplaces and directories instead. Add a page that lists services and prices as text, and link to it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai
- **robots.txt blocks ClaudeBot, PerplexityBot, Claude-User, Perplexity-User.** (+5 points) These are the crawlers behind ChatGPT, Claude, Perplexity and Google's AI features. Remove the Disallow lines for them, or add explicit Allow rules. Guide: https://directindex.org/guides/robots-txt-for-ai-agents
- **No llms.txt.** (no points, but worth doing) Optional for now and cheap to add. It's a short text file that describes the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business

## What the site tells visitors (Measured, not scored)
- **No English version declared.** Visitors from abroad, and assistants answering in English, read the page as it is. In Madrid, 11% of comparable sites declare one.

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Pilar",
  "url": "http://www.sermadridsur.com/",
  "telephone": "+34913863350",
  "address": "Avenida de Betanzos, 28029, Madrid",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 40.4763985,
    "longitude": -3.71299
  },
  "potentialAction": [
    {
      "@type": "ReserveAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://cadenaser.com/cmadrid/2026/10/20/temen-que-las-obras-del-yvonne-blake-de-fuenlabrada-no-se-terminen-ni-siquiera-para-el-inicio-del-proximo-curso-ser-madrid-sur/",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      },
      "result": {
        "@type": "Reservation",
        "name": "Reservation"
      }
    },
    {
      "@type": "OrderAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://cadenaser.com/cmadrid/2026/10/19/los-vecinos-de-la-zona-norte-de-madrid-se-concentran-en-alcobendas-para-pedir-mejoras-en-la-sanidad-publica-ser-madrid-norte/",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      }
    }
  ]
}
</script>
```

robots.txt. Add these lines to /robots.txt and delete any Disallow rule that names these crawlers.

```
# Let AI assistants read the site: they send people to you; a marketplace keeps them.
# Remove any Disallow lines for these names elsewhere in this file.
User-agent: GPTBot
Allow: /

User-agent: ClaudeBot
Allow: /

User-agent: PerplexityBot
Allow: /

User-agent: Google-Extended
Allow: /

User-agent: OAI-SearchBot
Allow: /

User-agent: ChatGPT-User
Allow: /

User-agent: Claude-User
Allow: /

User-agent: Perplexity-User
Allow: /
```

llms.txt. Save as /llms.txt at the root of the site.

```
# Pilar

> organization in Avenida de Betanzos, 28029, Madrid, Madrid hairdressers and beauty salons. Phone +34913863350.

## Book or order directly

- Book: https://cadenaser.com/cmadrid/2026/10/20/temen-que-las-obras-del-yvonne-blake-de-fuenlabrada-no-se-terminen-ni-siquiera-para-el-inicio-del-proximo-curso-ser-madrid-sur/ (on the business's own site)
- Order: https://cadenaser.com/cmadrid/2026/10/19/los-vecinos-de-la-zona-norte-de-madrid-se-concentran-en-alcobendas-para-pedir-mejoras-en-la-sanidad-publica-ser-madrid-norte/ (on the business's own site)

## About

- Website: http://www.sermadridsur.com/
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
```

## Already right
- **Structured data found (Organization).** no address, phone or hours in it
- **Appointments on your own site.** Agents can book an appointment without going through a marketplace.
- **Ordering on your own site.** Agents can order without going through a marketplace.

## Where it stands
600 of 1212 in Madrid hairdressers and beauty salons. Top 50% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 100% | yes |
| Publish the menu or price list as HTML | 32% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 89% | no |
| Structured data with address, phone and hours | 20% | no |
| Have an llms.txt | 40% | no |

Nearest places in the index: Peluqueria Rosita (D, 50 m, https://directindex.org/r/peluqueria-mabella.es); J&E Peluqueria de Caballeros (F, 120 m, https://directindex.org/r/facebook.com); Belleza Integral 10 (C, 341 m, https://directindex.org/r/vicendiaz.com); Lachi Delux Barber (B, 385 m, https://directindex.org/r/lachibarber.com); Duoestetica (D, 471 m, https://directindex.org/r/duoestetica.es); Ébanni (F, 515 m, https://directindex.org/r/ebanni.es); Temple Massage (B, 560 m, https://directindex.org/r/templodelmasaje.com); Virginia Guerrero Estética Integral (F, 592 m, https://directindex.org/r/page.link); Olga Castaño Peluqueros (F, 638 m, https://directindex.org/r/olgacastanopeluqueros.com); Barbería Chester (F, 653 m, https://directindex.org/r/barberiachester.com).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.


See what an AI agent reads on this site: https://directindex.org/r/cadenaser.com/agent-view

## Businesses like Pilar in Madrid hairdressers and beauty salons

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Madrid hairdressers and beauty salons | 1212 | 48% | 17% | 50.8% |

The best of the businesses of the same kind in Madrid hairdressers and beauty salons: Boracay Masajes Madrid - Masajes Orientales en Madrid (A 95.4%, https://directindex.org/r/boracaymasajesmadrid.es); Masajes Malai (A 95.4%, https://directindex.org/r/masajesmalai.com); Thai Ploy (A 93.8%, https://directindex.org/r/thaiploymasaje.com); Cosas de Dos - Madrid - Estilo y Belleza (A 90.8%, https://directindex.org/r/cosasde2.com); Mimot Beauty (A 90.8%, https://directindex.org/r/mimotbeauty.com).

With the three fixes above (The server turns AI crawlers away at the door; Structured data is incomplete; No price list of services found), the score would be about 87.7%. That would be 11th of 1,212 in Madrid hairdressers and beauty salons, up from 600th.

## The direct record
What agents get for Pilar, as JSON: https://directindex.org/api/direct/cadenaser.com
- Book: https://cadenaser.com/cmadrid/2026/10/20/temen-que-las-obras-del-yvonne-blake-de-fuenlabrada-no-se-terminen-ni-siquiera-para-el-inicio-del-proximo-curso-ser-madrid-sur/ (own site; found by the scan of 2026-10-20, not yet tested)
- Order: https://cadenaser.com/cmadrid/2026/10/19/los-vecinos-de-la-zona-norte-de-madrid-se-concentran-en-alcobendas-para-pedir-mejoras-en-la-sanidad-publica-ser-madrid-norte/ (own site; found by the scan of 2026-10-20, not yet tested)
- Menu: none on record
- Hours: none on record
- Phone: +34913863350
- Stable links that count: https://directindex.org/go/cadenaser.com/book, https://directindex.org/go/cadenaser.com/order

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no

Found one hop past the home page: contact page /cmadrid/2026/10/20/psoe-getafe-pp-fuenlabrada-y-uleg-leganes-debaten-sobre-la-huelga-educativa-en-madrid-ser-madrid-sur/: business JSON-LD, ordering link (own domain).

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 10 | 25 |
| Readable | 8 | 25 |
| Actionable | 15 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 0 of 5, Not Ready. Cloudflare's report: https://isitagentready.com/cadenaser.com
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: no (how: https://isitagentready.com/.well-known/agent-skills/sitemap/SKILL.md)
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md)
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: yes

Keep watching this business (https://directindex.org/r/cadenaser.com/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/cadenaser.com/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=cadenaser.com&force=1