# By Ortiz: Agent-Direct Score D (51.3%)

Site: https://www.byortizbeauty.com
Report: https://directindex.org/r/byortizbeauty.com
Scanned: 2026-10-16 (Provisional, with the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
By Ortiz is hard for agents to use.
AI assistants can't open By Ortiz's website, so they go by what other sites say about it.

## Direct links
- Book directly: https://www.byortizbeauty.com/reservez-en-ligne (on the business's own site)
- Menu: https://www.byortizbeauty.com/gift-card
- Phone: +41782022834
- Address: Avenue Collonges 12 1004 Lausanne
- Hours, from OpenStreetMap: "Sur rendez-vous"
- Languages: English, French

## Nearby, also direct
Places near By Ortiz that take a booking or an order on their own website, with no marketplace in between.
- Espace Beauté des Bergières (80 m): https://directindex.org/r/espace-dharma.ch
- Ktherapie.ch (160 m): https://directindex.org/r/ktherapie.ch
- Forme et Esprit Massages (280 m): https://directindex.org/r/formeetespritmassage.com

## What to fix first
- **The site turns away every visitor that isn't a browser, AI agents included.** (+23 points) A plain fetch was refused (cloudflare_challenge). Only a real browser got the page. Every AI crawler and agent gets turned away the same way, so Reachable scores 0 and the rest is measured on the page as the browser rendered it. Ask the host to let the AI user agents through. Guide: https://directindex.org/guides/blocking-ai-crawlers-without-knowing
- **Structured data is incomplete.** (+3 points) Missing: opening hours. Guide: https://directindex.org/guides/structured-data-restaurant
- **Almost no text without JavaScript.** (no points, but worth doing) Crawlers that don't run scripts see an empty page. Put the menu, hours and address in plain HTML. Guide: https://directindex.org/guides/website-blank-without-javascript

## What the site tells visitors (Measured, not scored)
- **The footer says © 2021.** Visitors and assistants may read that year as the last time anyone looked after the site.

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "BeautySalon",
  "name": "By Ortiz",
  "url": "https://www.byortizbeauty.com",
  "telephone": "+41782022834",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Avenue Collonges 12",
    "postalCode": "1004",
    "addressLocality": "Lausanne"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 46.5282429,
    "longitude": 6.6211356
  },
  "openingHours": "\"Sur rendez-vous\"",
  "potentialAction": [
    {
      "@type": "ReserveAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://www.byortizbeauty.com/reservez-en-ligne",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      },
      "result": {
        "@type": "Reservation",
        "name": "Reservation"
      }
    }
  ]
}
</script>
```

## Already right
- **robots.txt lets AI crawlers in.** There's no robots.txt, which means everything is allowed.
- **Structured data found (LocalBusiness).** address, phone
- **Price list of services is an HTML page.** Agents can read the items and prices.
- **Appointments on your own site.** Agents can book an appointment without going through a marketplace.

## Where it stands
Not ranked yet in Lausanne hairdressers and beauty salons.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 77% | yes |
| Publish the menu or price list as HTML | 41% | yes |
| Let AI crawlers in (no block at the server or in robots.txt) | 100% | no |
| Structured data with address, phone and hours | 14% | no |
| Have an llms.txt | 50% | no |

Nearest places in the index: Espace Beauté des Bergières (B, 79 m, https://directindex.org/r/espace-dharma.ch); Ktherapie.ch (B, 163 m, https://directindex.org/r/ktherapie.ch); Physio Plus Lausanne Sàrl (D, 242 m, https://directindex.org/r/physioplus-lausanne.ch); Raiko Beauty (F, 249 m, https://directindex.org/r/reineraiko.ch); Forme et Esprit Massages (B, 278 m, https://directindex.org/r/formeetespritmassage.com); Xper Laser (C, 318 m, https://directindex.org/r/xperlaser.ch); Massage Misso Thaistyle (F, 477 m, https://directindex.org/r/massagemisso.ch); Peau Lys (C, 509 m, https://directindex.org/r/peaulys.ch); Coiffeuse à domicile Joséphine (D, 522 m, https://directindex.org/r/coiffure-josephine.ch); Institut Mademoiselle (D, 541 m, https://directindex.org/r/institut-mademoiselle.ch).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

The assistants were asked 12 everyday questions about Lausanne hairdressers and beauty salons and named 42 places. By Ortiz wasn't one of them. See who was named: https://directindex.org/city/lausanne-salons/recommended


Compared with its peers: Sites built with Wix 52% (28% A or B, 48660 sites); This site 51.3%.

See what an AI agent reads on this site: https://directindex.org/r/byortizbeauty.com/agent-view

## Businesses like By Ortiz in Lausanne hairdressers and beauty salons

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Sites built with Wix in Lausanne hairdressers and beauty salons | 32 | 60% | 28% | 51.3% |

The best of the sites built with Wix in Lausanne hairdressers and beauty salons: Coiffure Tribu3 (A 90.8%, https://directindex.org/r/uni-k.ch); Coiffure Uni-K (A 90.8%, https://directindex.org/r/uni-k.ch); Sica curly hair studio (A 90.8%, https://directindex.org/r/sicastudio.com); L' Heure Bleue (B 80%, https://directindex.org/r/institutheurebleue.ch); SAO Beauté & Bien-Être (B 80%, https://directindex.org/r/sao-beaute.com).

## The direct record
What agents get for By Ortiz, as JSON: https://directindex.org/api/direct/byortizbeauty.com
- Book: https://www.byortizbeauty.com/reservez-en-ligne (own site; could not verify: partial (2026-10-19))
- Order: none on record
- Menu: https://www.byortizbeauty.com/gift-card (html_page; from the scan)
- Hours: "Sur rendez-vous" (from OpenStreetMap)
- Phone: +41782022834
- Stable links that count: https://directindex.org/go/byortizbeauty.com/book, https://directindex.org/go/byortizbeauty.com/menu

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no

Only a real browser got this page (a plain fetch got cloudflare_challenge); Readable and Actionable were measured on the rendered page.

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 0 | 25 |
| Readable | 19 | 25 |
| Actionable | 22 | 30 |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Not measured for this scan.
- JSON-LD for the business: yes

Keep watching this business (https://directindex.org/r/byortizbeauty.com/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/byortizbeauty.com/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=byortizbeauty.com&force=1