# Burial Beer Co.: Agent-Direct Score C (63.5%)

Site: https://burialbeer.com
Report: https://directindex.org/r/burialbeer.com
Scanned: 2026-10-16 (Provisional: the action test and the assistant citation check still to come; the hatched part of the bar is not measured yet.)
Burial Beer Co. is partly visible to agents.
Some AI assistants are turned away by the website of Burial Beer Co.. It finds no menu or price list, so it answers from other sites. It finds a way to book or order directly on the site.

## Direct links
- Book directly: https://burialbeer.com/pages/tour-the-brewery (on the business's own site)
- Order directly: https://burialbeer.com/pages/delivery-asheville-pickup (on the business's own site)

## What to fix first
- **Structured data is incomplete.** (+7 points) Missing: address, telephone, opening hours. Guide: https://directindex.org/guides/structured-data-restaurant
- **No menu or price list found.** (+7 points) Agents answer 'what do they offer' from marketplaces instead. Add a menu or price list page and link it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai
- **The server turns AI crawlers away at the door.** (+6.7 points) Live fetches as ClaudeBot (cloudflare_challenge), PerplexityBot (cloudflare_challenge) were refused while a normal browser got the page. This is usually a hosting or firewall bot list the owner never chose. Ask the host to allow these user agents. Guide: https://directindex.org/guides/blocking-ai-crawlers-without-knowing
- **No llms.txt.** (no points, still worth doing) Optional today, cheap to add: a short text file describing the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business

## Fix kit: What to paste

Structured data (JSON-LD). One block in the page's head, or in the builder's custom-code slot. Replace anything that is wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "BarOrPub",
  "name": "Burial Beer Co.",
  "url": "https://burialbeer.com",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 35.2192035,
    "longitude": -80.8119045
  },
  "acceptsReservations": "https://burialbeer.com/pages/tour-the-brewery",
  "potentialAction": [
    {
      "@type": "ReserveAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://burialbeer.com/pages/tour-the-brewery",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      },
      "result": {
        "@type": "Reservation",
        "name": "Reservation"
      }
    },
    {
      "@type": "OrderAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://burialbeer.com/pages/delivery-asheville-pickup",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      }
    }
  ]
}
</script>
```

llms.txt. Save as /llms.txt at the root of the site.

```
# Burial Beer Co.

> bar or pub in Charlotte cafes and bars.

## Book or order directly

- Book: https://burialbeer.com/pages/tour-the-brewery (on the business's own site)
- Order: https://burialbeer.com/pages/delivery-asheville-pickup (on the business's own site)

## About

- Website: https://burialbeer.com
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the key AI user agents.
- **Structured data present (Organization).** but without address, phone or hours
- **Booking on your own site.** Agents can book without a marketplace in the loop.
- **Ordering on your own site.** Agents can order without a marketplace in the loop.

## Where it stands
40 of 74 in Charlotte cafes and bars. Top 54% of the sites scanned in this index.

| What the top tenth of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 100% | yes |
| Publish the menu or price list as HTML | 100% | no |
| Let AI crawlers in (no edge block, no robots.txt block) | 100% | no |
| Structured data with address, phone and hours | 30% | no |
| Have an llms.txt | 0% | no |

Nearest places in the index: Petra's (F, 62 m, https://directindex.org/r/petrasbar.com); Whiskey Warehouse (C, 67 m, https://directindex.org/r/whiskeywarehouse.com); The Giddy Goat Coffee Roasters (C, 81 m, https://directindex.org/r/giddygoat.com); Qahwah House (A, 244 m, https://directindex.org/r/qahwahhouse.com); Maman (C, 270 m, https://directindex.org/r/mamannyc.com); Villani's Bakery (A, 400 m, https://directindex.org/r/villanisbakery.com); Pilot Brewing (F, 401 m, https://directindex.org/r/pilotbrewing.us); The Kilted Buffalo (A, 560 m, https://directindex.org/r/kiltedbuffaloplazamidwood.com); Tsaôcaa (F, 602 m, https://directindex.org/r/tsaocaatea.com); The Crunkleton (B, 923 m, https://directindex.org/r/thecrunkleton.com).

## What assistants answer
Not asked yet. Assistants are asked about the top-ranked businesses in each city index, and about every claimed business the moment it is claimed; claim this page to be included.

Against its peers: Sites built with Shopify 52% (33% A or B, 1821 sites); This site 63.5%.

See what an AI agent reads on this site: https://directindex.org/r/burialbeer.com/agent-view

## Businesses like Burial Beer Co. in Charlotte cafes and bars

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Charlotte cafes and bars | 74 | 61% | 34% | 63.5% |
| Sites built with Shopify in Charlotte cafes and bars | 7 | 55% | 14% | 63.5% |

The best of the sites built with Shopify in Charlotte cafes and bars: Tipsy Pickle (A 85.1%, https://directindex.org/r/tipsypickle.com); Maman (C 67.5%, https://directindex.org/r/mamannyc.com); The Giddy Goat Coffee Roasters (C 66.6%, https://directindex.org/r/giddygoat.com); Night Swim Coffee Roastery & Cafe (C 63.5%, https://directindex.org/r/nightswimcoffee.com); Queen City Grounds (F 35.4%, https://directindex.org/r/queencitygrounds.com).

With the three fixes above (Structured data is incomplete; No menu or price list found; The server turns AI crawlers away at the door) the score would be about 95.4%: 4th of 74 in Charlotte cafes and bars, up from 40th.

## The direct record
What agents get for Burial Beer Co., as JSON: https://directindex.org/api/direct/burialbeer.com
- Book: https://burialbeer.com/pages/tour-the-brewery (own site; found by the scan of 2026-10-16, not yet tested)
- Order: https://burialbeer.com/pages/delivery-asheville-pickup (own site; found by the scan of 2026-10-16, not yet tested)
- Menu: none on record
- Hours: none on record
- Phone: none on record
- Stable links that count: https://directindex.org/go/burialbeer.com/book, https://directindex.org/go/burialbeer.com/order

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): yes
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 18.3 | 25 |
| Readable | 8 | 25 |
| Actionable | 15 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/burialbeer.com
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md)
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: yes
- JSON-LD for the business: yes

Keep watching this business (https://directindex.org/r/burialbeer.com/plan): the assistants asked again every month, with what changed; 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/burialbeer.com/deep. Ten questions the way people ask, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF: 5 EUR, one-off. Reading and scanning stay free; these few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=burialbeer.com&force=1