# Burger King: Agent-Direct Score F (38.5%)

Site: https://www.burgerking.fi/
Report: https://directindex.org/r/burgerking.fi
Scanned: 2026-10-14 (provisional: the action test and the assistant citation check pending)
Burger King is largely invisible to agents.

## Direct links
- Phone: +358 40 183 8372

## What to fix first, by points
- **No structured data for the business.** (+15 points) Add schema.org JSON-LD for the business (Restaurant, LocalBusiness or the closest type, with name, address, telephone and openingHoursSpecification, plus servesCuisine and acceptsReservations). It is the one block every assistant reads first; the fix kit below has it filled in. Guide: https://directindex.org/guides/structured-data-restaurant
- **No booking or ordering path at all.** (+15 points) Agents have nothing to act on. Add a booking or ordering page on your own domain. Guide: https://directindex.org/guides/book-direct-on-your-own-website
- **No menu or price list found.** (+7 points) Agents answer 'what do they offer' from marketplaces instead. Add a menu or price list page and link it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai
- **No llms.txt.** (no points, still worth doing) Optional today, cheap to add: a short text file describing the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business

## Fix kit: what to paste

Structured data, one block in the page head:

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "FastFoodRestaurant",
  "name": "Burger King",
  "url": "https://www.burgerking.fi/",
  "telephone": "+358 40 183 8372",
  "email": "malmi.burgerking@restel.fi",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Ala-Malmin tori 4",
    "postalCode": "00700",
    "addressLocality": "Helsinki",
    "addressCountry": "FI"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 60.2507161,
    "longitude": 25.0123898
  },
  "openingHours": "Mo-Fr 10:00-22:00; Sa 11:00-22:00; Su 11:00-21:00",
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Monday",
        "Tuesday",
        "Wednesday",
        "Thursday",
        "Friday"
      ],
      "opens": "10:00",
      "closes": "22:00"
    },
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Saturday"
      ],
      "opens": "11:00",
      "closes": "22:00"
    },
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Sunday"
      ],
      "opens": "11:00",
      "closes": "21:00"
    }
  ],
  "servesCuisine": [
    "burger"
  ]
}
</script>
```

llms.txt draft:

```
# Burger King

> fast food restaurant (burger) in Ala-Malmin tori 4 00700 Helsinki, Helsinki. Phone +358 40 183 8372.

## Opening hours

Mo-Fr 10:00-22:00; Sa 11:00-22:00; Su 11:00-21:00

## About

- Website: https://www.burgerking.fi/
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the key AI user agents.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all received a normal response.

## Where it stands
Rank 606 of 927 in Helsinki (top 65%).

| What the top tenth does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 87% | no |
| Publish the menu or price list as HTML | 86% | no |
| Let AI crawlers in (no edge block, no robots.txt block) | 94% | yes |
| Structured data with address, phone and hours | 43% | no |
| Have an llms.txt | 20% | no |

Nearest places in the index: Makalu (C, 58 m, https://directindex.org/r/ravintolamakalu.fi); Kiva Korean Kitchen (D, 93 m, https://directindex.org/r/kivaravintola.fi); Pizzakuningas (F, 281 m, https://directindex.org/r/pizzakuningas.fi); Huuva Malmi (A, 301 m, https://directindex.org/r/huuva.io); Parikar (B, 740 m, https://directindex.org/r/ravintolaparikar.fi); Lokal Food & Bar (B, 1088 m, https://directindex.org/r/lokalfoodbar.fi); Food Chef (F, 1190 m, https://directindex.org/r/foodchef.fi); Puksu Room (D, 1393 m, https://directindex.org/r/puksuroom.fi); Puksun Pizza (C, 1434 m, https://directindex.org/r/puksunpizza.fi); Lounasravintola Julia (C, 1667 m, https://directindex.org/r/julian-pitopalvelu.net).

## What assistants answer
Not asked yet. Assistants are asked about the top-ranked and claimed businesses in each city index.

Against its peers: Sites built with WordPress average 57% (26% A or B, 35830 sites); this site 38.5%.

What an AI agent reads on this site: https://directindex.org/r/burgerking.fi/agent-view

## Score breakdown
| Component | Points | Available |
|---|---|---|
| reachable | 25 | 25 |
| readable | 0 | 25 |
| actionable | 0 | 15 (action_test pending) |
| cited | 0 | 0 (probes pending) |

## Agent readiness (Cloudflare criteria)
Level 1 of 5: Basic Web Presence. Cloudflare's report: https://isitagentready.com/burgerking.fi
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md)
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: no

Methodology: https://directindex.org/methodology · Rescan: https://directindex.org/scan?url=burgerking.fi&force=1