# Burger King: Agent-Direct Score D (46.7%)

Site: https://www.burgerking.co.za/store-locator/store/restaurant_878790
Report: https://directindex.org/r/burgerking.co.za
Scanned: 2026-10-25 (Provisional, with the action test still to come. The hatched part of the bar isn't measured yet.)
Burger King is hard for agents to use.
An AI assistant can open Burger King's website. It can't find a menu or price list, so it answers from other sites. It can't find a link to book or order online.

## Direct links
- Phone: +27 10 541 2202
- Hours, from OpenStreetMap · Overture Maps: Mon–Thu 09:00–22:00; Fri–Sat 09:00–00:00; Sun 09:00–22:00

## Nearby, also direct
Places near Burger King that take a booking or an order on their own website, with no marketplace in between.
- WCafe (90 m): https://directindex.org/r/woolworths.co.za
- Smack Pizza (130 m): https://directindex.org/r/smackpizza.com
- Jackson's Eatery (1.4 km): https://directindex.org/r/archestore.online
- Tiger's Milk (1.4 km): https://directindex.org/r/tigersmilk.co.za
- Bird & Co (1.5 km): https://directindex.org/r/birdandco.info

## What to fix first
- **No structured data for the business.** (+15 points) Add schema.org JSON-LD for the business (Restaurant, LocalBusiness or the closest type, with name, address, telephone and openingHoursSpecification, plus servesCuisine and acceptsReservations). Every assistant reads this block first, and the fix kit below has it filled in. Guide: https://directindex.org/guides/structured-data-restaurant
- **No booking or ordering link on the website.** (+15 points) There's no link on the site for an agent to follow. If you take bookings or orders through a platform, link to it from the site so agents can find it. Add a booking or ordering page on your own domain. Guide: https://directindex.org/guides/book-direct-on-your-own-website
- **No menu or price list found.** (+7 points) Agents answer 'what do they offer?' from marketplaces instead. Add a page with the menu or price list and link to it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai
- **Almost no text without JavaScript.** (+2 points) Crawlers that don't run scripts see an empty page. Put the menu, hours and address in plain HTML. Guide: https://directindex.org/guides/website-blank-without-javascript

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "FastFoodRestaurant",
  "name": "Burger King",
  "url": "https://www.burgerking.co.za/store-locator/store/restaurant_878790",
  "telephone": "+27 10 541 2202",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": -26.0582786,
    "longitude": 28.0600693
  },
  "openingHours": "Mo-Th,Su 09:00-22:00; Fr-Sa 09:00-24:00",
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Monday",
        "Tuesday",
        "Wednesday",
        "Thursday",
        "Sunday"
      ],
      "opens": "09:00",
      "closes": "22:00"
    },
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Friday",
        "Saturday"
      ],
      "opens": "09:00",
      "closes": "24:00"
    }
  ],
  "servesCuisine": [
    "burger"
  ]
}
</script>
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all got a normal response.

## Where it stands
515 of 697 in Johannesburg. Top 74% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 97% | no |
| Publish the menu or price list as HTML | 92% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 96% | yes |
| Structured data with address, phone and hours | 25% | no |
| Have an llms.txt | 27% | yes |

Nearest places with a similar menu: WCafe (C, 89 m, https://directindex.org/r/woolworths.co.za); Smack Pizza (B, 133 m, https://directindex.org/r/smackpizza.com); The Jozi Vegan (D, 386 m, https://directindex.org/r/thejozivegan.co.za); Annapurni (F, 733 m, https://directindex.org/r/annapurni.co.za); Jackson's Eatery (D, 1383 m, https://directindex.org/r/archestore.online); Tiger's Milk (B, 1405 m, https://directindex.org/r/tigersmilk.co.za); Bird & Co (C, 1491 m, https://directindex.org/r/birdandco.info); Nice on Poplar (C, 2007 m, https://directindex.org/r/niceonpoplar.co.za); Paul (C, 2728 m, https://directindex.org/r/paulsa.co.za).

## What assistants answer
Asked on 2026-10-28 with web search on. 83% of the answers pointed to the business's own site or to a vendor working for it. That share is the Cited part of the score.
| Assistant | Official website? | Where to book? | Where to order? |
|---|---|---|---|
| ChatGPT | own site | own site | marketplace: ubereats |
| Gemini | own site | own site | own site |

The assistants were asked 12 everyday questions about Johannesburg and named 78 places. Burger King wasn't one of them. See who was named: https://directindex.org/city/johannesburg/recommended


**What ChatGPT said, Official website? (2026-10-28):** https://www.burgerking.co.za/ (burgerking.co.za (https://www.burgerking.co.za/?utmsource=openai))

**What ChatGPT said, Where to book? (2026-10-28):** Burger King South Africa doesn’t appear to offer online table reservations. You can find a Pretoria restaurant and contact it through the official store locator: https://www.burgerking.co.za/store-locator (burgerking.co.za (https://www.burgerking.co.za/frequently-asked-questions?utmsource=openai))

**What ChatGPT said, Where to order? (2026-10-28):** You can order Burger King in Pretoria through Uber Eats. Enter your delivery address to see which nearby restaurants deliver: Order Burger King on Uber Eats (https://www.ubereats.com/za/brand-city/city-of-tshwane-gp/burger-king). (ubereats.com…

**What Gemini said, Official website? (2026-10-28):** The official website for Burger King in South Africa, which would include information pertaining to Pretoria, is https://www.burgerking.co.za.

**What Gemini said, Where to book? (2026-10-28):** Burger King, being a fast-food restaurant, generally does not offer an online table booking system. While one specific location in Pretoria, Burger King Castle Gate Erasmus Park, mentions that reservations are accepted, it does not provide an online link for booking. You would need to contact them directly by phone. The official Burger King South Africa FAQ also states that formal party reservations have been…

**What Gemini said, Where to order? (2026-10-28):** You can order food online from Burger King in Pretoria, South Africa, through the following food delivery platforms: Mr D Food: You can find Burger King restaurants in Pretoria, such as Burger King Pretoria CBD and Burger King Woodlands, available for delivery on Mr D Food. Uber Eats: Burger King locations like Burger King® Pretoria North and Burger King® Pretoria CBD offer delivery through Uber Eats. The…

See what an AI agent reads on this site: https://directindex.org/r/burgerking.co.za/agent-view

## Why the assistants send people elsewhere
Why (2026-10-28): ChatGPT sent people to Uber Eats because the business website lacked an ordering link and contained almost no readable text without JavaScript.

## Businesses like Burger King in Johannesburg

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Johannesburg | 697 | 51% | 24% | 46.7% |

The best of the businesses of the same kind in Johannesburg: Aduna Bistro (A 100%, https://directindex.org/r/adunabistro.co.za); Bev's Burgers (A 100%, https://directindex.org/r/bevsburgers.co.za); Chickies Fried Chicken (A 100%, https://directindex.org/r/steers.co.za); Fishaways (A 100%, https://directindex.org/r/fishaways.co.za); Genki Japanese Restaurant | Johannesburg (A 100%, https://directindex.org/r/wazen.co.za).

With the three fixes above (No structured data for the business; No booking or ordering link on the website; No menu or price list found), the score would be about 90.2%. That would be 25th of 697 in Johannesburg, up from 515th.

This site appears in 4 cities (5 places on burgerking.co.za). https://directindex.org/brand/burgerking.co.za

## The direct record
What agents get for Burger King, as JSON: https://directindex.org/api/direct/burgerking.co.za
- Book: none on record
- Order: none on record
- Menu: none on record
- Hours: Mo-Th,Su 09:00-22:00; Fr-Sa 09:00-24:00 (open now) (from OpenStreetMap)
- Phone: +27 10 541 2202

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 23 | 25 |
| Readable | 0 | 25 |
| Actionable | 0 | 15 (the action test: pending) |
| Cited | 16.7 | 20 |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/burgerking.co.za
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: yes
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: no

Keep watching this business (https://directindex.org/r/burgerking.co.za/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/burgerking.co.za/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=burgerking.co.za&force=1