# Bullen: Agent-Direct Score C (66.2%)

Site: https://www.bullen.nu/
Report: https://directindex.org/r/bullen.nu
Scanned: 2026-10-25 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
Bullen is partly visible to agents.
An AI assistant can open Bullen's website. It can't find a menu or price list, so it answers from other sites. It finds a way to book or order directly, through easyTable.

## Direct links
- Book directly: https://book.easytable.com/book/?id=23498&lang=se (through easytable acting for the business)
- Hours, from OpenStreetMap · Overture Maps: Mo-Fr 11:30-01:00, Sa 12:00-01:00, Su 12:00-23:00
- Outdoor seating (OpenStreetMap)
- Languages: Swedish, English

## Nearby, also direct
Places near Bullen that take a booking or an order on their own website, with no marketplace in between.
- Vollmers (600 m): https://directindex.org/r/vollmers.nu
- Ruths (720 m): https://directindex.org/r/ruthsmalmo.se
- JP's Bar & Restaurang (1.3 km): https://directindex.org/r/restaurang-jps.se
- FIR (1.3 km): https://directindex.org/r/firmalmo.com
- Lokal 17 - Pembert och Company (1.4 km): https://directindex.org/r/lokal17.se

## What to fix first
- **Structured data is incomplete.** (+7 points) Missing: address, telephone, opening hours. Guide: https://directindex.org/guides/structured-data-restaurant
- **No menu or price list found.** (+7 points) Agents answer 'what do they offer?' from marketplaces instead. Add a page with the menu or price list and link to it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai
- **No llms.txt.** (no points, but worth doing) Optional for now and cheap to add. It's a short text file that describes the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Restaurant",
  "name": "Bullen",
  "url": "https://www.bullen.nu/",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 55.600002,
    "longitude": 13.0014339
  },
  "openingHours": "Mo-Fr 11:30-01:00, Sa 12:00-01:00, Su 12:00-23:00",
  "servesCuisine": [
    "regional"
  ],
  "acceptsReservations": "https://book.easytable.com/book/?id=23498&lang=se",
  "potentialAction": [
    {
      "@type": "ReserveAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://book.easytable.com/book/?id=23498&lang=se",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      },
      "result": {
        "@type": "Reservation",
        "name": "Reservation"
      }
    }
  ]
}
</script>
```

llms.txt. Save as /llms.txt at the root of the site.

```
# Bullen

> restaurant (regional) in Malmö.

## Book or order directly

- Book: https://book.easytable.com/book/?id=23498&lang=se (through easytable acting for the business)

## Opening hours

Mo-Fr 11:30-01:00, Sa 12:00-01:00, Su 12:00-23:00

## About

- Website: https://www.bullen.nu/
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
```

## Already right
- **robots.txt lets AI crawlers in.** There's no robots.txt, which means everything is allowed.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all got a normal response.
- **Structured data found (Organization).** no address, phone or hours in it
- **Booking through easytable on your own domain.** There's no marketplace commission, and the customer stays yours.

## Where it stands
107 of 516 in Malmö. Top 21% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 88% | yes |
| Publish the menu or price list as HTML | 48% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 92% | yes |
| Structured data with address, phone and hours | 38% | no |
| Have an llms.txt | 17% | no |

Nearest places with a similar menu: Vollmers (C, 596 m, https://directindex.org/r/vollmers.nu); Ruths (C, 724 m, https://directindex.org/r/ruthsmalmo.se); Västergatan (D, 777 m, https://directindex.org/r/vastergatan.se); BISe (D, 820 m, https://directindex.org/r/bise.se); JP's Bar & Restaurang (B, 1300 m, https://directindex.org/r/restaurang-jps.se); FIR (C, 1303 m, https://directindex.org/r/firmalmo.com); Bakfickan (F, 1309 m, https://directindex.org/r/bakfickanmalmo.se); Lokal 17 - Pembert och Company (C, 1396 m, https://directindex.org/r/lokal17.se); Aster (C, 1434 m, https://directindex.org/r/astermalmo.se); Spill (F, 1617 m, https://directindex.org/r/restaurangspill.se).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

Recommended when people ask: "A traditional local restaurant that tourists don't know. Book me a table for Saturday." (Gemini); "Birthday dinner for eight on Friday. I want to book online." (Gemini)


Compared with its peers: Sites using easyTable 70% (49% A or B, 404 sites); This site 66.2%.

See what an AI agent reads on this site: https://directindex.org/r/bullen.nu/agent-view

## Named by Gemini for "A traditional local restaurant that tourists don't know. Book me a table for Saturday" and "Birthday dinner for eight on Friday. I want to book online" in Malmö, October 2026
- "A traditional local restaurant that tourists don't know. Book me a table for Saturday." (2026-10-17): Gemini with a link to this site. https://directindex.org/city/malmo/recommended/local-saturday
- "Birthday dinner for eight on Friday. I want to book online." (2026-10-17): Gemini with a link to this site. https://directindex.org/city/malmo/recommended/birthday-8
Named by 1 of 2 assistants asked. Badge: https://directindex.org/badge/named/bullen.nu.svg

## Businesses like Bullen in Malmö

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Malmö | 516 | 51% | 17% | 66.2% |
| Sites using easyTable in Malmö | 22 | 68% | 36% | 66.2% |

The best of the sites using easyTable in Malmö: Via Lorenzo (A 95.4%, https://directindex.org/r/vialorenzo.se); Green Mango (A 90.8%, https://directindex.org/r/greenmango.se); Bright (B 81.5%, https://directindex.org/r/brightmalmo.se); Texas Longhorn Burgers & Deli (B 77.5%, https://directindex.org/r/texaslonghorn.se); Lera (B 76.9%, https://directindex.org/r/lera-restaurang.se).

With the two fixes above (Structured data is incomplete; No menu or price list found), the score would be about 87.7%. That would be 10th of 516 in Malmö, up from 107th.

## The direct record
What agents get for Bullen, as JSON: https://directindex.org/api/direct/bullen.nu
- Book: https://book.easytable.com/book/?id=23498&lang=se (vendor on own site: easyTable; found by the scan of 2026-10-25, not yet tested)
- Order: none on record
- Menu: none on record
- Hours: Mo-Fr 11:30-01:00, Sa 12:00-01:00, Su 12:00-23:00 (from OpenStreetMap)
- Phone: none on record
- Stable links that count: https://directindex.org/go/bullen.nu/book

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no
- Vendor terms for agents, easyTable: Not stated. The terms do not address an agent acting for a person (several bar scraping or data extraction only), could not be read on the date given, or the vendor has not been researched yet.

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 25 | 25 |
| Readable | 8 | 25 |
| Actionable | 10 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 0 of 5, Not Ready. Cloudflare's report: https://isitagentready.com/bullen.nu
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: no (how: https://isitagentready.com/.well-known/agent-skills/sitemap/SKILL.md)
- AI bot rules in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/ai-rules/SKILL.md)
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md)
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: yes

Keep watching this business (https://directindex.org/r/bullen.nu/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/bullen.nu/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=bullen.nu&force=1
