# Build-A-Smile: Agent-Direct Score C (67.7%) Site: https://buildasmiledds.com/ Report: https://directindex.org/r/buildasmiledds.com Scanned: 2026-10-23 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.) Build-A-Smile is partly visible to agents. An AI assistant can open Build-A-Smile's website. It can't find a menu or price list, so it answers from other sites. It finds a way to book or order directly, through Setmore. ## Direct links - Book directly: https://buildasmile.setmore.com/ (through setmore acting for the business) - Phone: +19802072075 - Address: 5110 Park Rd #2a, 28209, Charlotte ## Nearby, also direct Places near Build-A-Smile that take a booking or an order on their own website, with no marketplace in between. - Carolina Express Clinic (40 m): https://directindex.org/r/carolinaexpressclinic.com - Daljit Buttar, MD (190 m): https://directindex.org/r/paindoctorbuttar.com - Ashleigh Bryan, Ms, Lmft (190 m): https://directindex.org/r/charlotte-therapy.com - Lotus Physical Therapy (190 m): https://directindex.org/r/lotusptclt.com - South Park Animal Hospital (260 m): https://directindex.org/r/spah.com ## What to fix first - **No list of services and prices found.** (+7 points) Agents answer 'what do they treat and what does it cost?' from directories instead. Add a page that lists services and prices as text, and link to it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai - **Structured data is incomplete.** (+6 points) Missing: address, telephone, opening hours. Guide: https://directindex.org/guides/structured-data-restaurant - **No llms.txt.** (no points, but worth doing) Optional for now and cheap to add. It's a short text file that describes the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business ## What the site tells visitors (Measured, not scored) - **The footer says © 2019.** Visitors and assistants may read that year as the last time anyone looked after the site. In Charlotte, 84% of comparable sites that show a year say 2025 or later. ## Fix kit: What to paste Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong. ```html ``` llms.txt. Save as /llms.txt at the root of the site. ``` # Build-A-Smile > organization in 5110 Park Rd #2a, 28209, Charlotte, Charlotte dentists, clinics and vets. Phone +19802072075. ## Book or order directly - Book: https://buildasmile.setmore.com/ (through setmore acting for the business) ## About - Website: https://buildasmiledds.com/ - This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models. ``` ## Already right - **robots.txt lets AI crawlers in.** There's no robots.txt, which means everything is allowed. - **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all got a normal response. - **Structured data found (Organization).** no address, phone or hours in it - **Appointments through setmore on your own domain.** There's no marketplace commission, and the customer stays yours. ## Where it stands 197 of 867 in Charlotte dentists, clinics and vets. Top 23% of the sites scanned in this index. | What the top 10% of the index does | Top 10% | This site | |---|---|---| | Take bookings or orders on their own domain | 99% | yes | | Publish the menu or price list as HTML | 11% | no | | Let AI crawlers in (no block at the server or in robots.txt) | 90% | yes | | Structured data with address, phone and hours | 46% | no | | Have an llms.txt | 44% | no | Nearest places in the index: Hearing Healthcare Centers (C, 37 m, https://directindex.org/r/hearbetternc.com); Carolina Express Clinic (C, 38 m, https://directindex.org/r/carolinaexpressclinic.com); Lynda Boozer Physical Therapy (F, 190 m, https://directindex.org/r/lyndaboozer.com); Daljit Buttar, MD (B, 192 m, https://directindex.org/r/paindoctorbuttar.com); Charlotte Neurofeedback Associates (F, 194 m, https://directindex.org/r/charlotteneurofeedbackassociates.com); Ashleigh Bryan, Ms, Lmft (D, 194 m, https://directindex.org/r/charlotte-therapy.com); Lotus Physical Therapy (F, 194 m, https://directindex.org/r/lotusptclt.com); AAA Pet Services (F, 214 m, https://directindex.org/r/aaapetservices.com); Modern Era Counseling (C, 214 m, https://directindex.org/r/moderneracounseling.com); South Park Animal Hospital (B, 260 m, https://directindex.org/r/spah.com). ## What assistants answer The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included. The assistants were asked 12 everyday questions about Charlotte dentists, clinics and vets and named 54 places. Build-A-Smile wasn't one of them. See who was named: https://directindex.org/city/charlotte-clinics/recommended Compared with its peers: Sites built with WordPress 57% (28% A or B, 145483 sites); Sites using Setmore 58% (22% A or B, 246 sites); This site 67.7%. See what an AI agent reads on this site: https://directindex.org/r/buildasmiledds.com/agent-view ## Businesses like Build-A-Smile in Charlotte dentists, clinics and vets | Group | Sites | Avg score | A or B | This site | |---|---|---|---|---| | Businesses of the same kind in Charlotte dentists, clinics and vets | 867 | 50% | 22% | 67.7% | | Sites built with WordPress in Charlotte dentists, clinics and vets | 417 | 60% | 33% | 67.7% | | Sites using Setmore in Charlotte dentists, clinics and vets | 1 | 68% | 0% | 67.7% | | Sites built with WordPress and using Setmore in Charlotte dentists, clinics and vets | 1 | 68% | 0% | 67.7% | The best of the sites built with WordPress in Charlotte dentists, clinics and vets: Charlotte Skin and Laser (A 90.3%, https://directindex.org/r/charlotteskinandlaser.com); Capizzi Cosmetic Surgery & Med Spa (A 86.2%, https://directindex.org/r/capizzimd.com); Connolly Orthodontics (A 86.2%, https://directindex.org/r/connollyorthodontics.com); Greg Ott Center for Physical Therapy and Sports Performance (A 86.2%, https://directindex.org/r/h2health.com); Parker Physical Therapy (A 86.2%, https://directindex.org/r/h2health.com). With the two fixes above (No list of services and prices found; Structured data is incomplete), the score would be about 87.7%. That would be 5th of 867 in Charlotte dentists, clinics and vets, up from 197th. ## The direct record What agents get for Build-A-Smile, as JSON: https://directindex.org/api/direct/buildasmiledds.com - Book: https://buildasmile.setmore.com/ (vendor on own site: Setmore; found by the scan of 2026-10-23, not yet tested) - Order: none on record - Menu: none on record - Hours: none on record - Phone: +19802072075 - Stable links that count: https://directindex.org/go/buildasmiledds.com/book ## Can an agent transact? Measured, not scored (the score stays at spec v1.0). - UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no - ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no - MCP server card (/.well-known/mcp/server-card.json): no - Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no - Vendor terms for agents, Setmore: Not stated. The terms do not address an agent acting for a person (several bar scraping or data extraction only), could not be read on the date given, or the vendor has not been researched yet. ## Score breakdown | Component | Points | Available | |---|---|---| | Reachable | 25 | 25 | | Readable | 9 | 25 | | Actionable | 10 | 15 (the action test: pending) | | Cited | 0 | 0 (the assistant citation check: pending) | ## Agent readiness (Cloudflare) Level 0 of 5, Not Ready. Cloudflare's report: https://isitagentready.com/buildasmiledds.com - Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md) - sitemap.xml: yes - AI bot rules in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/ai-rules/SKILL.md) - Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md) - Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md) - llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md) - API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md) - MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md) - A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md) - Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md) - OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md) - OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md) - auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md) - Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md) - ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md) - DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md) - WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md) - JSON-LD for the business: yes Keep watching this business (https://directindex.org/r/buildasmiledds.com/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year. Deep report: https://directindex.org/r/buildasmiledds.com/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers. Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=buildasmiledds.com&force=1