# BACK TO ROOTS: Agent-Direct Score C (56.5%)

Site: http://btrcoffee.com
Report: https://directindex.org/r/btrcoffee.com
Scanned: 2026-10-18 (Provisional: the action test and the assistant citation check still to come; the hatched part of the bar is not measured yet.)
BACK TO ROOTS is partly visible to agents.
Some AI assistants are turned away by the website of BACK TO ROOTS. It can read what BACK TO ROOTS offers. To book or order, it is sent to Deliveroo, a marketplace.

## Direct links
- Menu: http://www.btrcoffee.com/menu/
- Phone: 04 379 7209

## What to fix first

- **Ordering only through deliveroo.** (+12 points) Every agent transaction goes through the marketplace and its commission. Add a direct path on your own site, even a simple form. Guide: https://directindex.org/guides/online-ordering-without-delivery-apps
- **Structured data is incomplete.** (+7 points) Missing: address, telephone, opening hours. Guide: https://directindex.org/guides/structured-data-restaurant
- **The server turns AI crawlers away at the door.** (+3.3 points) Live fetches as GPTBot (http_429) were refused while a normal browser got the page. This is usually a hosting or firewall bot list the owner never chose. Ask the host to allow these user agents. Guide: https://directindex.org/guides/blocking-ai-crawlers-without-knowing
- **No working HTTPS.** (+3 points) The page is only served over plain http. Agents and browsers downrank or refuse it.
- **No llms.txt.** (no points, still worth doing) Optional today, cheap to add: a short text file describing the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business

## Fix kit: What to paste

Structured data (JSON-LD). One block in the page's head, or in the builder's custom-code slot. Replace anything that is wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "BACK TO ROOTS",
  "url": "http://btrcoffee.com",
  "telephone": "04 379 7209",
  "address": "JBR",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 25.078818,
    "longitude": 55.134923
  }
}
</script>
```

llms.txt. Save as /llms.txt at the root of the site.

```
# BACK TO ROOTS

> organization in JBR, Dubai cafes and bars. Phone 04 379 7209.

## Book or order directly

- Menu: http://www.btrcoffee.com/menu/

## About

- Website: http://btrcoffee.com
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the key AI user agents.
- **Structured data present (Organization).** but without address, phone or hours
- **Menu or price list is an HTML page.** Agents can read items and prices directly.

## Where it stands
252 of 698 in Dubai cafes and bars. Top 36% of the sites scanned in this index.

| What the top tenth of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 96% | no |
| Publish the menu or price list as HTML | 68% | yes |
| Let AI crawlers in (no edge block, no robots.txt block) | 85% | no |
| Structured data with address, phone and hours | 41% | no |
| Have an llms.txt | 45% | no |

Nearest places in the index: TheLost.ae (F, 159 m, https://directindex.org/r/thelost.ae); Wavebreaker Beachside Restaurant (F, 176 m, https://directindex.org/r/jbr-restaurants.com); Mai Tai (F, 182 m, https://directindex.org/r/tradervics.com); Senecio Restaurant and Lounge (F, 184 m, https://directindex.org/r/bluebeachtower.com); District Bar, Lounge and Bistro (F, 186 m, https://directindex.org/r/districtdxb.com); Bake My Day (C, 197 m, https://directindex.org/r/bakemyday.ae); Charlie and Friends (D, 310 m, https://directindex.org/r/charlieandfriends.ae); Rex Bar Dubai (B, 312 m, https://directindex.org/r/intercontinentaldubaimarina.com); La Carnita Dubai (C, 321 m, https://directindex.org/r/lacarnita.ae); O Lab Coffee (C, 382 m, https://directindex.org/r/espressolab.com).

## What assistants answer
Not asked yet. Assistants are asked about the top-ranked businesses in each city index, and about every claimed business the moment it is claimed; claim this page to be included.


Against its peers: Sites built with WordPress 58% (30% A or B, 68857 sites); Sites using Deliveroo 63% (39% A or B, 485 sites); This site 56.5%.

See what an AI agent reads on this site: https://directindex.org/r/btrcoffee.com/agent-view

## Businesses like BACK TO ROOTS in Dubai cafes and bars

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Dubai cafes and bars | 698 | 46% | 19% | 56.5% |
| Sites built with WordPress in Dubai cafes and bars | 224 | 59% | 31% | 56.5% |
| Sites using Deliveroo in Dubai cafes and bars | 13 | 57% | 31% | 56.5% |
| Sites built with WordPress and using Deliveroo in Dubai cafes and bars | 5 | 57% | 40% | 56.5% |

The best of the sites built with WordPress and using Deliveroo in Dubai cafes and bars: Ninive (A 85.1%, https://directindex.org/r/ninive.ae); The Hamptons Cafe and Restaurant (B 78%, https://directindex.org/r/hamptonsdubai.com); The Coffee Club - Springs Souk (C 58.5%, https://directindex.org/r/thecoffeeclubme.com); Medina Coffee (F 7.7%, https://directindex.org/r/medinacoffeecompany.com).

With the three fixes above (Ordering only through deliveroo; Structured data is incomplete; The server turns AI crawlers away at the door) the score would be about 90.8%: 12th of 698 in Dubai cafes and bars, up from 252nd.

## The direct record
What agents get for BACK TO ROOTS, as JSON: https://directindex.org/api/direct/btrcoffee.com
- Book: none on record
- Order: none on record
- Menu: http://www.btrcoffee.com/menu/ (html_page; from the scan)
- Hours: none on record
- Phone: 04 379 7209
- Stable links that count: https://directindex.org/go/btrcoffee.com/menu

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no
- Vendor terms for agents, Deliveroo: Not stated. Deliveroo's terms of service (6 October 2026) and terms of use say nothing about bots or automated ordering; they bar access without authority and interference with the service; no agent programme was found. Read 2026-10-15: https://deliveroo.co.uk/legal

Found one hop past the home page: contact page /find-us/: ordering via deliveroo.

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 18.7 | 25 |
| Readable | 15 | 25 |
| Actionable | 3 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/btrcoffee.com
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md)
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: yes

Keep watching this business (https://directindex.org/r/btrcoffee.com/plan): the assistants asked again every month, with what changed; 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/btrcoffee.com/deep. Ten questions the way people ask, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF: 5 EUR, one-off. Reading and scanning stay free; these few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=btrcoffee.com&force=1
