# brut: Agent-Direct Score D (50.8%)

Site: https://www.brut21.com/
Report: https://directindex.org/r/brut21.com
Scanned: 2026-10-22 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
brut is hard for agents to use.
An AI assistant can open brut's website. It can read what brut offers. To book or order, it is sent to HotPepper, a marketplace.

## Direct links
- Menu: https://www.brut21.com/menu
- Phone: +81334831989
- Address: Seijo, 6 Chome−14−2 三輪ビル 1F, 157-0066, 世田谷区

## What to fix first
- **No structured data for the business.** (+15 points) Add schema.org JSON-LD for the business (HairSalon, BeautySalon or the closest type, with name, address, telephone and openingHoursSpecification). Every assistant reads this block first, and the fix kit below has it filled in. Guide: https://directindex.org/guides/structured-data-restaurant
- **Appointments only through hotpepper.** (+12 points) Every transaction an agent makes goes through the marketplace, which takes its commission. Add a direct way on your own site. Even a simple form will do. Guide: https://directindex.org/guides/book-direct-on-your-own-website
- **Almost no text without JavaScript.** (+2 points) Crawlers that don't run scripts see an empty page. Put the menu, hours and address in plain HTML. Guide: https://directindex.org/guides/website-blank-without-javascript

## What the site tells visitors (Measured, not scored)
- **No English version declared.** Visitors from abroad, and assistants answering in English, read the page as it is. In Tokyo, 6.0% of comparable sites declare one.

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "brut",
  "url": "https://www.brut21.com/",
  "telephone": "+81334831989",
  "address": "Seijo, 6 Chome−14−2 三輪ビル 1F, 157-0066, 世田谷区",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 35.64097777,
    "longitude": 139.59947382
  }
}
</script>
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all got a normal response.
- **Price list of services is an HTML page.** Agents can read the items and prices.

## Where it stands
2112 of 5429 in Tokyo hairdressers and beauty salons. Top 39% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 79% | no |
| Publish the menu or price list as HTML | 84% | yes |
| Let AI crawlers in (no block at the server or in robots.txt) | 91% | yes |
| Structured data with address, phone and hours | 7% | no |
| Have an llms.txt | 24% | yes |

Nearest places in the index: luxe成城 (F, 28 m, https://directindex.org/r/candy-salons.com); 一般社団法人日本スキンケア協会 (D, 72 m, https://directindex.org/r/skincare.or.jp); 成城スポーツマッサージ ロコケア (D, 137 m, https://directindex.org/r/loco-care.com); Equip / Beauty Space Equip (F, 173 m, https://directindex.org/r/equip-web.com); 狛江の天然100%ヘナ美容室アミティエ・美容院・浴衣着付け (F, 323 m, https://directindex.org/r/amitie2018.com); 成城健康整体院 (F, 378 m, https://directindex.org/r/seijo-massage.com); Noble (C, 563 m, https://directindex.org/r/noble-hair.tokyo); Hair Salon Sea (D, 638 m, https://directindex.org/r/sea-plus.jp); Sympatic (F, 645 m, https://directindex.org/r/etplus.jp); Princess Road (D, 647 m, https://directindex.org/r/princessroad.co.jp).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.


Compared with its peers: Sites built with Wix 53% (30% A or B, 24646 sites); This site 50.8%.

See what an AI agent reads on this site: https://directindex.org/r/brut21.com/agent-view

## Businesses like brut in Tokyo hairdressers and beauty salons

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Tokyo hairdressers and beauty salons | 5429 | 45% | 11% | 50.8% |
| Sites built with Wix in Tokyo hairdressers and beauty salons | 268 | 60% | 30% | 50.8% |
| Sites using HotPepper in Tokyo hairdressers and beauty salons | 697 | 50% | 2% | 50.8% |
| Sites built with Wix and using HotPepper in Tokyo hairdressers and beauty salons | 38 | 60% | 21% | 50.8% |

The best of the sites built with Wix and using HotPepper in Tokyo hairdressers and beauty salons: An'me（アンメ）マツエク/ハリウッドブロウリフト/パリジェンヌラッシュ/まつげパーマ (B 72.3%, https://directindex.org/r/anme-omotesando.com); BH Style Omotesando (B 72.3%, https://directindex.org/r/bhstyle-omotesando.com); Delicatura (B 72.3%, https://directindex.org/r/delicatura.jp); Muse factory beauty (B 72.3%, https://directindex.org/r/muse-factory.info); Pittura (B 72.3%, https://directindex.org/r/pittura-hair.com).

With the three fixes above (No structured data for the business; Appointments only through hotpepper; Almost no text without JavaScript), the score would be about 95.4%. That would be 2nd of 5,429 in Tokyo hairdressers and beauty salons, up from 2112th.

## The direct record
What agents get for brut, as JSON: https://directindex.org/api/direct/brut21.com
- Book: none on record
- Order: none on record
- Menu: https://www.brut21.com/menu (html_page; from the scan)
- Hours: none on record
- Phone: +81334831989
- Stable links that count: https://directindex.org/go/brut21.com/menu

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): yes
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no
- Vendor terms for agents, HotPepper: Not stated. The terms do not address an agent acting for a person (several bar scraping or data extraction only), could not be read on the date given, or the vendor has not been researched yet.

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 23 | 25 |
| Readable | 7 | 25 |
| Actionable | 3 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/brut21.com
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: yes
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: no

Keep watching this business (https://directindex.org/r/brut21.com/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/brut21.com/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=brut21.com&force=1