# Brunswick Medical Centre: Agent-Direct Score D (43.1%)

Site: https://brunswickmedicalcentre.com/
Report: https://directindex.org/r/brunswickmedicalcentre.com
Scanned: 2026-10-14 (Provisional: the action test and the assistant citation check still to come; the hatched part of the bar is not measured yet.)
Brunswick Medical Centre is hard for agents to use.

## Direct links
- Phone: +44 20 7837 3811

## What to fix first
- **No structured data for the business.** (+14 points) Add schema.org JSON-LD for the business (Dentist, MedicalClinic, Physiotherapy or the closest type, with name, address, telephone and openingHoursSpecification). It is the one block every assistant reads first; the fix kit below has it filled in. Guide: https://directindex.org/guides/structured-data-restaurant
- **No way to book an appointment online.** (+13 points) Only a phone number or WhatsApp. Agents cannot act on those yet. Add an online appointment page. Guide: https://directindex.org/guides/book-direct-on-your-own-website
- **No list of services and prices found.** (+7 points) Agents answer 'what do they treat and what does it cost' from directories instead. Add a page with services and prices as text and link it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai
- **No llms.txt.** (no points, still worth doing) Optional today, cheap to add: a short text file describing the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business

## Fix kit: What to paste

Structured data (JSON-LD). One block in the page's head, or in the builder's custom-code slot. Replace anything that is wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Physician",
  "name": "Brunswick Medical Centre",
  "url": "https://brunswickmedicalcentre.com/",
  "telephone": "+44 20 7837 3811",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Brunswick Square 39",
    "postalCode": "WC1N 1AF",
    "addressLocality": "London"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 51.5247023,
    "longitude": -0.1237542
  },
  "openingHours": "Mo-We 08:00-20:00; Th-Fr 08:00-18:30; Sa 09:00-12:00",
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Monday",
        "Tuesday",
        "Wednesday"
      ],
      "opens": "08:00",
      "closes": "20:00"
    },
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Thursday",
        "Friday"
      ],
      "opens": "08:00",
      "closes": "18:30"
    },
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Saturday"
      ],
      "opens": "09:00",
      "closes": "12:00"
    }
  ]
}
</script>
```

llms.txt. Save as /llms.txt at the root of the site.

```
# Brunswick Medical Centre

> physician in Brunswick Square 39 WC1N 1AF London, London dentists, clinics and vets. Phone +44 20 7837 3811.

## Opening hours

Mo-We 08:00-20:00; Th-Fr 08:00-18:30; Sa 09:00-12:00

## About

- Website: https://brunswickmedicalcentre.com/
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the key AI user agents.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all received a normal response.

## Where it stands
561 of 1090 in London dentists, clinics and vets. Top 51% of the sites scanned in this index.

| What the top tenth of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 99% | no |
| Publish the menu or price list as HTML | 5% | no |
| Let AI crawlers in (no edge block, no robots.txt block) | 96% | yes |
| Structured data with address, phone and hours | 29% | no |
| Have an llms.txt | 33% | no |

Nearest places in the index: The Holborn Hair Scalp Clinic (D, 625 m, https://directindex.org/r/stevens-trichology.com); Museum Dental Suites (C, 648 m, https://directindex.org/r/museumdentalsuites.co.uk); The Child and Family Practice (C, 719 m, https://directindex.org/r/tcfp.org.uk); Institute of Medical Physics (B, 741 m, https://directindex.org/r/medicalphysics.institute); Bloomsbury Dental Practice (C, 753 m, https://directindex.org/r/bloomsburydental.co.uk); Institute of Sport Exercise and Health (C, 882 m, https://directindex.org/r/iseh.co.uk); MSI Reproductive Choices Local Treatment Centre (B, 996 m, https://directindex.org/r/msichoices.org.uk); Drury Lane Dental Care (B, 1017 m, https://directindex.org/r/dldc.co.uk); Amwell Veterinary Practice (F, 1076 m, https://directindex.org/r/amwell.co.uk); Sardinia House Dental Practice (B, 1155 m, https://directindex.org/r/sardiniadental.com).

## What assistants answer
Not asked yet. Assistants are asked about the top-ranked businesses in each city index, and about every claimed business the moment it is claimed; claim this page to be included.

Against its peers: Sites built with WordPress 57% (26% A or B, 35830 sites); This site 43.1%.

See what an AI agent reads on this site: https://directindex.org/r/brunswickmedicalcentre.com/agent-view

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 25 | 25 |
| Readable | 1 | 25 |
| Actionable | 2 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/brunswickmedicalcentre.com
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md)
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: no

Deep report: https://directindex.org/r/brunswickmedicalcentre.com/deep. Ten questions the way people ask, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF: 19 EUR, one-off.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=brunswickmedicalcentre.com&force=1