# Brown Thomas Dundrum: Agent-Direct Score B (73.8%)

Site: http://www.brownthomas.ie/
Report: https://directindex.org/r/brownthomas.com
Scanned: 2026-10-21 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
Brown Thomas Dundrum is mostly ready for agents.
An AI assistant can open Brown Thomas Dundrum's website. It can read what Brown Thomas Dundrum offers. It finds a way to book or order directly on the site.

## Direct links
- Book directly: https://www.brownthomas.com/beauty/skincare/serums-treatments/ (on the business's own site)
- Order directly: https://www.brownthomas.com/beauty/pre-order--the-festive-beauty-chest/ (on the business's own site)
- Menu: https://www.brownthomas.com/
- Phone: 012969600
- Address: Level 0 and Level -1 of Unit 1, Dundrum Town Centre, D16 E0E8, Dublin
- Prices: 9 prices on the site, the middle one €260

## Nearby, also direct
Places near Brown Thomas Dundrum that take a booking or an order on their own website, with no marketplace in between.
- Ananda Restaurant (100 m): https://directindex.org/r/anandarestaurant.ie
- wagamama dundrum (160 m): https://directindex.org/r/wagamama.ie
- Falafel Dundrum (240 m): https://directindex.org/r/falafeldundrum.com
- The Goat Bar (1 km): https://directindex.org/r/goatgrill.com
- O Kee (1.5 km): https://directindex.org/r/okeeasian.ie

## What to fix first
- **No structured data for the business.** (+14 points) Add schema.org JSON-LD for the business (Restaurant, LocalBusiness or the closest type, with name, address, telephone and openingHoursSpecification, plus servesCuisine and acceptsReservations). Every assistant reads this block first, and the fix kit below has it filled in. Guide: https://directindex.org/guides/structured-data-restaurant
- **No llms.txt.** (no points, but worth doing) Optional for now and cheap to add. It's a short text file that describes the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business
- **The phone number on the site doesn't match the open map data.** The site shows 01 6056666, but OpenStreetMap or Overture Maps lists 012969600. An assistant that sees two numbers can't tell which one to trust. Fix whichever is wrong, on the site or in the map data at openstreetmap.org.

## What the site tells visitors (Measured, not scored)
- **9 prices on the landing page, the middle one €260.** In Dublin, the middle price of comparable sites that show prices is €14.70.

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "Brown Thomas Dundrum",
  "url": "http://www.brownthomas.ie/",
  "telephone": "012969600",
  "address": "Level 0 and Level -1 of Unit 1, Dundrum Town Centre, D16 E0E8, Dublin",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 53.2872975,
    "longitude": -6.2424107
  },
  "potentialAction": [
    {
      "@type": "ReserveAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://www.brownthomas.com/beauty/skincare/serums-treatments/",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      },
      "result": {
        "@type": "Reservation",
        "name": "Reservation"
      }
    },
    {
      "@type": "OrderAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://www.brownthomas.com/beauty/pre-order--the-festive-beauty-chest/",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      }
    }
  ]
}
</script>
```

llms.txt. Save as /llms.txt at the root of the site.

```
# Brown Thomas Dundrum

> local business in Level 0 and Level -1 of Unit 1, Dundrum Town Centre, D16 E0E8, Dublin, Dublin. Phone 012969600.

## Book or order directly

- Book: https://www.brownthomas.com/beauty/skincare/serums-treatments/ (on the business's own site)
- Order: https://www.brownthomas.com/beauty/pre-order--the-festive-beauty-chest/ (on the business's own site)
- Menu: https://www.brownthomas.com/

## About

- Website: http://www.brownthomas.ie/
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all got a normal response.
- **Menu or price list with prices on the page.** Agents can read the items and prices.
- **Booking on your own site.** Agents can book without going through a marketplace.
- **Ordering on your own site.** Agents can order without going through a marketplace.

## Where it stands
414 of 1226 in Dublin. Top 34% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 100% | yes |
| Publish the menu or price list as HTML | 58% | yes |
| Let AI crawlers in (no block at the server or in robots.txt) | 96% | yes |
| Structured data with address, phone and hours | 78% | no |
| Have an llms.txt | 20% | no |

Nearest places in the index: Umai Ramen Shop (F, 52 m, https://directindex.org/r/umai.ie); Ananda Restaurant (A, 95 m, https://directindex.org/r/anandarestaurant.ie); Crepes in the City (D, 103 m, https://directindex.org/r/crepes.ie); wagamama dundrum (B, 160 m, https://directindex.org/r/wagamama.ie); Falafel Dundrum (B, 239 m, https://directindex.org/r/falafeldundrum.com); Brickyard Gastropub (C, 358 m, https://directindex.org/r/brickyard.ie); Uncle Tom's Cabin (D, 931 m, https://directindex.org/r/uncletomscabin.ie); The Goat Bar (A, 1010 m, https://directindex.org/r/goatgrill.com); Farmhill (F, 1293 m, https://directindex.org/r/farmhill.ie); O Kee (A, 1524 m, https://directindex.org/r/okeeasian.ie).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

The assistants were asked 13 everyday questions about Dublin and named 94 places. Brown Thomas Dundrum wasn't one of them. See who was named: https://directindex.org/city/dublin/recommended


See what an AI agent reads on this site: https://directindex.org/r/brownthomas.com/agent-view

## Businesses like Brown Thomas Dundrum in Dublin

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Dublin | 1226 | 60% | 47% | 73.8% |

The best of the businesses of the same kind in Dublin: Chez Max (A 100%, https://directindex.org/r/chezmax.com); Fitzpatrick's Bar & Restaurant (A 100%, https://directindex.org/r/fitzersgastropub.ie); Green Straw Breakfast & Brunch Swords (A 100%, https://directindex.org/r/greenstrawswords.com); Honkaku Sushi & Thai Restaurant (A 100%, https://directindex.org/r/honkaku.ie); J3 Sushi & Tea (A 100%, https://directindex.org/r/j2sushidublin.ie).

With the fix above (No structured data for the business), the score would be about 95.4%. That would be 20th of 1,226 in Dublin, up from 414th.

This site appears in 2 cities (3 places on brownthomas.com). https://directindex.org/brand/brownthomas.com

## The direct record
What agents get for Brown Thomas Dundrum, as JSON: https://directindex.org/api/direct/brownthomas.com
- Book: https://www.brownthomas.com/beauty/skincare/serums-treatments/ (own site; found by the scan of 2026-10-21, not yet tested)
- Order: https://www.brownthomas.com/beauty/pre-order--the-festive-beauty-chest/ (own site; found by the scan of 2026-10-21, not yet tested)
- Menu: https://www.brownthomas.com/ (html_inline; from the scan)
- Hours: none on record
- Phone: 012969600
- Stable links that count: https://directindex.org/go/brownthomas.com/book, https://directindex.org/go/brownthomas.com/order, https://directindex.org/go/brownthomas.com/menu

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no

Found one hop past the home page: contact page /customer-service/contact-us/: phone.

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 25 | 25 |
| Readable | 8 | 25 |
| Actionable | 15 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/brownthomas.com
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md)
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: no

Keep watching this business (https://directindex.org/r/brownthomas.com/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/brownthomas.com/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=brownthomas.com&force=1